Clay
Workflow orchestration platform for automating go-to-market activities through integrated data enrichment and AI
- Also known as
- clay
Available worldwide
What is Clay?
A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams.
Clay pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.
Free
FreeA low-risk way to learn and experiment with Clay
- actions
- 500/mo
- data_credits
- 100
- rows_per_table
- 200
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
Starter
For individuals and small teams automating their first prospecting workflows
- actions
- 15,000/mo
- data_credits
- 2,500
- rows_per_table
- 50,000
- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations
Growth
For teams with CRM-based workflows and growth campaigns
- actions
- 40,000/mo
- data_credits
- 6,000
- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- Priority support
Enterprise
Contact salesFor GTM teams running at scale with enterprise-grade security and support
- actions
- 200,000+/mo
- data_credits
- 100,000+
- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO
- RBAC permissions management
- Additional Ads audiences
- Dedicated Growth Strategist
Add-ons
- Data Credits$0.05 per credit
What Clay does
The capabilities that matter for lead enrichment, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Deployment model
- Cloud managed saas
- Real time inbound form shortening webhook
- -
- Automated CRM record updating sync
- ✓
- Third party vendor waterfall routing
- ✓
- Personal to corporate email mapping
- -
- Corporate firmographic data appending
- ✓
- Technographic data appending
- ✓
- Salesforce hubspot CRM native app
- ✓
- Marketo pardot marketing sync
- ✓
- Snowflake bigquery dwh export
- ✓
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (45)
Independently observed- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Google Sheets
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- Wiza
- Minerva
- HG Insights
- Octave
- Crunchbase
- Webflow
- Forager
- Dealroom
- Limadata
- Zeliq
- Champify
- Crossbeam
- Trigify
- The Swarm
- Oakie AI
- Trust Radius
- Ocean IO
- Adbeat
- Upcell
- Trestle
- SMARTe
Clay alternatives
Other lead enrichment we track, ranked by the same independent score.
- People Data LabsSupplies person and company profile data for recruitment and talent sourcing platformslow · 42%
- DatagmaDiscover verified business email addresses and phone numbers for targeted sales outreach and lead generationlow · 26%
- LeadspaceReal-time buyer data consolidation and activation platformmedium · 62%
- DropcontactAlgorithmic B2B email discovery and enrichment built around GDPR compliancelow · 25%
- Ocean.ioIdentify high-quality prospect accounts using AI-powered pattern matching based on your best customerslow · 42%
- ProxycurlAPI for developers to build applications powered by professional and company datalow · 44%
Compare Clay
Side by side against other lead enrichment, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Clay, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Capabilities | 100 | 0.05 | 4.9 | ✓ |
| Security posture | 45 | 0.07 | 3.3 | ✓ |
| Integrations | 48 | 0.04 | 1.9 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Deployment model: cloud_managed_saas · Technographic data appending: Yes · Marketo pardot marketing sync: Yes · Snowflake bigquery dwh export: Yes · Salesforce hubspot crm native app: Yes · Automated crm record updating sync: Yes | mediumsource · 2026-08-25 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 45 | mediumsource · 2026-08-25 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | HqCountry: US · PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-08-25 · 75% |