AppsFlyer
Mobile app marketing performance measurement and attribution system
- Also known as
- appsflyer
Available worldwide · Popular in: EU, US
What is AppsFlyer?
Measures and attributes marketing performance for mobile apps, processing data for thousands of customers with emphasis on privacy preservation and fraud prevention.
What AppsFlyer does
The capabilities that matter for marketing attribution, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Multi touch attribution mta modeling
- -
- Server side first party pixel tracking
- -
- Post purchase survey zero party data
- -
- Marketing mix modeling mmm
- -
- B2B account level pipeline revenue attribution
- -
- Daily ad spend cost ingestion API
- -
- Meta google tiktok ads API sync
- -
- Salesforce hubspot CRM revenue sync
- -
- Shopify woocommerce ecommerce revenue sync
- -
- SOC2 type ii
- ✓
- ISO 27001
- ✓
- Pricing model
- -
Platform & deployment
Independently observed- iOS
- Web
- Cloud / SaaS
Integrations (4)
Independently observed- Facebook•
- Google•
- Twitter•
- Snap•
Security & compliance
Independently observed- SOC 2 Type II · Type IIactive
- ISO27001active
- TRUSTeactive
AppsFlyer FAQ
Common questions about AppsFlyer, answered from independent, dated evidence.
What is AppsFlyer?
A platform designed to facilitate safe collaboration between companies and platforms using data clean rooms and privacy-preserving technologies, maintaining strong user experiences while protecting user privacy without requiring user-level data sharing. It is indexed under Marketing Attribution.
Source: https://www.appsflyer.com
What platforms does AppsFlyer support?
AppsFlyer supports the web and iOS. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://www.appsflyer.com
Can AppsFlyer be self-hosted?
We have only confirmed a cloud / SaaS deployment for AppsFlyer, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.appsflyer.com
What does AppsFlyer integrate with?
We have confirmed 4 integrations for AppsFlyer, including Facebook, Google, Twitter and Snap. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://www.appsflyer.com
What security certifications does AppsFlyer have?
We have independently confirmed SOC 2, ISO 27001 and GDPR for AppsFlyer. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as AppsFlyer not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.appsflyer.com
Where is AppsFlyer available?
AppsFlyer is available worldwide. Its primary markets are the EU and the United States.
Source: https://www.appsflyer.com
AppsFlyer alternatives
Other marketing attribution we track, ranked by the same independent score.
- AnyTrackServer-side conversion tracking for accurate ad performance and attributionlow · 36%
- Ruler AnalyticsConnect marketing activities across channels to measure their impact on revenue and sales outcomeslow · 37%
- Triple WhaleReal-time commerce intelligence with AI-powered automation for ecommerce operationsmedium · 53%
- DreamdataAI-powered B2B attribution platform that traces marketing impact to revenue outcomeslow · 20%
- Wicked Reportslow · 25%
- AttributionMarketing attribution platform that aligns campaign performance measurement with actual revenue and business outcomeslow · 26%
Compare AppsFlyer
Side by side against other marketing attribution, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for AppsFlyer, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 75 | 0.07 | 5.5 | ✓ |
| Capabilities | 46 | 0.05 | 2.2 | ✓ |
| Integrations | 20 | 0.04 | 0.8 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 63% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Iso 27001, Soc2 type ii | mediumsource · 2026-09-28 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 4 | mediumsource · 2026-09-05 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-09-28 · 75% |
Pricing
| Attribute | Value | Evidence |
|---|---|---|
| Model | commercial | mediumsource · 2026-08-17 · 60% |
Security
Is AppsFlyer the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank AppsFlyer against the rest of the marketing attribution we index, using the same dated evidence weighted your way.
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