Clay vs Datagma
No leader: the top candidate Datagma has only 0.26 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Clay
A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams.
Datagma
A B2B data enrichment platform that identifies and verifies business email addresses, mobile phone numbers, and company details to help sales and recruitment teams connect with decision-makers. It provides real-time job change alerts and integrates with CRMs for automated contact enrichment.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Clay
From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.
- FreeFree
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
- StarterStarting at $185/mo
- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations
- Growth-
- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- +1 more
- EnterpriseContact sales
- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO
- +3 more
Datagma
Free tier included. Paid plans from $49/month. Annual billing available with 20% savings.
- FreeFree
- 3 mobile phones/month
- 90 verified emails/month
- Sales Navigator Export
- CatchALL emails included
- Mobile numbers only
- +3 more
- Regular$49/month
- 100 mobile phones/month
- 3000 verified emails/month
- Credit rollover (up to 12 months)
- Popular$99/month
- 250 mobile phones/month
- 7500 verified emails/month
- File upload enrichment
- Expert$249/month
- 750 mobile phones/month
- 22500 verified emails/month
- EnterpriseContact sales
- Custom volume
- Pay-as-you-go option
- Dedicated account manager
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Google Sheets
Clay
- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- Wiza
- +20 more
Datagma
- HubSpot
- Pipedrive
- Zapier
- Make.com
- N8N
- Captain Data
- Phantombuster
- Slack
- Intercom
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.