# Clay

> Workflow orchestration platform for automating go-to-market activities through integrated data enrichment and AI

- **Canonical URI:** https://www.vioscale.ai/software/clay
- **Category:** Lead Enrichment
- **Homepage:** https://clay.com
- **Also known as:** clay
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-25T12:20:15.438Z

## Vioscale score

**66.4 / 100**, confidence 55% (medium). Computed 2026-09-01.

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 25 | 0.052 | 1.3 | ✓ |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 100 | 0.04877777777777778 | 4.9 | ✓ |
| integrations | 47.8 | 0.04066666666666666 | 1.9 | ✓ |
| security_posture | 45 | 0.073 | 3.3 | ✓ |
| pricing_transparency | 100 | 0.084 | 8.4 | ✓ |

## Pricing

_As of 2026-08-25, [verify at source](https://www.clay.com/pricing). Independently observed._

from $185/mo · Subscription · Free tier

> From $185/mo for Starter plan. Free tier available. Data credits from $0.05 each, cheaper at scale.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Free | Free | ✓ | - |
| Starter | Starting at $185/mo | - | monthly |
| Growth | - | - | monthly |
| Enterprise | Contact sales | - | annual |

### Free

A low-risk way to learn and experiment with Clay

**Included limits:** actions: 500/mo, data_credits: 100, rows_per_table: 200

- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email

### Starter

For individuals and small teams automating their first prospecting workflows

**Included limits:** actions: 15,000/mo, data_credits: 2,500, rows_per_table: 50,000

- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations

### Growth

For teams with CRM-based workflows and growth campaigns

**Included limits:** actions: 40,000/mo, data_credits: 6,000

- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- Priority support

### Enterprise (Contact sales)

For GTM teams running at scale with enterprise-grade security and support

**Included limits:** actions: 200,000+/mo, data_credits: 100,000+

- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO
- RBAC permissions management
- Additional Ads audiences
- Dedicated Growth Strategist

### Add-ons

- **Data Credits** ($0.05 per credit)

## About

A cloud-based system that consolidates first-party data, intent signals, and third-party enrichment from hundreds of vendors to automate prospecting, personalized outreach, and CRM synchronization for sales and marketing teams.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (45)

_Independently observed._

- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Google Sheets
- Google Slides
- Google Docs
- Notion
- LinkedIn
- YouTube
- Semrush
- Similarweb
- Reddit
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- Wiza
- Minerva
- HG Insights
- Octave
- Crunchbase
- Webflow
- Forager
- Dealroom
- Limadata
- Zeliq
- Champify
- Crossbeam
- Trigify
- The Swarm
- Oakie AI
- Trust Radius
- Ocean IO
- Adbeat
- Upcell
- Trestle
- SMARTe

## Capabilities

_The capabilities that matter for Lead Enrichment. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Deployment model | Cloud managed saas |
| Real time inbound form shortening webhook | - |
| Automated CRM record updating sync | ✓ |
| Third party vendor waterfall routing | ✓ |
| Personal to corporate email mapping | - |
| Corporate firmographic data appending | ✓ |
| Technographic data appending | ✓ |
| Salesforce hubspot CRM native app | ✓ |
| Marketo pardot marketing sync | ✓ |
| Snowflake bigquery dwh export | ✓ |
| SOC2 type ii | - |
| ISO 27001 | - |
| Pricing model | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | freemium | [link](https://www.clay.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.free_tier | yes | [link](https://www.clay.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.price_level | high | [link](https://www.clay.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.starting_price | `{"amount":185,"currency":"USD"}` | [link](https://www.clay.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.transparent | yes | [link](https://www.clay.com/pricing) | 2026-08-25 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.soc2 | yes | [link](https://clay.com) | 2026-08-17 | 48% (low) |
| security.gdpr | yes | [link](https://www.clay.com/privacy) | 2026-08-25 | 75% (high) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 45 | [link](https://www.clay.com/pricing) | 2026-08-25 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"hqCountry":"US","primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.clay.com/pricing) | 2026-08-25 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/clay). Independent, evidence-based software intelligence. Cite the canonical URI.*