Lofty
AI-powered operating system that automates lead generation, client management, and deal closure for real estate professionals
- Also known as
- lofty
What is Lofty?
An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.
Lofty pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.
Lofty Agent
Contact sales- IDX Website Fully Customizable
- Unlimited Basic CMAs
- Social Studio Basic
- Marketing Automation with Smart Plans
- Unlimited Agent Subdomains
- External Listing Widget
- AI-Powered CRM
- Unlimited Contacts
- Email — One-off, Mass & Auto
- Mass & Auto Texting
- Basic Dialer
- Campaign Segments
- Calendar Integrations
- Email Integrations
- Mobile App
- AI Task Prioritization
- Custom AI Agents
- Scheduled AI Tasks
- AI Agent Library
- AI Lead Scoring
- Help Center
- Phone & Chat Support
Lofty Team
Contact sales- All Agent features plus:
- Advanced Lead Routing
- Team Management
- Reporting
- Single Sign-On
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training
Lofty Broker
Contact sales- All Team features plus:
- White Label
- Customizable Org Structure
- Dedicated Customer Success Manager
Lofty Enterprise
Contact salesAdd-ons
- Lead Gen Service
- Power Dialer
- Additional Text Packages
- Hyperlocal SEO Website
- Website Design Services
- SEO Setup Services
- WordPress IDX Plugin
- Lofty Present CMA Builder
- Sales Agent
- Social Agent
- Homeowner Agent
- Digital Advertising
What Lofty does
The capabilities that matter for real estate crm, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Zillow realtor lead parsing integration
- -
- Mls idx property search and alerts
- ✓
- Automated SMS email drip action plans
- ✓
- Built in voip power dialer
- ✓
- Social media facebook lead ad sync
- ✓
- Agent team lead routing round robin
- ✓
- Integrated consumer facing idx website
- ✓
- Transaction management dotloop docusign sync
- -
- Open house digital sign in forms
- ✓
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- Team brokerage tier
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (9)
Independently observed- Brokermint
- Google Calendar
- Outlook
- Gmail
- Google Search PPC
- Google Local Search Ads
- Bing PPC
Lofty FAQ
Common questions about Lofty, answered from independent, dated evidence.
What is Lofty?
An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort. It is indexed under Real Estate CRM.
Source: https://lofty.com/pricing
How much does Lofty cost?
Lofty does not publish its prices. Pricing is quoted on request, across 4 plans (Lofty Agent, Lofty Team, Lofty Broker and Lofty Enterprise), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.
Source: https://lofty.com/pricing
What platforms does Lofty support?
We have confirmed browser-based access to Lofty. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://lofty.com/pricing
Can Lofty be self-hosted?
We have only confirmed a cloud / SaaS deployment for Lofty, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://lofty.com/pricing
What does Lofty integrate with?
We have confirmed 9 integrations for Lofty, including Brokermint, Google Calendar, Outlook, Gmail, Google Search PPC, Google Local Search Ads, Facebook and Instagram, plus 1 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://lofty.com/pricing
Lofty alternatives
Other real estate crm we track, ranked by the same independent score.
- Follow Up BossCustomer relationship management platform for real estate professionalsmedium · 74%
- Real GeeksCRM and lead generation platform for real estate agentslow · 49%
- Wise AgentA customer relationship management platform designed for real estate professionals to organize leads, automate follow-up, and manage transactionslow · 47%
- BoomTownAll-in-one real estate platform for lead generation, customer management, and property websiteslow · 8%
- PropertybaseSalesforce-integrated customer relationship platform designed for real estate professionalslow · 25%
- Top ProducerAI-assisted real estate business management and CRMmedium · 64%
Compare Lofty
Side by side against other real estate crm, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Lofty, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 87 | 0.04 | 3.7 | ✓ |
| Integrations | 30 | 0.05 | 1.5 | ✓ |
| Price level | 0 | 0.10 | 0.0 | - |
| Reliability | 0 | 0.06 | 0.0 | - |
| Security posture | 0 | 0.04 | 0.0 | - |
| Pricing transparency | 0 | 0.09 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 5 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Pricing model: team_brokerage_tier · Built in voip power dialer: Yes · Open house digital sign in forms: Yes · Mls idx property search and alerts: Yes · Social media facebook lead ad sync: Yes · Agent team lead routing round robin: Yes | mediumsource · 2026-08-24 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 10 | mediumsource · 2026-08-24 · 60% |
Pricing
Is Lofty the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Lofty against the rest of the real estate crm we index, using the same dated evidence weighted your way.
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