Follow Up Boss vs Wise Agent
No clear leader: Follow Up Boss (56.4) and Wise Agent (51.8) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Follow Up Boss
Follow Up Boss helps real estate professionals consolidate leads from multiple sources and automate their follow-up communications through email, SMS, and calling. The platform includes tools for lead distribution, team collaboration, deal tracking, and performance reporting to streamline lead conversion and team management.
Wise Agent
An all-in-one platform for real estate agents, teams, and brokerages that consolidates lead management, customer communications, marketing automation, and transaction handling in a single interface. Includes 24/7 support and integrations with common business tools.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Follow Up Boss
From $69/user/month. Team plans from $499/month for 10 users. Free trial available, no contracts.
- Grow$69/user/month
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- +4 more
- Pro$499/month includes 10 users, $49/month per additional user
- Everything in Grow
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- +2 more
- Platform$1000/month includes 30 users, $20/month per additional user
- Everything in Pro
- Teams within teams
- Enhanced onboarding
- Priority support
Wise Agent
From $49/mo for individual agents, 14-day free trial, month-to-month with no contracts
- CRM$49/mo or $42/mo billed annually (15% savings), up to 5 team members
- Lead Automation
- Contact & Lead Management
- Communication Tools
- Transaction Management
- Marketing Tools
- +11 more
- CRM + WiseSocial$69/mo or $59/mo billed annually, includes WiseSocial social automation
- All CRM features
- WiseSocial social media automation
- Automated listing posting
- Branded listing videos
- Social Media content scheduling
- EnterpriseContact sales
- Custom Solutions
- Bulk Licensing Savings
- White Label Solutions
- All standard CRM features
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Follow Up Boss
- IDX websites
- Zapier
- Mailchimp
- Gmail
- Google Calendar
- Google Apps
- Microsoft Office 365
- Facebook Lead Ads
- BombBomb
- Zillow
- 200+ lead sources
- Constant Contact
- Dotloop
- Brivity
- Keller Williams
- BoomTown
- Birdeye
- Advertizip
- AgentLocator
- Agent Image
- Commissions Inc
- Kwkly
- Curb Hero
- CloseAbility
- +2 more
Wise Agent
- Outlook
- Realtor.com
- iHomeFinder
- MLS
Follow Up Boss or Wise Agent: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.