Clay vs Searchbug
No clear leader: Clay (63.3) and Searchbug (59.9) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Clay
Clay connects to over 200 data sources and AI models to help sales, marketing, and operations teams enrich prospect databases, automate outreach sequences, and personalize customer engagement through triggered workflows and integrated data enrichment.
Searchbug
Searchbug is a data verification and contact intelligence platform designed for businesses, marketers, sales teams, researchers, investigators, and professionals who need accurate contact and business information. It helps users find, verify, and enhance contact, identity, people, phone, address, and business data for lead generation, prospecting, research, outreach, identity verification, and data enrichment. Searchbug addresses the challenge of incomplete, outdated, or difficult-to-verify information by providing tools that make data research and verification more efficient, reducing the time and manual effort needed to find and validate relevant records.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Clay
Free tier available. Paid plans start at $185/mo. Usage-based pricing with Data Credits (from $0.05 each) and Actions (under $0.01 each). Volume discounts available.
- FreeFree
- unlimited seats and tables
- multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
- StarterStarting at $185/mo with 2,500 Data Credits and 15,000 Actions
- phone number enrichment
- job change and signal tracking
- email campaign integrations
- Pro6,000 Data Credits and 40,000 Actions/mo
- CRM auto-sync and enrichment
- HTTP API integrations
- webhook automation
- web intent signal tracking
- audience pushes to ads platforms
- +1 more
- EnterpriseContact sales
- unlimited audiences across sources
- unlimited row bulk enrichment
- Clay API access
- data warehouse syncs
- SSO
- +3 more
Searchbug
Pay-per-search pricing from $9.97 to $467.00. Prepaid balance model ($10–$5,000). No contracts, setup fees, or monthly minimums.
- Background Check without SSN$49.97 per search
- Background Check with SSN$39.97 per search
- Bank Account Search - Multiple Accounts, Nationwide with SSN$447.00 per search
- Verified Current Address and Phone Search$207.00 per search
- EIN Number Search$19.97 per search
- SSN and Name Match$9.97 per search
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
Clay
- Snowflake
- BigQuery
- Databricks
- Postgres
- Fivetran
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Google Sheets
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- +34 more
Searchbug
Not documented yet.
Clay or Searchbug: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.