Clay
Data enrichment and workflow automation platform for go-to-market teams
- Also known as
- clay
Available worldwide
What is Clay?
Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.
Clay pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.
Free
FreeIncludes unlimited seats and tables, multi-provider waterfalls, and Claygent enrichment
- rows_per_table
- 200
- actions_per_month
- 500
- data_credits_per_month
- 100
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
- 200 rows per table
Starter
For individuals and small teams automating prospecting workflows
- rows_per_table
- 50000
- actions_per_month
- 15000
- data_credits_per_month
- 2500
- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations
- 50,000 rows per table
Growth
For teams with CRM-based workflows and growth campaigns
- actions_per_month
- 40000
- data_credits_per_month
- 6000
- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- Priority support
Enterprise
Contact salesFor GTM teams running at scale with enterprise-grade security and support
- actions_per_month
- 200000+
- data_credits_per_month
- 100000+
- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO and RBAC permissions management
- Additional Ads audiences
- Dedicated Growth Strategist
Add-ons
- Additional Data Credits$0.05 per credit
What Clay does
The capabilities that matter for lead enrichment, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Deployment model
- Cloud managed saas
- Real time inbound form shortening webhook
- -
- Automated CRM record updating sync
- ✓
- Third party vendor waterfall routing
- ✓
- Personal to corporate email mapping
- -
- Corporate firmographic data appending
- ✓
- Technographic data appending
- ✓
- Salesforce hubspot CRM native app
- ✓
- Marketo pardot marketing sync
- ✓
- Snowflake bigquery dwh export
- ✓
- SOC2 type ii
- -
- ISO 27001
- -
- Pricing model
- Flat subscription
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (59)
Independently observed- HubSpot⇄•
- Dynamics 365⇄•
- Google BigQuery⇄•
- Gong Engage→•
- Airtable⇄•
- Typeform←•
- RocketReach←•
- Beauhurst←•
- RB2B←•
- Reverse Contact←•
- Spade←•
- Demandbase←•
- Madkudu←•
- BetterContact←•
- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Google Sheets
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- Wiza
- Minerva
- HG Insights
- Octave
- Crunchbase
- Webflow
- Forager
- Dealroom
- Limadata
- Zeliq
- Champify
- Crossbeam
- Trigify
- The Swarm
- Oakie AI
- Trust Radius
- Ocean IO
- Adbeat
- Upcell
- Trestle
- SMARTe
Clay FAQ
Common questions about Clay, answered from independent, dated evidence.
What is Clay?
Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment. It is indexed under Lead Enrichment.
Source: https://www.clay.com/pricing
Is Clay free?
Clay offers a free tier, so you can start without paying. Paid plans start at $185 per month. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://www.clay.com/pricing
What platforms does Clay support?
We have confirmed browser-based access to Clay. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://www.clay.com/pricing
Can Clay be self-hosted?
We have only confirmed a cloud / SaaS deployment for Clay, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.clay.com/pricing
What does Clay integrate with?
We have confirmed 56 integrations for Clay, including Snowflake, BigQuery, Databricks, Postgres, Fivetran, Salesforce, Marketo and Pardot, plus 48 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://www.clay.com/pricing
What security certifications does Clay have?
We have independently confirmed SOC 2 and GDPR for Clay. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Clay not holding them. Always confirm compliance directly before you rely on it.
Source: https://clay.com
Clay alternatives
Other lead enrichment we track, ranked by the same independent score.
- Ocean.ioIdentify the best prospects to target by learning from your most successful customer dealsmedium · 53%
- People Data LabsAccess enriched person and company profile data on a pay-per-use basis through API or dashboardmedium · 53%
- DatagmaB2B contact finder providing verified phone numbers and email addresses for business professionalslow · 36%
- SearchbugFind personal and business contact information on demand through people search APIs and batch processing serviceslow · 17%
- LeadspaceA B2B contact and company intelligence platform where you browse freely and pay only when accessing email addresses or phone numbersmedium · 73%
- FullContactA platform that unifies fragmented customer data across systems into complete, enriched customer records.low · 20%
Compare Clay
Side by side against other lead enrichment, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Clay, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Capabilities | 100 | 0.05 | 4.9 | ✓ |
| Security posture | 45 | 0.07 | 3.3 | ✓ |
| Integrations | 49 | 0.04 | 2.0 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 58% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Pricing model: flat_subscription · Deployment model: cloud_managed_saas · Technographic data appending: Yes · Marketo pardot marketing sync: Yes · Snowflake bigquery dwh export: Yes · Salesforce hubspot crm native app: Yes | mediumsource · 2026-10-12 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 50 | mediumsource · 2026-10-12 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | mediumsource · 2026-10-12 · 50% |
Pricing
Security
Is Clay the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Clay against the rest of the lead enrichment we index, using the same dated evidence weighted your way.
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