BoomTown vs Follow Up Boss
No clear leader: Follow Up Boss (56.4) and BoomTown (51.7) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
BoomTown
A real estate CRM and marketing platform combining lead generation, customer relationship management, IDX websites, and team coordination features to help agents, brokers, and lenders manage their leads and cultivate their business.
Follow Up Boss
Follow Up Boss helps real estate professionals consolidate leads from multiple sources and automate their follow-up communications through email, SMS, and calling. The platform includes tools for lead distribution, team collaboration, deal tracking, and performance reporting to streamline lead conversion and team management.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
BoomTown
Pricing not documented yet.
Follow Up Boss
From $69/user/month. Team plans from $499/month for 10 users. Free trial available, no contracts.
- Grow$69/user/month
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- +4 more
- Pro$499/month includes 10 users, $49/month per additional user
- Everything in Grow
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- +2 more
- Platform$1000/month includes 30 users, $20/month per additional user
- Everything in Pro
- Teams within teams
- Enhanced onboarding
- Priority support
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- BombBomb
- dotloop
- Zapier
- Facebook Lead Ads
- MailChimp
BoomTown
- Sisu
- Brokermint
- CallAction
- Mojo
- Realtors Property Resource
- API Nation
- Spacio
- Wufoo
- Google Contacts
- Gravity Forms
- RealSynch
- Vulcan7
Follow Up Boss
- IDX websites
- Gmail
- Google Calendar
- Google Apps
- Microsoft Office 365
- Zillow
- 200+ lead sources
- Constant Contact
- Brivity
- Keller Williams
- BoomTown
- Birdeye
- Advertizip
- AgentLocator
- Agent Image
- Commissions Inc
- Kwkly
- Curb Hero
- CloseAbility
- Agent Launch
- iCloud
BoomTown or Follow Up Boss: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.