Clay vs People Data Labs
No clear leader: People Data Labs (63.4) and Clay (63.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Clay
Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.
People Data Labs
Platform providing detailed profiles of individuals and businesses including contact information, employment history, and company details. Users are charged only for successfully retrieved records using a credit-based pricing model.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Clay
Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.
- FreeFree
- Unlimited seats and tables
- Multi-provider waterfalls
- Claygent enrichment
- Clay Sequencer for email
- 200 rows per table
- StarterFrom $185/month
- Phone number enrichment
- Job change and signal tracking
- Email campaign integrations
- 50,000 rows per table
- Growth$60/mo
- CRM auto-sync and enrichment
- HTTP API integrations
- Webhook automation
- Web intent signal tracking
- Audience pushes to ads platforms
- +1 more
- EnterpriseContact sales
- Unlimited Audiences across sources
- Unlimited row bulk enrichment
- Clay API access
- Data warehouse syncs
- SSO and RBAC permissions management
- +2 more
People Data Labs
Free tier: 100 credits/month. Pro: $0.20–$0.28 per person profile, $0.05–$0.10 per company profile. Enterprise: custom pricing.
- FreeFree
- 100 free testing credits monthly
- Real PDL data with base fields
- Self-serve dashboard access
- Pro$0.20–$0.28 per person profile; $0.05–$0.10 per company profile
- Purchase credits via dashboard
- Premium fields including contact information
- Self-serve billing controls
- EnterpriseContact sales
- Custom volume-based pricing
- Dedicated onboarding and support
- Multiple delivery formats (API, flat files, integrations)
- Early access to new datasets
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Snowflake
- Databricks
Clay
- BigQuery
- Postgres
- Fivetran
- Salesforce
- Marketo
- Pardot
- ActiveCampaign
- Google Sheets
- Google Slides
- Google Docs
- Notion
- YouTube
- Semrush
- Similarweb
- Gong
- Loom
- Bitly
- LeadIQ
- Better Contact
- ContactOut
- Wiza
- Minerva
- +33 more
People Data Labs
- Zapier
- Make
Clay or People Data Labs: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.