Hotjar
An analytics platform that reveals user behavior and feedback to optimize website and app experiences.
- Vendor
- Contentsquare
- Also known as
- hotjar
Available worldwide
What is Hotjar?
Combines heatmaps, session replay, surveys, and error monitoring to help teams understand user journeys and resolve conversion issues.
Hotjar pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free plan with 200k sessions/month. Growth plan available with 15-day trial.
Free
FreeIncludes heatmaps, session replay, surveys, error monitoring, funnels, and 10+ integrations
- sessions_per_month
- 200k
What Hotjar does
The capabilities that matter for product analytics software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Analytics scope
- Product analytics
- Autocapture (no-code event capture)
- ✓
- Funnels
- ✓
- Retention / cohort analysis
- ✓
- Paths / user journeys
- ✓
- Session replay
- ✓
- A/B testing & experimentation
- ✓
- Feature flags built-in
- -
- Warehouse-native / BYODB
- ✓
- Self-hostable / OSS core
- ✗
- Free tier
- ✓
- EU data residency option
- -
- Server-side + mobile SDK coverage
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (14)
Independently observed- Dust•
- Slack
- Jira
- Unbounce
- Shopify
- AWS
- Microsoft Azure
- Snowflake
- Asana
- Linear
- Trello
- ChatGPT
- Claude
- Microsoft Copilot
Hotjar FAQ
Common questions about Hotjar, answered from independent, dated evidence.
What is Hotjar?
Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior. It is indexed under Product Analytics Software.
Source: https://www.hotjar.com
Is Hotjar free?
Hotjar offers a free tier, so you can start without paying. Pricing changes often, so verify at source before relying on it.
What platforms does Hotjar support?
We have confirmed browser-based access to Hotjar. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Can Hotjar be self-hosted?
We have only confirmed a cloud / SaaS deployment for Hotjar, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
What does Hotjar integrate with?
We have confirmed 14 integrations for Hotjar, including Slack, Jira, Unbounce, Shopify, AWS, Microsoft Azure, Snowflake and Asana, plus 6 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
What security certifications does Hotjar have?
We have independently confirmed SOC 2, ISO 27001 and GDPR for Hotjar. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Hotjar not holding them. Always confirm compliance directly before you rely on it.
Hotjar alternatives
Other product analytics software we track, ranked by the same independent score.
- MixpanelProduct analytics platform that tracks user behavior across web and mobile applications to guide business decisionsmedium · 74%
- PendoAnalytics and guidance platform for understanding user behavior and driving feature adoption across applications and AI agentsmedium · 72%
- PostHogA unified platform for product analytics, experimentation, and observabilitymedium · 63%
- KubitQuery AI agent traces directly in your data warehouse to analyze behavior and performance without SDKslow · 37%
- ContentsquareAI-powered digital experience intelligence platform that identifies and fixes user friction pointsmedium · 74%
- Heapmedium · 70%
Compare Hotjar
Side by side against other product analytics software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Hotjar, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 75 | 0.06 | 4.7 | ✓ |
| Price level | 80 | 0.05 | 4.2 | ✓ |
| Capabilities | 100 | 0.04 | 4.0 | ✓ |
| Reliability | 50 | 0.06 | 3.2 | ✓ |
| Integrations | 58 | 0.05 | 2.8 | ✓ |
| Pricing transparency | 25 | 0.08 | 2.1 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 62% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Funnels: Yes · Hosting: cloud · Free tier: Yes · Ab testing: Yes · Api access: Yes · Autocapture: Yes | mediumsource · 2026-09-23 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 100 | mediumsource · 2026-09-04 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-14 · 75% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-14 · 60% |
Security
Is Hotjar the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Hotjar against the rest of the product analytics software we index, using the same dated evidence weighted your way.
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