vioscale
Comparison

Hotjar vs Mixpanel

On the evidence we track, Mixpanel leads this comparison with a composite score of 80/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Hotjar full profile →Mixpanel full profile →
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Hotjar73
★Mixpanel80
Score
Vioscale score
Hotjar73 / 100medium · 73%updating
Mixpanel80 / 100medium · 73%updating
Pricing
Free tier
Hotjar✓
Mixpanel✓
Model
Hotjarfreemium
Mixpanelfreemium
Price level
Hotjarmid
Mixpanelfree
Transparent
Hotjar✓
Mixpanel✓
Integrations
Count
Hotjar100
Mixpanel28
Security
Disclosure policy
Hotjar✓
Mixpanel✓
Gdpr
Hotjar✓
Mixpanel✓
Hipaa
Hotjar–
Mixpanel✓
Iso27001
Hotjar✓
Mixpanel✓
Soc2
Hotjar✓
Mixpanel✓
Reliability
Status page
Hotjar✓
Mixpanel✓
Release
Cadence days
Hotjar–
Mixpanel30
Market
Availability
Content
Faq
Hotjar–
Mixpanel8 items

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
Hotjar-
MixpanelProduct analytics
Capture
Autocapture (no-code event capture)
Hotjar✓
Mixpanel✗
Analyses
Funnels
Hotjar✓
Mixpanel✓
Retention / cohort analysis
Hotjar✓
Mixpanel✓
Paths / user journeys
Hotjar✓
Mixpanel✓
Session replay
Hotjar✓
Mixpanel✓
Experimentation
A/B testing & experimentation
Hotjar✓
Mixpanel✓
Feature flags built-in
Hotjar-
Mixpanel✓
Data
Warehouse-native / BYODB
Hotjar✓
Mixpanel✗
Deployment
Self-hostable / OSS core
Hotjar✗
Mixpanel✗
Pricing
Free tier
Hotjar✓
Mixpanel✓
Compliance
EU data residency option
Hotjar-
Mixpanel✓
SDKs
Server-side + mobile SDK coverage
Hotjar✓
Mixpanel✓

What each one is

The product in its own terms, so the numbers below have context.

Hotjar

Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior.

Independently observed

Mixpanel

Leader

A web-based analytics tool that collects event data to help teams analyze how users interact with their products. It provides usage pattern analysis, conversion funnels, cohort tracking, automated experiments, session playback, and AI-generated insights to inform product decisions.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Hotjar

from $39/moSubscriptionFree tier15-day trial

Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.

  • FreeFree
    • Replays, Heatmaps, Funnels
    • Error & performance monitoring
    • Basic surveys (100/mo)
    • LLM connection (300 tool calls/mo)
    • 10+ integrations
  • Growth$39-49/month. 7k+ sessions. 3 projects.
    • Zone-based heatmaps
    • Journey analysis
    • Impact quantification
    • Sense Chat & AI summaries
    • Sense Analyst lite (beta)
    • +1 more
  • ProContact sales
    • Connect behavior to revenue by channel and product
    • Identify patterns that drive repeat purchases and retention
    • Revenue-focused strategic decisions
as of verify ↗

Mixpanel

Leader
from $0/moHybridFree tier14-day trial

Free tier available. Growth plan from $0.28 per 1K events. Enterprise pricing on request.

  • FreeFree
    • Core funnel and retention analysis
    • Self-service analytics
    • Segmentation reports
  • Growth$0.28 per 1K events over 1M/month, 20K session replays included
    • Funnels, cohorts, and unlimited saved reports
    • Behavior-based cohorts
    • Multi-touch attribution
    • Unlimited seats
    • Retention analysis
  • EnterpriseContact sales
    • Unlimited monthly events
    • Anomaly detection and root cause analysis
    • Feature flags and experimentation
    • Metric trees
    • Data warehouse connectors
    • +4 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Hotjar✓
Mixpanel✓
iOS
Hotjar✓
Mixpanel✓
Android
Hotjar✓
Mixpanel✓
Deployment
Cloud / SaaS
Hotjar✓
Mixpanel✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (4)
  • Jira
  • Shopify
  • Asana
  • Trello

Hotjar

13 total - 9 not shared
  • Slack
  • Unbounce
  • AWS
  • Microsoft Azure
  • Snowflake
  • Linear
  • ChatGPT
  • Claude
  • Microsoft Copilot
Independently observed

Mixpanel

Leader
28 total - 24 not shared
  • Eppo
  • Fivetran
  • Conduit
  • Tenjin
  • BEEM
  • Marketo
  • Mailchimp
  • Segment
  • Google Analytics
  • Heap
  • Salesforce
  • Zendesk
  • Intercom
  • Xero
  • QuickBooks
  • WooCommerce
  • Amazon
  • Freshbooks
  • Amplitude
  • Pendo
  • PostHog
  • Fullstory
  • Adobe Analytics
  • Statsig
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.