Follow Up Boss vs Wise Agent
On the evidence we track, Follow Up Boss leads this comparison with a composite score of 66/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Follow Up Boss
LeaderFollow Up Boss is a purpose-built CRM for real estate professionals and teams. It centralizes lead management, communication tools, and automation in one system to help agents and brokers grow their business, improve team coordination, and handle more transactions efficiently.
Wise Agent
Wise Agent is a subscription-based CRM platform designed for real estate professionals, combining lead management, transaction handling, client communication, and marketing automation into one system. Plans start at $49/month for up to 5 team members, with 24/7 live support and training included.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Follow Up Boss
LeaderFrom $69/user/month. Free 14-day trial, no contracts.
- Grow$69/user/month
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- +4 more
- Pro$499/month includes 10 users; $49/month per additional user
- Everything in Grow
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- +2 more
- Platform$1000/month includes 30 users; $20/month per additional user
- Everything in Pro
- Teams within teams
- Enhanced onboarding
- Priority support
Wise Agent
From $49/mo for individual agents, 14-day free trial, month-to-month with no contracts
- CRM$49/mo or $42/mo billed annually (15% savings), up to 5 team members
- Lead Automation
- Contact & Lead Management
- Communication Tools
- Transaction Management
- Marketing Tools
- +11 more
- CRM + WiseSocial$69/mo or $59/mo billed annually, includes WiseSocial social automation
- All CRM features
- WiseSocial social media automation
- Automated listing posting
- Branded listing videos
- Social Media content scheduling
- EnterpriseContact sales
- Custom Solutions
- Bulk Licensing Savings
- White Label Solutions
- All standard CRM features
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Follow Up Boss
Leader- IDX websites
- Zapier
- Mailchimp
- Gmail
- Google Calendar
- Google Apps
- Microsoft Office 365
- Facebook Lead Ads
- BombBomb
- Zillow
- 200+ lead sources
Wise Agent
- Outlook
- Realtor.com
- iHomeFinder
- MLS
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.