Lofty
AI-powered operating system that automates lead generation, client management, and deal closure for real estate professionals
- Also known as
- lofty
What is Lofty?
An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.
Lofty pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.
Lofty Agent
Contact sales- IDX Website Fully Customizable
- Unlimited Basic CMAs
- Social Studio Basic
- Marketing Automation with Smart Plans
- Unlimited Agent Subdomains
- External Listing Widget
- AI-Powered CRM
- Unlimited Contacts
- Email — One-off, Mass & Auto
- Mass & Auto Texting
- Basic Dialer
- Campaign Segments
- Calendar Integrations
- Email Integrations
- Mobile App
- AI Task Prioritization
- Custom AI Agents
- Scheduled AI Tasks
- AI Agent Library
- AI Lead Scoring
- Help Center
- Phone & Chat Support
Lofty Team
Contact sales- All Agent features plus:
- Advanced Lead Routing
- Team Management
- Reporting
- Single Sign-On
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
Lofty Broker
Contact sales- All Team features plus:
- White Label
- Customizable Org Structure
- Dedicated Customer Success Manager
Lofty Enterprise
Contact salesAdd-ons
- Lead Gen Service
- Power Dialer
- Additional Text Packages
- Hyperlocal SEO Website
- Website Design Services
- SEO Setup Services
- WordPress IDX Plugin
- Lofty Present CMA Builder
- Sales Agent
- Social Agent
- Homeowner Agent
- Digital Advertising
What Lofty does
The capabilities that matter for real estate crm, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Zillow realtor lead parsing integration
- -
- Mls idx property search and alerts
- ✓
- Automated SMS email drip action plans
- ✓
- Built in voip power dialer
- ✓
- Social media facebook lead ad sync
- ✓
- Agent team lead routing round robin
- ✓
- Integrated consumer facing idx website
- ✓
- Transaction management dotloop docusign sync
- -
- Open house digital sign in forms
- ✓
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- Team brokerage tier
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (9)
Independently observed- Brokermint
- Google Calendar
- Outlook
- Gmail
- Google Search PPC
- Google Local Search Ads
- Bing PPC
Lofty alternatives
Other real estate crm we track, ranked by the same independent score.
- Follow Up BossA customer relationship platform designed for real estate teams to manage leads, automate client communication, and streamline business operations.high · 75%
- Real GeeksAll-in-one real estate platform combining website, CRM, and lead generation for agents and teamslow · 37%
- BoomTownAll-in-one real estate platform for lead generation, customer management, and property websiteslow · 8%
- Wise AgentFlat-rate real estate CRM that consolidates lead management, transaction tracking, and client communication for agents and teamslow · 37%
- Top ProducerWeb-based CRM and business management platform for real estate agents that centralizes client relationships, automates marketing, and integrates MLS data to helmedium · 55%
- PropertybaseSalesforce-integrated customer relationship platform designed for real estate professionalslow · 36%
Compare Lofty
Side by side against other real estate crm, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Lofty, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 87 | 0.05 | 4.2 | ✓ |
| Integrations | 30 | 0.04 | 1.2 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Security posture | 0 | 0.07 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Pricing model: team_brokerage_tier · Built in voip power dialer: Yes · Open house digital sign in forms: Yes · Mls idx property search and alerts: Yes · Social media facebook lead ad sync: Yes · Agent team lead routing round robin: Yes | mediumsource · 2026-08-24 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 10 | mediumsource · 2026-08-24 · 60% |