FullStory
A behavioral analytics platform that records user sessions and automatically captures website interactions
- Also known as
- fullstory
What is FullStory?
FullStory is an analytics tool that helps teams understand user behavior by recording and replaying user sessions and automatically capturing interactions on their websites. It provides session replay capabilities and APIs for integrating with other tools.
FullStory pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Business
Contact salesFor companies that need deep product analytics and qualitative insights to grow with agility
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
Advanced
Contact salesFor organizations that need to discover trends, plan roadmaps, and improve funnels at scale
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
Enterprise
Contact salesFor data science and analytics teams to build predictive models or use data for GenAI and LLMs
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
Add-ons
- Multi-Org Management
- Mobile
- Advantage Subscription
- StoryAI
- Guides and Surveys
What FullStory does
The capabilities that matter for product analytics software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Analytics scope
- Product analytics
- Autocapture (no-code event capture)
- ✓
- Funnels
- ✓
- Retention / cohort analysis
- ✗
- Paths / user journeys
- ✓
- Session replay
- ✓
- A/B testing & experimentation
- ✗
- Feature flags built-in
- ✗
- Warehouse-native / BYODB
- ✗
- Self-hostable / OSS core
- ✗
- Free tier
- ✗
- EU data residency option
- ✗
- Server-side + mobile SDK coverage
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Security & compliance
Independently observed- SOC 2 Type II · Type IIactive · KirkpatrickPrice
- ISO 27001active
- SOC 3active
FullStory FAQ
Common questions about FullStory, answered from independent, dated evidence.
What is FullStory?
FullStory is an analytics tool that helps teams understand user behavior by recording and replaying user sessions and automatically capturing interactions on their websites. It provides session replay capabilities and APIs for integrating with other tools. It is indexed under Product Analytics Software.
Source: https://www.fullstory.com
How much does FullStory cost?
FullStory does not publish its prices. Pricing is quoted on request, across 3 plans (Business, Advanced and Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.
Source: https://www.fullstory.com
What platforms does FullStory support?
We have confirmed browser-based access to FullStory. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://www.fullstory.com
Can FullStory be self-hosted?
We have only confirmed a cloud / SaaS deployment for FullStory, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.fullstory.com
What security certifications does FullStory have?
We have independently confirmed SOC 2, ISO 27001 and GDPR for FullStory. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as FullStory not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/
FullStory alternatives
Other product analytics software we track, ranked by the same independent score.
- ContentsquareAI-powered platform that identifies friction points and opportunities in customer experience journeysmedium · 74%
- PendoA platform for understanding and improving how users adopt and experience your softwaremedium · 72%
- MixpanelProduct intelligence platform combining analytics, session replay, and AI-powered insightsmedium · 74%
- KubitAnalytics connecting AI agent behavior to user outcomeslow · 39%
- PostHogAnalytics and intelligence platform for shipping better productsmedium · 63%
- HotjarAn analytics platform that combines session replay, heatmaps, surveys, and error monitoring to understand user behavior on your websites and appshigh · 75%
Compare FullStory
Side by side against other product analytics software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for FullStory, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 75 | 0.06 | 4.7 | ✓ |
| Reliability | 50 | 0.06 | 3.2 | ✓ |
| Capabilities | 81 | 0.04 | 3.2 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Integrations | 0 | 0.05 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 5 items | mediumsource · 2026-09-10 · 62% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Funnels: Yes · Free tier: No · Ab testing: No · Api access: Yes · Autocapture: Yes · Sdk coverage: Yes | mediumsource · 2026-09-04 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |
Security
| Attribute | Value | Evidence |
|---|---|---|
| Gdpr | Yes | highsource · 2026-08-14 · 75% |
| Iso27001 | Yes | highsource · 2026-09-04 · 75% |
| Soc2 | Yes | highsource · 2026-09-04 · 75% |
| Trust center | https://www.fullstory.com/blog/fullstory-soc-2-type-ii-compliance/ | mediumsource · 2026-09-04 · 60% |
| Disclosure policy | Yes | mediumsource · 2026-08-05 · 60% |
| Certifications | SOC 2 Type II, ISO 27001, SOC 3 | mediumsource · 2026-09-04 · 60% |
Is FullStory the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank FullStory against the rest of the product analytics software we index, using the same dated evidence weighted your way.
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Is this your product?
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