Comparison

Heap vs Hotjar

On the evidence we track, Hotjar leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Heap full profile →Hotjar full profile →

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Heap55

★Hotjar73

Attribute comparison across 2 tools
Attribute	Heap	HotjarLeader
Vioscale score	55 / 100medium · 73%	73 / 100medium · 73%
Pricing
Free tierpricing.free_tier	✓	✓
Modelpricing.model	freemium	freemium
Price levelpricing.price_level	low	mid
Transparentpricing.transparent	✗	✓
Integrations
Countintegrations.count	7	100
Security
Disclosure policysecurity.disclosure_policy	✓	✓
Gdprsecurity.gdpr	✓	✓
Iso27001security.iso27001	✓	✓
Soc2security.soc2	✓	✓
Reliability
Status pagereliability.status_page	✓	✓
Market
Availabilitymarket.availability	Available worldwide · Popular in US, GB · HQ US	Available worldwide

Score

Vioscale score

Heap55 / 100medium · 73%

Hotjar73 / 100medium · 73%

Pricing

Free tier

Heap✓

Hotjar✓

Model

Heapfreemium

Hotjarfreemium

Price level

Heaplow

Hotjarmid

Transparent

Heap✗

Hotjar✓

Integrations

Count

Heap7

Hotjar100

Security

Disclosure policy

Heap✓

Hotjar✓

Gdpr

Heap✓

Hotjar✓

Iso27001

Heap✓

Hotjar✓

Soc2

Heap✓

Hotjar✓

Reliability

Status page

Heap✓

Hotjar✓

Market

Availability

HeapAvailable worldwide · Popular in US, GB · HQ US

HotjarAvailable worldwide

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Capability comparison for Product Analytics Software
Capability	Heap	Hotjar
Core
Analytics scope	Product analytics	-
Capture
Autocapture (no-code event capture)	✓	✓
Analyses
Funnels	✓	✓
Retention / cohort analysis	✓	✓
Paths / user journeys	✓	✓
Session replay	✓	✓
Experimentation
A/B testing & experimentation	✓	✓
Feature flags built-in	-	-
Data
Warehouse-native / BYODB	✓	✓
Deployment
Self-hostable / OSS core	-	✗
Pricing
Free tier	✓	✓
Compliance
EU data residency option	✓	-
SDKs
Server-side + mobile SDK coverage	✓	✓

Core

Analytics scope

HeapProduct analytics

Hotjar-

Capture

Autocapture (no-code event capture)

Heap✓

Hotjar✓

Analyses

Funnels

Heap✓

Hotjar✓

Retention / cohort analysis

Heap✓

Hotjar✓

Paths / user journeys

Heap✓

Hotjar✓

Session replay

Heap✓

Hotjar✓

Experimentation

A/B testing & experimentation

Heap✓

Hotjar✓

Feature flags built-in

Heap-

Hotjar-

Data

Warehouse-native / BYODB

Heap✓

Hotjar✓

Deployment

Self-hostable / OSS core

Heap-

Hotjar✗

Pricing

Free tier

Heap✓

Hotjar✓

Compliance

EU data residency option

Heap✓

Hotjar-

SDKs

Server-side + mobile SDK coverage

Heap✓

Hotjar✓

What each one is

The product in its own terms, so the numbers below have context.

Heap

A product analytics platform that automatically records all user interactions across web and mobile, enabling teams to analyze behavior patterns, identify friction points, and optimize customer experiences without requiring engineering resources for event tracking.

Independently observed

Hotjar

Leader

Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Heap

HybridFree tier

Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.

FreeFree
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- +13 more
GrowthUsage-based pricing, contact for estimate
- All Free features
- Sense AI (AI Powered Assistant)
- Unlimited users & reports
- Chart customization
- CSV exports
- +2 more
ProContact sales
- All Growth features
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay (add-on)
- +2 more
PremierContact sales
- All Pro features
- Data warehouse integration
- Behavioral targeting
- Unlimited projects
- Advanced user permissions
- +2 more

as of 2026-08-14verify ↗

Hotjar

Leader

from $39/moSubscriptionFree tier15-day trial

Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.

FreeFree
- Replays, Heatmaps, Funnels
- Error & performance monitoring
- Basic surveys (100/mo)
- LLM connection (300 tool calls/mo)
- 10+ integrations
Growth$39-49/month. 7k+ sessions. 3 projects.
- Zone-based heatmaps
- Journey analysis
- Impact quantification
- Sense Chat & AI summaries
- Sense Analyst lite (beta)
- +1 more
ProContact sales
- Connect behavior to revenue by channel and product
- Identify patterns that drive repeat purchases and retention
- Revenue-focused strategic decisions

as of 2026-08-14verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	Heap	Hotjar
WebPlatforms	✓	✓
iOSPlatforms	✓	✓
AndroidPlatforms	✓	✓
Cloud / SaaSDeployment	✓	✓

Platforms

Web

Heap✓

Hotjar✓

iOS

Heap✓

Hotjar✓

Android

Heap✓

Hotjar✓

Deployment

Cloud / SaaS

Heap✓

Hotjar✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)

Snowflake

Heap

7 total - 6 not shared

Salesforce
Klaviyo
Optimizely
Google Optimize
HubSpot
Salesforce Marketing Cloud

Independently observed

Hotjar

Leader

13 total - 12 not shared

Slack
Jira
Unbounce
Shopify
AWS
Microsoft Azure
Asana
Linear
Trello
ChatGPT
Claude
Microsoft Copilot

Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.