vioscale
Comparison

FullStory vs Hotjar

On the evidence we track, Hotjar leads this comparison with a composite score of 73/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

FullStory full profile →Hotjar full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
FullStory43
★Hotjar73
Score
Vioscale score
FullStory43 / 100low · 45%
Hotjar73 / 100medium · 73%
Pricing
Free tier
FullStory✗
Hotjar✓
Model
FullStoryquote
Hotjarfreemium
Price level
FullStoryunknown
Hotjarmid
Transparent
FullStory✗
Hotjar✓
Integrations
Count
FullStory–
Hotjar100
Security
Disclosure policy
FullStory✓
Hotjar✓
Gdpr
FullStory✓
Hotjar✓
Iso27001
FullStory✓
Hotjar✓
Soc2
FullStory✓
Hotjar✓
Reliability
Status page
FullStory✓
Hotjar✓
Market
Availability
FullStory–
HotjarAvailable worldwide

Capabilities

Feature-by-feature on the axes that matter for product analytics software. “-” means undocumented, not absent.

Core
Analytics scope
FullStoryProduct analytics
Hotjar-
Capture
Autocapture (no-code event capture)
FullStory✓
Hotjar✓
Analyses
Funnels
FullStory✓
Hotjar✓
Retention / cohort analysis
FullStory✗
Hotjar✓
Paths / user journeys
FullStory✓
Hotjar✓
Session replay
FullStory✓
Hotjar✓
Experimentation
A/B testing & experimentation
FullStory✗
Hotjar✓
Feature flags built-in
FullStory✗
Hotjar-
Data
Warehouse-native / BYODB
FullStory✗
Hotjar✓
Deployment
Self-hostable / OSS core
FullStory✗
Hotjar✗
Pricing
Free tier
FullStory✗
Hotjar✓
Compliance
EU data residency option
FullStory✗
Hotjar-
SDKs
Server-side + mobile SDK coverage
FullStory✓
Hotjar✓

What each one is

The product in its own terms, so the numbers below have context.

FullStory

A behavioral analytics platform that captures complete, unsampled user interaction data across websites and applications, then applies AI to generate insights for improving customer experiences and driving business outcomes.

Independently observed

Hotjar

Leader

Hotjar is a web analytics platform offering session replay, heatmaps, funnels, surveys, and user testing tools to help understand and optimize website and app user behavior.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

FullStory

Subscription
  • BusinessContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • AdvancedContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
  • EnterpriseContact sales
    • Session Insights
    • StoryAI Summaries
    • Live Session Viewing
    • Developer Tools
    • Heatmaps
    • +6 more
as of verify ↗

Hotjar

Leader
from $39/moSubscriptionFree tier15-day trial

Free tier available. Growth plan from $39/month (annual) or $49/month. Pro requires contact sales.

  • FreeFree
    • Replays, Heatmaps, Funnels
    • Error & performance monitoring
    • Basic surveys (100/mo)
    • LLM connection (300 tool calls/mo)
    • 10+ integrations
  • Growth$39-49/month. 7k+ sessions. 3 projects.
    • Zone-based heatmaps
    • Journey analysis
    • Impact quantification
    • Sense Chat & AI summaries
    • Sense Analyst lite (beta)
    • +1 more
  • ProContact sales
    • Connect behavior to revenue by channel and product
    • Identify patterns that drive repeat purchases and retention
    • Revenue-focused strategic decisions
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
FullStory✓
Hotjar✓
iOS
FullStory✗
Hotjar✓
Android
FullStory✗
Hotjar✓
Deployment
Cloud / SaaS
FullStory✓
Hotjar✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

FullStory

Not documented yet.

Hotjar

Leader
13 total
  • Slack
  • Jira
  • Unbounce
  • Shopify
  • AWS
  • Microsoft Azure
  • Snowflake
  • Asana
  • Linear
  • Trello
  • ChatGPT
  • Claude
  • Microsoft Copilot
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.