Comparison

Follow Up Boss vs Lofty

On the evidence we track, Follow Up Boss leads this comparison with a composite score of 66/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Follow Up Boss66
Lofty31
Score
Vioscale score
Follow Up Boss66 / 100high · 75%
Lofty31 / 100low · 25%
Pricing
Free tier
Follow Up Boss
Lofty
Model
Follow Up Bossfreemium
Loftyquote
Price level
Follow Up Bosshigh
Loftyunknown
Starting price
Follow Up Boss$499
Lofty
Transparent
Follow Up Boss
Lofty
Integrations
Count
Follow Up Boss250
Lofty10
Security
Disclosure policy
Follow Up Boss
Lofty
Pci
Follow Up Boss
Lofty
Soc2
Follow Up Boss
Lofty
Reliability
Status page
Follow Up Boss
Lofty
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.

Capabilities
Zillow realtor lead parsing integration
Follow Up Boss-
Lofty-
Mls idx property search and alerts
Follow Up Boss-
Lofty
Automated SMS email drip action plans
Follow Up Boss
Lofty
Built in voip power dialer
Follow Up Boss
Lofty
Social media facebook lead ad sync
Follow Up Boss
Lofty
Agent team lead routing round robin
Follow Up Boss
Lofty
Integrated consumer facing idx website
Follow Up Boss
Lofty
Transaction management dotloop docusign sync
Follow Up Boss-
Lofty-
Open house digital sign in forms
Follow Up Boss-
Lofty
SOC2 type ii
Follow Up Boss
Lofty-
ISO 27001
Follow Up Boss-
Lofty-
Pricing model
Follow Up BossFlat monthly per user
LoftyTeam brokerage tier

What each one is

The product in its own terms, so the numbers below have context.

Follow Up Boss

Leader

Follow Up Boss is a purpose-built CRM for real estate professionals and teams. It centralizes lead management, communication tools, and automation in one system to help agents and brokers grow their business, improve team coordination, and handle more transactions efficiently.

Independently observed

Lofty

An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Follow Up Boss

Leader
from $499/moSubscriptionFree tier14-day trial

From $69/user/month. Free 14-day trial, no contracts.

  • Grow$69/user/month
    • Connect any lead source and website
    • Customize lead distribution
    • Organize leads with Smart Lists
    • Automate follow up with Action Plans
    • Call, text and email directly from FUB
    • +4 more
  • Pro$499/month includes 10 users; $49/month per additional user
    • Everything in Grow
    • Unlimited calling & texting for all users
    • Team inboxes
    • Call reporting
    • Enhanced support & training
    • +2 more
  • Platform$1000/month includes 30 users; $20/month per additional user
    • Everything in Pro
    • Teams within teams
    • Enhanced onboarding
    • Priority support
as of verify ↗

Lofty

Quote-based

Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.

  • Lofty AgentContact sales
    • IDX Website Fully Customizable
    • Unlimited Basic CMAs
    • Social Studio Basic
    • Marketing Automation with Smart Plans
    • Unlimited Agent Subdomains
    • +17 more
  • Lofty TeamContact sales
    • All Agent features plus:
    • Advanced Lead Routing
    • Team Management
    • Reporting
    • Single Sign-On
    • +3 more
  • Lofty BrokerContact sales
    • All Team features plus:
    • White Label
    • Customizable Org Structure
    • Dedicated Customer Success Manager
  • Lofty EnterpriseContact sales
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Follow Up Boss
Lofty
iOS
Follow Up Boss
Lofty
Android
Follow Up Boss
Lofty
Deployment
Cloud / SaaS
Follow Up Boss
Lofty

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Gmail
  • Google Calendar

Follow Up Boss

Leader
11 total - 9 not shared
  • IDX websites
  • Zapier
  • Mailchimp
  • Google Apps
  • Microsoft Office 365
  • Facebook Lead Ads
  • BombBomb
  • Zillow
  • 200+ lead sources
Independently observed

Lofty

9 total - 7 not shared
  • Brokermint
  • Outlook
  • Google Search PPC
  • Google Local Search Ads
  • Facebook
  • Instagram
  • Bing PPC
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.