AppsFlyer
A cloud-based mobile measurement and attribution platform that tracks app performance while prioritizing data privacy and fraud detection.
- Also known as
- appsflyer
Available worldwide · Popular in: EU, US
What is AppsFlyer?
AppsFlyer is a mobile measurement partner that processes over one trillion data points annually, providing app marketers with attribution tracking and analytics. The platform emphasizes independence, data ownership, and compliance with international privacy standards.
Platform & deployment
Independently observed- iOS
- Web
- Android
- Cloud / SaaS
AppsFlyer alternatives
Other marketing attribution we track, ranked by the same independent score.
- AnyTrackTrack conversions and attribute sales across advertising platforms in real-timelow · 26%
- Triple WhaleA unified analytics platform that consolidates ecommerce channel data and uses AI to optimize marketing decisions and operations.medium · 55%
- Wicked ReportsMarketing attribution software that identifies new customer sources using first-party data trackinglow · 26%
- AttributionMarketing attribution platform that aligns campaign performance measurement with actual revenue and business outcomeslow · 26%
- SegMetricsConnect your marketing activities to actual customer revenuelow · 25%
- DreamdataLinks B2B marketing activities to revenue outcomes using complete journey datalow · 12%
Compare AppsFlyer
Side by side against other marketing attribution, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for AppsFlyer, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 70 | 0.07 | 5.1 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
| Integrations | 0 | 0.04 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.