Available worldwide
What is Mixpanel?
Mixpanel is a product intelligence platform helping teams make data-driven decisions through product analytics, experimentation, and session replay insights.
Mixpanel pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free tier up to 1M events/month. Growth from $0.28 per 1K events after free tier. Enterprise and Startup plans available.
Free
FreeNo credit card required
- events
- 1M/month
- saved_reports
- 5
- session_replays
- 10K/month
- Up to 1M monthly events
- 5 saved reports
- 10K monthly session replays
- Insights, funnels, retention & flows reports
- 5 monitoring & alerts per project
Growth
Usage-based pricing with included free tier
- events
- 1M free, then $0.28 per 1K events
- session_replays
- 20K/month (customizable up to 500K)
- 1M free monthly events
- Unlimited saved reports
- 20K free monthly session replays (customizable)
- Cohorts
- Cart analysis
- Custom events
- Campaign reporting
- Multi-touch attribution
- Formulas & saved metrics
- Impact & statistical significance (add-on)
- Anomaly detection (add-on)
- Feature Flags (add-on)
- Data warehouse connectors
- Data pipelines (add-on)
Enterprise
Contact salesUnlimited events with advanced governance and 24/7 support
- events
- Unlimited
- session_replays
- 20K/month (customizable)
- Unlimited monthly events
- Advanced analytics
- Comprehensive data governance
- 24/7 premium support
- SAML-based SSO & SCIM
- Audit logs
- Sensitive data classification & protection
- HIPAA compliance tools
- Customizable data retention
- Dedicated account manager
- Professional services
Startup
First year free for eligible early-stage companies
- eligibility
- Founded <5 years ago, ≤$8M total funding
- First year free
- Growth plan features
What Mixpanel does
The capabilities that matter for product analytics software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Analytics scope
- Product analytics
- Autocapture (no-code event capture)
- -
- Funnels
- ✓
- Retention / cohort analysis
- ✓
- Paths / user journeys
- ✓
- Session replay
- ✓
- A/B testing & experimentation
- ✓
- Feature flags built-in
- ✓
- Warehouse-native / BYODB
- ✓
- Self-hostable / OSS core
- -
- Free tier
- ✓
- EU data residency option
- ✓
- Server-side + mobile SDK coverage
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (28)
Independently observed- Eppo
- Fivetran
- Conduit
- Tenjin
- BEEM
- Marketo
- Mailchimp
- Segment
- Google Analytics
- Heap
- Salesforce
- Zendesk
- Intercom
- Asana
- Trello
- Jira
- Xero
- QuickBooks
- Shopify
- WooCommerce
- Amazon
- Freshbooks
- Amplitude
- Pendo
- PostHog
- Fullstory
- Adobe Analytics
- Statsig
Mixpanel FAQ
Common questions about Mixpanel, answered from independent, dated evidence.
What is Mixpanel and what does it do?
Mixpanel is a product intelligence platform designed to help teams understand user behavior and make data-driven decisions. It combines product analytics, session replay, A/B testing, and behavioral cohorts into a single integrated platform, serving product managers, engineers, data analysts, and marketing teams.
Source: https://mixpanel.com/
What is Mixpanel's pricing model?
Mixpanel uses event-based pricing where customers pay based on monthly event volume. The Free tier caps at 1M events monthly, the Growth tier charges per 1K events after an initial free allocation with volume discounts available, and the Enterprise tier offers unlimited events with custom pricing.
Source: https://mixpanel.com/pricing/
Does Mixpanel offer a free plan?
Yes, Mixpanel offers a free plan that includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays with no credit card required. Additionally, a startup program provides the first year free for qualifying early-stage companies (founded within 5 years with under $8M in funding).
Source: https://mixpanel.com/pricing/
What are Mixpanel's core analytics features?
Mixpanel's core capabilities include funnel analysis to track conversion paths, event tracking to monitor user interactions, real-time reporting for immediate insights, session replay for visual product behavior recording, metric hierarchies for organized analysis, and cohort creation for customer segmentation. The platform also includes A/B testing and multi-touch attribution reporting.
Source: https://mixpanel.com/
Who should use Mixpanel?
Mixpanel is designed for organizations across multiple team roles including product managers, engineers, data analysts, and marketers. It serves companies of various sizes from startups to enterprises across industries such as SaaS, ecommerce, healthcare, media, finance, and AI-focused businesses.
Source: https://mixpanel.com/
How many integrations does Mixpanel support?
Mixpanel integrates with over 100 external tools and services, enabling connection with existing marketing platforms and analytics tools within an organization's broader technology stack.
Source: https://mixpanel.com/features/
What is Mixpanel's approach to AI and machine learning?
Mixpanel offers AI-powered capabilities including automated insights that monitor products continuously and surface findings proactively, plus integrations with AI assistants via Mixpanel MCP that connects with Claude, ChatGPT, and Cursor. The platform also includes AI data governance features for ensuring accuracy and reliability of insights.
Source: https://mixpanel.com/
Is Mixpanel cloud-hosted or self-hosted?
Mixpanel is a cloud-hosted SaaS platform accessed via web browser. There is no traditional self-hosted or on-premises deployment option, making it a fully managed cloud solution for teams of any scale.
Source: https://mixpanel.com/
Mixpanel alternatives
Other product analytics software we track, ranked by the same independent score.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Mixpanel, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 96 | 0.19 | 18.0 | ✓ |
| Pricing Transparency | 100 | 0.09 | 9.4 | ✓ |
| Security Posture | 85 | 0.07 | 6.0 | ✓ |
| Price Level | 100 | 0.06 | 5.8 | ✓ |
| Integrations | 42 | 0.10 | 4.4 | ✓ |
| Reliability | 50 | 0.07 | 3.5 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | [{"answer":"Mixpanel is a product intelligence platform designed to help teams understand user behavior and make data-driven decisions. It combines product analytics, session replay, A/B testing, and behavioral cohorts into a single integrated platform, serving product managers, engineers, data analysts, and marketing teams.","source":"https://mixpanel.com/","question":"What is Mixpanel and what does it do?","confidence":0.95},{"answer":"Mixpanel uses event-based pricing where customers pay based on monthly event volume. The Free tier caps at 1M events monthly, the Growth tier charges per 1K events after an initial free allocation with volume discounts available, and the Enterprise tier offers unlimited events with custom pricing.","source":"https://mixpanel.com/pricing/","question":"What is Mixpanel's pricing model?","confidence":0.93},{"answer":"Yes, Mixpanel offers a free plan that includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays with no credit card required. Additionally, a startup program provides the first year free for qualifying early-stage companies (founded within 5 years with under $8M in funding).","source":"https://mixpanel.com/pricing/","question":"Does Mixpanel offer a free plan?","confidence":0.93},{"answer":"Mixpanel's core capabilities include funnel analysis to track conversion paths, event tracking to monitor user interactions, real-time reporting for immediate insights, session replay for visual product behavior recording, metric hierarchies for organized analysis, and cohort creation for customer segmentation. The platform also includes A/B testing and multi-touch attribution reporting.","source":"https://mixpanel.com/","question":"What are Mixpanel's core analytics features?","confidence":0.92},{"answer":"Mixpanel is designed for organizations across multiple team roles including product managers, engineers, data analysts, and marketers. It serves companies of various sizes from startups to enterprises across industries such as SaaS, ecommerce, healthcare, media, finance, and AI-focused businesses.","source":"https://mixpanel.com/","question":"Who should use Mixpanel?","confidence":0.93},{"answer":"Mixpanel integrates with over 100 external tools and services, enabling connection with existing marketing platforms and analytics tools within an organization's broader technology stack.","source":"https://mixpanel.com/features/","question":"How many integrations does Mixpanel support?","confidence":0.9},{"answer":"Mixpanel offers AI-powered capabilities including automated insights that monitor products continuously and surface findings proactively, plus integrations with AI assistants via Mixpanel MCP that connects with Claude, ChatGPT, and Cursor. The platform also includes AI data governance features for ensuring accuracy and reliability of insights.","source":"https://mixpanel.com/","question":"What is Mixpanel's approach to AI and machine learning?","confidence":0.88},{"answer":"Mixpanel is a cloud-hosted SaaS platform accessed via web browser. There is no traditional self-hosted or on-premises deployment option, making it a fully managed cloud solution for teams of any scale.","source":"https://mixpanel.com/","question":"Is Mixpanel cloud-hosted or self-hosted?","confidence":0.85}] | highsource · 2026-07-30 · 91% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"funnels":true,"free_tier":true,"ab_testing":true,"feature_flags":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics","retention_cohort":true,"warehouse_native":true,"eu_data_residency":true} | mediumsource · 2026-08-05 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 28 | mediumsource · 2026-08-05 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | {"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]} | highsource · 2026-08-05 · 75% |
Pricing
Release
| Attribute | Value | Evidence |
|---|---|---|
| Cadence days | 30 | mediumsource · 2026-07-30 · 65% |
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |