Follow Up Boss
A customer relationship platform designed for real estate teams to manage leads, automate client communication, and streamline business operations.
- Also known as
- follow-up-boss
Available worldwide · Popular in: US
What is Follow Up Boss?
Follow Up Boss is a purpose-built CRM for real estate professionals and teams. It centralizes lead management, communication tools, and automation in one system to help agents and brokers grow their business, improve team coordination, and handle more transactions efficiently.
Follow Up Boss pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $69/user/month. Free 14-day trial, no contracts.
Grow
For individual agents and small teams
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- Sync calendar & email
- Agent and lead source performance reporting
- Mobile app
- AI features included
Pro
Sales, collaboration and coaching tools for growing teams
- Everything in Grow
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- Personalized onboarding
- Smart summaries, smart messages, suggested tasks, predictive lead prioritization
Platform
Advanced team management and priority support for large teams
- Everything in Pro
- Teams within teams
- Enhanced onboarding
- Priority support
Add-ons
- Calling$39/user/mo
What Follow Up Boss does
The capabilities that matter for real estate crm, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Zillow realtor lead parsing integration
- -
- Mls idx property search and alerts
- -
- Automated SMS email drip action plans
- ✓
- Built in voip power dialer
- ✓
- Social media facebook lead ad sync
- ✓
- Agent team lead routing round robin
- ✓
- Integrated consumer facing idx website
- ✓
- Transaction management dotloop docusign sync
- -
- Open house digital sign in forms
- -
- SOC2 type ii
- ✓
- ISO 27001
- -
- Pricing model
- Flat monthly per user
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
Integrations (11)
Independently observed- IDX websites
- Zapier
- Mailchimp
- Gmail
- Google Calendar
- Google Apps
- Microsoft Office 365
- Facebook Lead Ads
- BombBomb
- Zillow
- 200+ lead sources
Follow Up Boss alternatives
Other real estate crm we track, ranked by the same independent score.
- Real GeeksAll-in-one real estate platform combining website, CRM, and lead generation for agents and teamslow · 37%
- BoomTownAll-in-one real estate platform for lead generation, customer management, and property websiteslow · 8%
- Wise AgentFlat-rate real estate CRM that consolidates lead management, transaction tracking, and client communication for agents and teamslow · 37%
- Top ProducerWeb-based CRM and business management platform for real estate agents that centralizes client relationships, automates marketing, and integrates MLS data to helmedium · 55%
- PropertybaseSalesforce-integrated customer relationship platform designed for real estate professionalslow · 36%
- LoftyAI-powered operating system that automates lead generation, client management, and deal closure for real estate professionalslow · 25%
Compare Follow Up Boss
Side by side against other real estate crm, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Follow Up Boss, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Security posture | 60 | 0.07 | 4.4 | ✓ |
| Capabilities | 81 | 0.05 | 4.0 | ✓ |
| Reliability | 50 | 0.07 | 3.7 | ✓ |
| Integrations | 69 | 0.04 | 2.8 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Soc2 type ii: Yes · Pricing model: flat_monthly_per_user · Built in voip power dialer: Yes · Social media facebook lead ad sync: Yes · Agent team lead routing round robin: Yes · Automated sms email drip action plans: Yes | mediumsource · 2026-08-24 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 250 | mediumsource · 2026-08-24 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-08-24 · 50% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-24 · 60% |