Hotjar vs PostHog
No clear leader: Hotjar (72.8) and PostHog (68.1) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Hotjar
Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior.
PostHog
All-in-one platform providing product analytics, web tracking, session recording, feature testing, experimentation, error tracking, and a managed data warehouse with integrations to unify customer data and insights for product development teams.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Hotjar
Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.
- FreeFree
- Replays, Heatmaps, Funnels
- Error & performance monitoring
- Basic surveys (100/mo)
- LLM connection (300 tool calls/mo)
- 10+ integrations
- Growth$39-49/month. 7k+ sessions. 3 projects.
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (beta)
- +1 more
- ProContact sales
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Revenue-focused strategic decisions
PostHog
Usage-based pricing per product. Free tier available for all products. 98% of customers use PostHog free tier.
- Product AnalyticsFree
- Session ReplayFree
- Feature FlagsFree
- Managed WarehouseFree
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Hotjar
- Slack
- Jira
- Unbounce
- Shopify
- AWS
- Microsoft Azure
- Snowflake
- Asana
- Linear
- Trello
- ChatGPT
- Claude
- Microsoft Copilot
PostHog
- Stripe
- Postgres
- HubSpot
- Vercel
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.