Follow Up Boss vs Lofty
On the evidence we track, Follow Up Boss leads this comparison with a composite score of 56/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Follow Up Boss
LeaderFollow Up Boss helps real estate professionals consolidate leads from multiple sources and automate their follow-up communications through email, SMS, and calling. The platform includes tools for lead distribution, team collaboration, deal tracking, and performance reporting to streamline lead conversion and team management.
Lofty
An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Follow Up Boss
LeaderFrom $69/user/month. Team plans from $499/month for 10 users. Free trial available, no contracts.
- Grow$69/user/month
- Connect any lead source and website
- Customize lead distribution
- Organize leads with Smart Lists
- Automate follow up with Action Plans
- Call, text and email directly from FUB
- +4 more
- Pro$499/month includes 10 users, $49/month per additional user
- Everything in Grow
- Unlimited calling & texting for all users
- Team inboxes
- Call reporting
- Enhanced support & training
- +2 more
- Platform$1000/month includes 30 users, $20/month per additional user
- Everything in Pro
- Teams within teams
- Enhanced onboarding
- Priority support
Lofty
Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.
- Lofty AgentContact sales
- IDX Website Fully Customizable
- Unlimited Basic CMAs
- Social Studio Basic
- Marketing Automation with Smart Plans
- Unlimited Agent Subdomains
- +17 more
- Lofty TeamContact sales
- All Agent features plus:
- Advanced Lead Routing
- Team Management
- Reporting
- Single Sign-On
- +3 more
- Lofty BrokerContact sales
- All Team features plus:
- White Label
- Customizable Org Structure
- Dedicated Customer Success Manager
- Lofty EnterpriseContact sales
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Gmail
- Google Calendar
Follow Up Boss
Leader- IDX websites
- Zapier
- Mailchimp
- Google Apps
- Microsoft Office 365
- Facebook Lead Ads
- BombBomb
- Zillow
- 200+ lead sources
- Constant Contact
- Dotloop
- Brivity
- Keller Williams
- BoomTown
- Birdeye
- Advertizip
- AgentLocator
- Agent Image
- Commissions Inc
- Kwkly
- Curb Hero
- CloseAbility
- Agent Launch
- iCloud
Lofty
- Brokermint
- Outlook
- Google Search PPC
- Google Local Search Ads
- Bing PPC
Follow Up Boss or Lofty: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.