Comparison

Heap vs Hotjar

No clear leader: Hotjar (59.7) and Heap (55.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Heap full profile →Hotjar full profile →

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.

Heap55

Hotjar60

Attribute comparison across 2 tools
Attribute	Heap	Hotjar
vioscaleAI score	55 / 100medium · 70%	60 / 100medium · 73%
Pricing
Free tierpricing.free_tier	✓	✓
Modelpricing.model	freemium	freemium
Price levelpricing.price_level	low	low
Transparentpricing.transparent	✗	✗
Integrations
Countintegrations.count	7	100
Security
Certificationssecurity.certifications	SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001:2015	-
Disclosure policysecurity.disclosure_policy	✓	✓
Gdprsecurity.gdpr	✓	✓
Iso27001security.iso27001	✓	✓
Soc2security.soc2	✓	✓
Trust centersecurity.trust_center	https://www.heap.io/trust-center	-
Reliability
Status pagereliability.status_page	✓	✓
Market
Availabilitymarket.availability	Available worldwide · Popular in US, GB · HQ US	Available worldwide
Content
Faqcontent.faq	7 items	6 items

Score

vioscaleAI score

Heap55 / 100medium · 70%

Hotjar60 / 100medium · 73%

Pricing

Free tier

Heap✓

Hotjar✓

Model

Heapfreemium

Hotjarfreemium

Price level

Heaplow

Hotjarlow

Transparent

Heap✗

Hotjar✗

Integrations

Count

Heap7

Hotjar100

Security

Certifications

HeapSOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001:2015

Hotjar–

Disclosure policy

Heap✓

Hotjar✓

Gdpr

Heap✓

Hotjar✓

Iso27001

Heap✓

Hotjar✓

Soc2

Heap✓

Hotjar✓

Trust center

Heaphttps://www.heap.io/trust-center

Hotjar–

Reliability

Status page

Heap✓

Hotjar✓

Market

Availability

HeapAvailable worldwide · Popular in US, GB · HQ US

HotjarAvailable worldwide

Content

Faq

Heap7 items

Hotjar6 items

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Capability comparison for Product Analytics Software
Capability	Heap	Hotjar
Core
Analytics scope	Product analytics	Product analytics
Capture
Autocapture (no-code event capture)	✓	✓
Analyses
Funnels	✓	✓
Retention / cohort analysis	✓	✓
Paths / user journeys	✓	✓
Session replay	✓	✓
Experimentation
A/B testing & experimentation	✓	✓
Feature flags built-in	-	-
Data
Warehouse-native / BYODB	✓	✓
Deployment
Self-hostable / OSS core	-	✗
Pricing
Free tier	✓	✓
Compliance
EU data residency option	✓	-
SDKs
Server-side + mobile SDK coverage	✓	✓

Core

Analytics scope

HeapProduct analytics

HotjarProduct analytics

Capture

Autocapture (no-code event capture)

Heap✓

Hotjar✓

Analyses

Funnels

Heap✓

Hotjar✓

Retention / cohort analysis

Heap✓

Hotjar✓

Paths / user journeys

Heap✓

Hotjar✓

Session replay

Heap✓

Hotjar✓

Experimentation

A/B testing & experimentation

Heap✓

Hotjar✓

Feature flags built-in

Heap-

Hotjar-

Data

Warehouse-native / BYODB

Heap✓

Hotjar✓

Deployment

Self-hostable / OSS core

Heap-

Hotjar✗

Pricing

Free tier

Heap✓

Hotjar✓

Compliance

EU data residency option

Heap✓

Hotjar-

SDKs

Server-side + mobile SDK coverage

Heap✓

Hotjar✓

What each one is

The product in its own terms, so the numbers below have context.

Heap

A behavioral analytics platform that automatically collects user interaction events and enables integration with data warehouses for segmentation and customer journey analysis.

Independently observed

Hotjar

Combines heatmaps, session replay, surveys, and error monitoring to help teams understand user journeys and resolve conversion issues.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Heap

HybridFree tier

Free tier available. Paid plans use custom session-based pricing; contact sales for quotes.

FreeFree
- Core analytics charts
- Unlimited enrichment sources
- Guides integrations
- 6 months data history
- SSO
- +13 more
GrowthUsage-based pricing, contact for estimate
- All Free features
- Sense AI (AI Powered Assistant)
- Unlimited users & reports
- Chart customization
- CSV exports
- +2 more
ProContact sales
- All Growth features
- Account analytics
- Engagement matrix
- Report alerts
- Session Replay (add-on)
- +2 more
PremierContact sales
- All Pro features
- Data warehouse integration
- Behavioral targeting
- Unlimited projects
- Advanced user permissions
- +2 more

as of 2026-08-14verify ↗

Hotjar

HybridFree tier15-day trial

Free plan with 200k sessions/month. Growth plan available with 15-day trial.

FreeFree

as of 2026-09-04verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platform and deployment support comparison
Supports	Heap	Hotjar
WebPlatforms	✓	✓
iOSPlatforms	✓	✗
AndroidPlatforms	✓	✗
Cloud / SaaSDeployment	✓	✓

Platforms

Web

Heap✓

Hotjar✓

iOS

Heap✓

Hotjar✗

Android

Heap✓

Hotjar✗

Deployment

Cloud / SaaS

Heap✓

Hotjar✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)

Snowflake

Heap

8 total - 7 not shared

Salesforce
Klaviyo
Optimizely
Google Optimize
HubSpot
Salesforce Marketing Cloud
Databricks

Independently observed

Hotjar

14 total - 13 not shared

Slack
Jira
Unbounce
Shopify
AWS
Microsoft Azure
Asana
Linear
Trello
ChatGPT
Claude
Microsoft Copilot
Dust

Independently observed

Still deciding?

Heap or Hotjar: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.