vioscaleAI
Marketing AttributionUnclaimed

Triple Whale

Real-time commerce intelligence with AI-powered automation for ecommerce operations

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Vendor
Triple Whale Inc.
Also known as
triple-whale

Available worldwide

What is Triple Whale?

An AI operating system for ecommerce that consolidates data from all sales and marketing channels, applies multi-touch attribution and marketing mix modeling for performance insights, and includes Moby—an AI assistant that generates actionable recommendations and automates routine business operations.

Independently observed

Triple Whale pricing

Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.

Pricing as of verify at live pricing ↗Independently observed
SubscriptionFree tier

GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration

Free

Free
Free

Free plan with no commitment

Foundation

GMV-based pricing; includes measurement and Moby AI
annual

Core measurement and AI capabilities including attribution and reporting

  • Multi-touch attribution powered by Triple Pixel
  • First-click and last-click attribution models
  • BI suite with custom dashboards
  • SQL editor
  • Customer segments
  • Post-purchase survey
  • Moby AI operator
  • Unlimited users
  • Multi-store integration

Automate

Foundation + automations and specialist agents
annual

Foundation capabilities plus proactive automation and specialist agents

  • All Foundation features
  • Automations for recurring tasks and triggers
  • Moby Specialists for specific domains
  • Expanded Moby usage allotment
  • Automated monitoring and alerts
  • Automated reporting

Enterprise

Contact sales
Contact sales
annual

Complete platform with advanced measurement, security controls, and multi-brand capabilities

  • All Automate features
  • Compass unified measurement
  • Marketing mix modeling
  • Incrementality testing
  • Multi-brand reporting
  • SOC 2 Type II compliance
  • Single sign-on (SSO)
  • Comprehensive audit logs
  • Custom security review

What Triple Whale does

The capabilities that matter for marketing attribution, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.

Capabilities
Multi touch attribution mta modeling
✓
Server side first party pixel tracking
✓
Post purchase survey zero party data
✓
Marketing mix modeling mmm
✓
B2B account level pipeline revenue attribution
✗
Daily ad spend cost ingestion API
✓
Meta google tiktok ads API sync
✓
Salesforce hubspot CRM revenue sync
✗
Shopify woocommerce ecommerce revenue sync
✓
SOC2 type ii
✓
ISO 27001
✗
Pricing model
Per store revenue tier
Independently observed

Platform & deployment

Independently observed
Platforms
  • Web
Deployment
  • Cloud / SaaS

Integrations (34)

Independently observed
ecommerce
  • Magento⇄
  • Salesforce Commerce Cloud⇄
advertising
  • TikTok Ads⇄
  • Microsoft Ads⇄
  • Pinterest Ads⇄
  • Amazon Ads⇄
  • Walmart Connected Ads⇄
  • ChatGPT Ads
marketplace
  • Amazon Sales←
  • Walmart Marketplace←
  • TikTok Shop←
analytics
  • Google Search Console←
  • Google Analytics←
subscriptions
  • Recharge←
  • Skio←
surveys
  • Kno←
data
  • Google Sheets→
data_warehouse
  • Google Cloud Storage→
customer_service
  • Gorgias←
  • Shopify
  • BigCommerce
  • WooCommerce
  • Stripe
  • Meta
  • Google Ads
  • TikTok
  • Slack
  • Klaviyo
  • Okendo
  • Taboola
  • Outbrain
  • Criteo
  • Yotpo
  • Amazon

Security & compliance

Independently observed
  • SOC 2 Type II · Type IIactive

Triple Whale FAQ

Common questions about Triple Whale, answered from independent, dated evidence.

What is Triple Whale?

An analytics and automation platform for e-commerce merchants that aggregates data from online stores, advertising platforms, and customer channels to measure marketing effectiveness and automate optimization actions across your business. It is indexed under Marketing Attribution.

Source: https://www.triplewhale.com/pricing

Is Triple Whale free?

Triple Whale offers a free tier, so you can start without paying. Paid plans are also available: Free, Foundation, Automate and Enterprise. Pricing changes often, so verify at source before relying on it.

Source: https://www.triplewhale.com/pricing

What platforms does Triple Whale support?

We have confirmed browser-based access to Triple Whale. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.

Source: https://www.triplewhale.com/pricing

Can Triple Whale be self-hosted?

We have only confirmed a cloud / SaaS deployment for Triple Whale, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.

Source: https://www.triplewhale.com/pricing

What does Triple Whale integrate with?

We have confirmed 30 integrations for Triple Whale, including Shopify, BigCommerce, WooCommerce, Stripe, Meta, Google Ads, TikTok and Slack, plus 22 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.

Source: https://www.triplewhale.com/pricing

What security certifications does Triple Whale have?

We have independently confirmed SOC 2 and GDPR for Triple Whale. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Triple Whale not holding them. Always confirm compliance directly before you rely on it.

Source: https://www.triplewhale.com/pricing

Triple Whale alternatives

Other marketing attribution we track, ranked by the same independent score.

All Triple Whale alternatives, ranked →

Compare Triple Whale

Side by side against other marketing attribution, attribute by attribute, with a source on every value.

Independent · unbought · dated

The vioscaleAI score: one lens on the evidence

Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Triple Whale, not the verdict.

Balanced composite 52 / 100
medium · 53%
Signal contributions to the composite score
SignalScoreWeightContributionEvidence
Capabilities920.054.5✓
Price level800.054.2✓
Security posture450.073.3✓
Pricing transparency250.082.1✓
Integrations420.041.7✓
Reliability00.070.0-

Computed . Re-weight it by intent, or see the full method.

All data & sourcesshow ↓

Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.

Content

AttributeValueEvidence
Faq6 itemsmediumsource · 2026-09-10 · 60%

Features

AttributeValueEvidence
CapabilitiesIso 27001: No · Soc2 type ii: Yes · Pricing model: per_store_revenue_tier · Marketing mix modeling mmm: Yes · Meta google tiktok ads api sync: Yes · Daily ad spend cost ingestion api: Yesmediumsource · 2026-10-12 · 60%

Integrations

AttributeValueEvidence
Count28mediumsource · 2026-09-09 · 60%

Market

AttributeValueEvidence
AvailabilityHqCountry: US · PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: …highsource · 2026-10-12 · 75%

Pricing

AttributeValueEvidence
Free tierYesmediumsource · 2026-10-12 · 60%
Modelfreemiummediumsource · 2026-10-12 · 60%
Price levellowmediumsource · 2026-10-12 · 60%
TransparentNomediumsource · 2026-10-12 · 60%

Security

AttributeValueEvidence
GdprYeshighsource · 2026-10-12 · 75%
Soc2Yesmediumsource · 2026-10-12 · 60%
CertificationsSOC 2 Type IImediumsource · 2026-10-12 · 60%
Trust centerhttps://www.triplewhale.com/pages/privacy-noticemediumsource · 2026-10-12 · 60%
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For the makers of Triple Whale

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