vioscale
Comparison

FullStory vs Mixpanel

On the evidence we track, Mixpanel leads this comparison with a composite score of 80/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

FullStory full profile →Mixpanel full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
FullStory43
★Mixpanel80
Score
Vioscale score
FullStory43 / 100low · 45%
Mixpanel80 / 100medium · 73%
Pricing
Free tier
FullStory✗
Mixpanel✓
Model
FullStoryquote
Mixpanelfreemium
Price level
FullStoryunknown
Mixpanelfree
Transparent
FullStory✗
Mixpanel✓
Integrations
Count
FullStory–
Mixpanel28
Security
Disclosure policy
FullStory✓
Mixpanel✓
Gdpr
FullStory✓
Mixpanel✓
Hipaa
FullStory–
Mixpanel✓
Iso27001
FullStory✓
Mixpanel✓
Soc2
FullStory✓
Mixpanel✓
Reliability
Status page
FullStory✓
Mixpanel✓
Release
Cadence days
FullStory–
Mixpanel30
Market
Availability
Content
Faq
FullStory–
Mixpanel8 items

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
FullStoryProduct analytics
MixpanelProduct analytics
Capture
Autocapture (no-code event capture)
FullStory✓
Mixpanel✗
Analyses
Funnels
FullStory✓
Mixpanel✓
Retention / cohort analysis
FullStory✗
Mixpanel✓
Paths / user journeys
FullStory✓
Mixpanel✓
Session replay
FullStory✓
Mixpanel✓
Experimentation
A/B testing & experimentation
FullStory✗
Mixpanel✓
Feature flags built-in
FullStory✗
Mixpanel✓
Data
Warehouse-native / BYODB
FullStory✗
Mixpanel✗
Deployment
Self-hostable / OSS core
FullStory✗
Mixpanel✗
Pricing
Free tier
FullStory✗
Mixpanel✓
Compliance
EU data residency option
FullStory✗
Mixpanel✓
SDKs
Server-side + mobile SDK coverage
FullStory✓
Mixpanel✓

What each one is

The product in its own terms, so the numbers below have context.

FullStory

A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes.

Independently observed

Mixpanel

Leader

A web-based analytics tool that collects event data to help teams analyze how users interact with their products. It provides usage pattern analysis, conversion funnels, cohort tracking, automated experiments, session playback, and AI-generated insights to inform product decisions.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

FullStory

Subscription
  • BusinessContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • AdvancedContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • EnterpriseContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
as of verify ↗

Mixpanel

Leader
from $0/moHybridFree tier14-day trial

Free tier available. Growth plan from $0.28 per 1K events. Enterprise pricing on request.

  • FreeFree
    • Core funnel and retention analysis
    • Self-service analytics
    • Segmentation reports
  • Growth$0.28 per 1K events over 1M/month, 20K session replays included
    • Funnels, cohorts, and unlimited saved reports
    • Behavior-based cohorts
    • Multi-touch attribution
    • Unlimited seats
    • Retention analysis
  • EnterpriseContact sales
    • Unlimited monthly events
    • Anomaly detection and root cause analysis
    • Feature flags and experimentation
    • Metric trees
    • Data warehouse connectors
    • +4 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
FullStory✓
Mixpanel✓
iOS
FullStory✗
Mixpanel✓
Android
FullStory✗
Mixpanel✓
Deployment
Cloud / SaaS
FullStory✓
Mixpanel✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

FullStory

Not documented yet.

Mixpanel

Leader
28 total
  • Eppo
  • Fivetran
  • Conduit
  • Tenjin
  • BEEM
  • Marketo
  • Mailchimp
  • Segment
  • Google Analytics
  • Heap
  • Salesforce
  • Zendesk
  • Intercom
  • Asana
  • Trello
  • Jira
  • Xero
  • QuickBooks
  • Shopify
  • WooCommerce
  • Amazon
  • Freshbooks
  • Amplitude
  • Pendo
  • +4 more
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.