vioscaleAI
Comparison

Clay vs Ocean.io

No clear leader: Ocean.io (64.7) and Clay (63.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Clay full profile →Ocean.io full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Clay63
Ocean.io65
Score
vioscaleAI score
Clay63 / 100medium · 54%
Ocean.io65 / 100medium · 53%
Pricing
Free tier
Clay✓
Ocean.io✓
Model
Clayfreemium
Ocean.iofreemium
Price level
Clayhigh
Ocean.iolow
Starting price
Clay$60
Ocean.io$567
Transparent
Clay✓
Ocean.io✓
Integrations
Count
Clay50
Ocean.io11
Security
Certifications
Clay–
Ocean.ioSOC 2 Type II
Gdpr
Clay✓
Ocean.io✓
Soc2
Clay✓
Ocean.io✓
Trust center
Market
Availability
Content
Faq
Clay6 items
Ocean.io7 items

Capabilities

Feature-by-feature on the axes that matter for lead enrichment. “-” means undocumented, not absent.

Capabilities
Deployment model
ClayCloud managed saas
Ocean.ioCloud managed saas
Real time inbound form shortening webhook
Clay-
Ocean.io-
Automated CRM record updating sync
Clay✓
Ocean.io✓
Third party vendor waterfall routing
Clay✓
Ocean.io-
Personal to corporate email mapping
Clay-
Ocean.io-
Corporate firmographic data appending
Clay✓
Ocean.io-
Technographic data appending
Clay✓
Ocean.io✓
Salesforce hubspot CRM native app
Clay✓
Ocean.io✓
Marketo pardot marketing sync
Clay✓
Ocean.io-
Snowflake bigquery dwh export
Clay✓
Ocean.io-
SOC2 type ii
Clay-
Ocean.io✓
ISO 27001
Clay-
Ocean.io-
Pricing model
ClayFlat subscription
Ocean.io-

What each one is

The product in its own terms, so the numbers below have context.

Clay

Combines enriched data from multiple vendors with workflow automation, enabling teams to build and launch prospecting, lead enrichment, and customer engagement campaigns. Integrates with CRM systems, data warehouses, and marketing tools for orchestrated campaign execution.

Independently observed

Ocean.io

Analyzes your closed-won deals to identify your ideal customer profile, then ranks companies in the market to find the best-fit prospects based on win patterns, deal size, and close time.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Clay

from $60/moHybridFree tier

Free tier available. Paid plans from $60–$185/month, plus custom Enterprise pricing. Usage-based Data Credits ($0.05+ each) and Actions included per tier.

  • FreeFree
    • Unlimited seats and tables
    • Multi-provider waterfalls
    • Claygent enrichment
    • Clay Sequencer for email
    • 200 rows per table
  • StarterFrom $185/month
    • Phone number enrichment
    • Job change and signal tracking
    • Email campaign integrations
    • 50,000 rows per table
  • Growth$60/mo
    • CRM auto-sync and enrichment
    • HTTP API integrations
    • Webhook automation
    • Web intent signal tracking
    • Audience pushes to ads platforms
    • +1 more
  • EnterpriseContact sales
    • Unlimited Audiences across sources
    • Unlimited row bulk enrichment
    • Clay API access
    • Data warehouse syncs
    • SSO and RBAC permissions management
    • +2 more
as of verify ↗

Ocean.io

from $567/yrHybrid

Annual subscription from $567/year (9,000 credits), or $0.084/credit pay-as-you-go

  • Pay as you go$0.084/credit
    • Verified emails and phone numbers
    • API and platform access
    • Browser extension
    • Credits valid for 3 months
  • Annual subscription$567/year (9,000+ credits at $0.063/credit)
    • 9,000 credits per year minimum
    • Credits valid for 12 months
    • $0.063 per credit rate
    • Free data exports
    • AI-powered lookalike filtering
    • +8 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Clay✓
Ocean.io✓
Deployment
Cloud / SaaS
Clay✓
Ocean.io✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Salesforce
  • HubSpot

Clay

59 total - 57 not shared
  • Snowflake
  • BigQuery
  • Databricks
  • Postgres
  • Fivetran
  • Marketo
  • Pardot
  • ActiveCampaign
  • Google Sheets
  • Google Slides
  • Google Docs
  • Notion
  • LinkedIn
  • YouTube
  • Semrush
  • Similarweb
  • Reddit
  • Gong
  • Loom
  • Bitly
  • LeadIQ
  • Better Contact
  • ContactOut
  • Wiza
  • +33 more
Independently observed

Ocean.io

11 total - 9 not shared
  • Pipedrive
  • Clay
  • Zapier
  • Make
  • n8n
  • Attio
  • Zoho CRM
  • Custom webhook
  • MCP
Independently observed
Still deciding?

Clay or Ocean.io: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.