Pipedrive
The easy and effective CRM for closing deals
- Vendor
- Pipedrive
- Also known as
- pipe-drive
Available worldwide
What is Pipedrive?
Pipedrive lets you track your sales pipeline, optimize leads, manage deals with AI and automate your entire sales process so you can focus on selling.
Pipedrive pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From £14/seat/mo. 14-day free trial, no credit card required.
Lite
- View and manage leads, deals, contacts, calendar events
- Lead, calendar and pipeline management
- AI-powered report creation
- Real-time sales feed
- 500+ integrations
Growth
- Lite plan features
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler and contacts timeline
Premium
Most popular
- Growth plan features
- Lead generation and routing with LeadBooster
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- Contracts and e-signatures
- Enhanced customization for teams, reports and data fields
Ultimate
- Premium plan features
- Fortified account security with rules and alerts
- Phone and email data enrichment
- Sandbox testing account
- Extended phone support hours
- Partnership discounts
Add-ons
- LeadBooster£32.50/mo
- Projects£16/mo
- Campaigns£13.33/mo
- Web Visitors£41/mo
- Smart Docs£32.50/mo
What Pipedrive does
The capabilities that matter for crm software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Contact & account management
- ✓
- Deal / pipeline management
- ✓
- Lead scoring
- ✓
- Email sync & tracking
- ✓
- Marketing automation
- ✓
- Workflow automation
- ✓
- Reporting & dashboards
- ✓
- Sales forecasting
- ✓
- Native mobile app
- ✓
- Public API
- ✓
- Custom fields & objects
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (8)
Independently observed- Zapier
- Zoom
- Lemlist
- Quickbooks
- Asana
- Slack
- Kixie
Pipedrive FAQ
Common questions about Pipedrive, answered from independent, dated evidence.
What is Pipedrive and what is it designed for?
Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.
Source: https://www.pipedrive.com
Is Pipedrive open-source or commercial software?
Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.
What is Pipedrive's pricing model?
Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.
Source: https://www.pipedrive.com
How many integrations does Pipedrive support?
Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.
What platforms and devices can access Pipedrive?
Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.
Source: https://www.pipedrive.com
Does Pipedrive include artificial intelligence features?
Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.
How large is Pipedrive's user base and market presence?
Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.
What are common alternatives to Pipedrive?
Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.
Source: https://www.pipedrive.com
Pipedrive alternatives
Other crm software we track, ranked by the same independent score.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Pipedrive, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Integrations | 78 | 30.00 | 2329.3 | ✓ |
| Capabilities | 100 | 16.00 | 1600.0 | ✓ |
| Reliability | 95 | 14.00 | 1330.0 | ✓ |
| Pricing Transparency | 75 | 16.00 | 1200.0 | ✓ |
| Security Posture | 75 | 14.00 | 1050.0 | ✓ |
| Price Level | 80 | 10.00 | 800.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | [{"answer":"Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.","source":"https://www.pipedrive.com","question":"What is Pipedrive and what is it designed for?","confidence":0.95},{"answer":"Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.","source":"https://www.pipedrive.com/en/about","question":"Is Pipedrive open-source or commercial software?","confidence":0.95},{"answer":"Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.","source":"https://www.pipedrive.com","question":"What is Pipedrive's pricing model?","confidence":0.92},{"answer":"Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.","source":"https://www.pipedrive.com/en/integrations","question":"How many integrations does Pipedrive support?","confidence":0.94},{"answer":"Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.","source":"https://www.pipedrive.com","question":"What platforms and devices can access Pipedrive?","confidence":0.93},{"answer":"Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.","source":"https://www.pipedrive.com/en/features","question":"Does Pipedrive include artificial intelligence features?","confidence":0.91},{"answer":"Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.","source":"https://www.pipedrive.com/en/about","question":"How large is Pipedrive's user base and market presence?","confidence":0.94},{"answer":"Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.","source":"https://www.pipedrive.com","question":"What are common alternatives to Pipedrive?","confidence":0.88}] | highsource · 2026-07-30 · 93% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"api_access":true,"mobile_app":true,"forecasting":true,"lead_scoring":true,"custom_fields":true,"email_integration":true,"contact_management":true,"pipeline_management":true,"workflow_automation":true,"marketing_automation":true,"reporting_dashboards":true} | mediumsource · 2026-08-01 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 500 | mediumsource · 2026-08-01 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | {"source":"https://www.pipedrive.com","hqCountry":"US","confidence":0.9,"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]} | highsource · 2026-07-30 · 90% |
Pricing
Release
| Attribute | Value | Evidence |
|---|---|---|
| Cadence days | 30 | mediumsource · 2026-07-30 · 65% |