What is FullStory?
Behavioral data platform that captures real user interactions and provides analytics to help teams understand customer behavior, improve experience, and power AI systems.
FullStory pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Business
Contact salesFor companies that need deep product analytics and qualitative insights to grow with agility
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
Advanced
Contact salesFor organizations that need to discover trends, plan roadmaps, and improve funnels at scale
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
Enterprise
Contact salesFor data science and analytics teams to build predictive models or use data for GenAI and LLMs
- Session Insights
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
Add-ons
- Multi-Org Management
- Mobile
- Advantage Subscription
- StoryAI
- Guides and Surveys
What FullStory does
The capabilities that matter for product analytics software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Analytics scope
- Product analytics
- Autocapture (no-code event capture)
- ✓
- Funnels
- ✓
- Retention / cohort analysis
- -
- Paths / user journeys
- ✓
- Session replay
- ✓
- A/B testing & experimentation
- -
- Feature flags built-in
- -
- Warehouse-native / BYODB
- -
- Self-hostable / OSS core
- -
- Free tier
- -
- EU data residency option
- -
- Server-side + mobile SDK coverage
- ✓
Platform & deployment
Independently observed- Web
- Cloud / SaaS
FullStory alternatives
Other product analytics software we track, ranked by the same independent score.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for FullStory, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 75 | 0.19 | 14.0 | ✓ |
| Security Posture | 75 | 0.07 | 5.3 | ✓ |
| Reliability | 50 | 0.07 | 3.5 | ✓ |
| Price Level | 0 | 0.06 | 0.0 | - |
| Integrations | 0 | 0.10 | 0.0 | - |
| Pricing Transparency | 0 | 0.09 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"funnels":true,"autocapture":true,"sdk_coverage":true,"paths_journeys":true,"session_replay":true,"analytics_scope":"product_analytics"} | mediumsource · 2026-08-05 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-05 · 60% |