Clay vs Datagma
No clear leader: Clay (63.3) and Datagma (60.9) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Clay
Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.
Datagma
A cloud-based SaaS platform that delivers verified phone numbers and email addresses for business contacts in real-time, with flexible integrations into sales and enrichment workflows.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Clay
Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.
- FreeFree
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
- 200 rows per table
- StarterFrom $185/month
- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations
- 50,000 rows per table
- Growth$60/mo
- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- +1 more
- EnterpriseContact sales
- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO and RBAC permissions management
- +2 more
Datagma
Free tier available. Paid plans from $49/month with 20% discount for annual billing
- FreeFree
- API access
- WhatsApp integration
- CatchALL emails free
- Chrome extension
- Regular$49/month or $39/month billed annually. Extra seats $5/user/month
- API access
- WhatsApp integration
- CatchALL emails free
- Popular$99/month or $79/month billed annually. 3 seats included. Extra seats $5/user/month
- API access
- WhatsApp integration
- CatchALL emails free
- Expert$249/month or $209/month billed annually. 5 seats included. Extra seats $5/user/month
- API access
- WhatsApp integration
- CatchALL emails free
- Priority support
- EnterpriseContact sales
- Custom limits
- Dedicated account manager
- Custom SLAs
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- Marketo
- Google Sheets
- Better Contact
- HubSpot
- BetterContact
Clay
- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- Pardot
- ActiveCampaign
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- ContactOut
- Wiza
- Minerva
- HG Insights
- Octave
- +29 more
Datagma
- Pipedrive
- Zapier
- Make.com
- N8N
- Captain Data
- Phantombuster
- Slack
- Intercom
- Make
- Clay
- Mailchimp
- Zendesk Sell
- Fullenrich
- GetCargo
Clay or Datagma: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.