# Pipedrive

> The easy and effective CRM for closing deals

- **Canonical URI:** https://www.vioscale.ai/software/pipedrive
- **Category:** CRM Software
- **Vendor:** Pipedrive
- **Homepage:** https://www.pipedrive.com/
- **Also known as:** pipe-drive
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-01T16:07:36.827Z

## Vioscale score

**83.1 / 100**, confidence 64% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 10 | 800 | ✓ |
| reliability | 95 | 14 | 1330 | ✓ |
| capabilities | 100 | 16 | 1600 | ✓ |
| integrations | 77.6 | 30 | 2329.3 | ✓ |
| security_posture | 75 | 14 | 1050 | ✓ |
| pricing_transparency | 75 | 16 | 1200 | ✓ |

## Pricing

_As of 2026-08-01, [verify at source](https://www.pipedrive.com/). Independently observed._

from £14/mo · Subscription · 14-day trial

> From £14/seat/mo. 14-day free trial, no credit card required.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Lite | £14/seat/mo billed monthly, £168/seat/year billed annually | - | - |
| Growth | £39/seat/mo billed monthly, £468/seat/year billed annually | - | - |
| Premium | £59/seat/mo billed monthly, £708/seat/year billed annually | - | - |
| Ultimate | £79/seat/mo billed monthly, £948/seat/year billed annually | - | - |

### Lite

- View and manage leads, deals, contacts, calendar events
- Lead, calendar and pipeline management
- AI-powered report creation
- Real-time sales feed
- 500+ integrations

### Growth

- Lite plan features
- Full email sync with tracking
- Automations and nurturing sequences
- Subscriptions and forecast reports
- Meeting scheduler and contacts timeline

### Premium

Most popular

- Growth plan features
- Lead generation and routing with LeadBooster
- Custom scoring and company data enrichment
- AI-powered multi-email tools
- Contracts and e-signatures
- Enhanced customization for teams, reports and data fields

### Ultimate

- Premium plan features
- Fortified account security with rules and alerts
- Phone and email data enrichment
- Sandbox testing account
- Extended phone support hours
- Partnership discounts

### Add-ons

- **LeadBooster** (£32.50/mo)
- **Projects** (£16/mo)
- **Campaigns** (£13.33/mo)
- **Web Visitors** (£41/mo)
- **Smart Docs** (£32.50/mo)

## About

Pipedrive lets you track your sales pipeline, optimize leads, manage deals with AI and automate your entire sales process so you can focus on selling.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (8)

_Independently observed._

- Zapier
- Zoom
- Lemlist
- Google
- Quickbooks
- Asana
- Slack
- Kixie

## Capabilities

_The capabilities that matter for CRM Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Core** | |
| Contact & account management | ✓ |
| Deal / pipeline management | ✓ |
| Lead scoring | ✓ |
| **Communication** | |
| Email sync & tracking | ✓ |
| **Automation** | |
| Marketing automation | ✓ |
| Workflow automation | ✓ |
| **Insight** | |
| Reporting & dashboards | ✓ |
| Sales forecasting | ✓ |
| **Access** | |
| Native mobile app | ✓ |
| **Extensibility** | |
| Public API | ✓ |
| Custom fields & objects | ✓ |

## FAQ

### What is Pipedrive and what is it designed for?

Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.

_Source: [https://www.pipedrive.com](https://www.pipedrive.com)._

### Is Pipedrive open-source or commercial software?

Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.

_Source: [https://www.pipedrive.com/en/about](https://www.pipedrive.com/en/about)._

### What is Pipedrive's pricing model?

Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.

_Source: [https://www.pipedrive.com](https://www.pipedrive.com)._

### How many integrations does Pipedrive support?

Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.

_Source: [https://www.pipedrive.com/en/integrations](https://www.pipedrive.com/en/integrations)._

### What platforms and devices can access Pipedrive?

Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.

_Source: [https://www.pipedrive.com](https://www.pipedrive.com)._

### Does Pipedrive include artificial intelligence features?

Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.

_Source: [https://www.pipedrive.com/en/features](https://www.pipedrive.com/en/features)._

### How large is Pipedrive's user base and market presence?

Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.

_Source: [https://www.pipedrive.com/en/about](https://www.pipedrive.com/en/about)._

### What are common alternatives to Pipedrive?

Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.

_Source: [https://www.pipedrive.com](https://www.pipedrive.com)._


## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.soc2 | yes | [link](https://www.pipedrive.com/) | 2026-08-01 | 48% (low) |
| security.iso27001 | yes | [link](https://www.pipedrive.com/trust-center) | 2026-08-01 | 75% (high) |
| security.gdpr | yes | [link](https://www.pipedrive.com/trust-center) | 2026-08-01 | 75% (high) |
| security.disclosure_policy | yes | [link](https://www.pipedrive.com/) | 2026-08-01 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | commercial | [link](https://www.pipedrive.com/) | 2026-08-01 | 70% (medium) |
| pricing.free_tier | no | [link](https://www.pipedrive.com/) | 2026-08-01 | 60% (medium) |
| pricing.transparent | yes | [link](https://www.pipedrive.com/) | 2026-08-01 | 60% (medium) |
| pricing.starting_gbp | 14 | [link](https://www.pipedrive.com/) | 2026-08-01 | 60% (medium) |
| pricing.price_level | low | [link](https://www.pipedrive.com/) | 2026-08-01 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.pipedrive.com) | 2026-08-01 | 60% (medium) |
| reliability.sla_pct | 99.9 | [link](https://www.pipedrive.com/en/terms-of-service) | 2026-07-30 | 65% (medium) |

### release

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| release.cadence_days | 30 | [link](https://www.pipedrive.com/en/blog) | 2026-07-30 | 65% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 500 | [link](https://www.pipedrive.com/) | 2026-08-01 | 60% (medium) |

### content

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| content.faq | `[{"answer":"Pipedrive is a cloud-based sales customer relationship management platform that helps sales teams organize prospects, track deals, and automate their sales processes. It emphasizes visual pipeline management using kanban-style boards and is built around activity-based selling, prioritizing concrete actions that advance sales outcomes.","source":"https://www.pipedrive.com","question":"What is Pipedrive and what is it designed for?","confidence":0.95},{"answer":"Pipedrive is proprietary, commercial software offered as a Software-as-a-Service product. It is not open-source and is privately held, backed by investment from Vista Equity Partners.","source":"https://www.pipedrive.com/en/about","question":"Is Pipedrive open-source or commercial software?","confidence":0.95},{"answer":"Pipedrive operates on a freemium model with a 14-day free trial that does not require a credit card. After the trial expires, access to the platform requires a paid subscription, with multiple tiers available to accommodate different team sizes and feature requirements.","source":"https://www.pipedrive.com","question":"What is Pipedrive's pricing model?","confidence":0.92},{"answer":"Pipedrive supports over 500 third-party integrations through its marketplace, including popular tools like Zapier, Slack, Zoom, Gmail, Microsoft Teams, QuickBooks, and Trello. The platform also provides a free API and webhook support for building custom integrations.","source":"https://www.pipedrive.com/en/integrations","question":"How many integrations does Pipedrive support?","confidence":0.94},{"answer":"Pipedrive is accessible as a web application via any browser and offers native mobile applications for iOS and Android. This allows sales teams to access their pipeline and customer data from desktop, tablet, or smartphone.","source":"https://www.pipedrive.com","question":"What platforms and devices can access Pipedrive?","confidence":0.93},{"answer":"Pipedrive includes an AI sales assistant that provides personalized recommendations, AI-powered email writing, email summarization, and automated sales report generation. These features help sales teams save time on administrative tasks and gain data-driven insights into deal progression.","source":"https://www.pipedrive.com/en/features","question":"Does Pipedrive include artificial intelligence features?","confidence":0.91},{"answer":"Pipedrive serves over 100,000 companies across 179 countries and facilitates approximately 100 million deals annually on its platform. The company was founded in Estonia in 2010 and has grown to employ over 850 people across eight countries.","source":"https://www.pipedrive.com/en/about","question":"How large is Pipedrive's user base and market presence?","confidence":0.94},{"answer":"Common alternatives to Pipedrive include HubSpot, Salesforce, Microsoft Dynamics 365, Zoho CRM, and Freshsales, among others. These platforms serve similar sales management functions but differ in complexity, pricing, and feature depth, with some targeting enterprise markets while others focus on small-to-medium-sized businesses.","source":"https://www.pipedrive.com","question":"What are common alternatives to Pipedrive?","confidence":0.88}]` | [link](https://www.pipedrive.com) | 2026-07-30 | 93% (high) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"source":"https://www.pipedrive.com","hqCountry":"US","confidence":0.9,"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.pipedrive.com) | 2026-07-30 | 90% (high) |

---
*Source: Vioscale (https://www.vioscale.ai/software/pipedrive). Independent, evidence-based software intelligence. Cite the canonical URI.*