Attribution vs Triple Whale
No clear leader: Triple Whale (52.2) and Attribution (51.1) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for marketing attribution. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Attribution
Not documented yet.
Triple Whale
An AI operating system for ecommerce that consolidates data from all sales and marketing channels, applies multi-touch attribution and marketing mix modeling for performance insights, and includes Moby—an AI assistant that generates actionable recommendations and automates routine business operations.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Attribution
From $199/mo (Shopify) to $399/mo (Pro). 14-day free trial. Annual billing saves 16%.
- Pro$399/mo, billed monthly
- All 5 attribution models (first touch, last touch, linear, time decay, position-based)
- All digital ad channel connectors
- HubSpot CRM lifecycle and deal-stage sync
- Salesforce opportunity and closed-won mapping
- Twilio Segment CDP connector and profile sync
- +4 more
- Shopify$199/mo
- CustomContact sales
- Everything in Pro
- Multi-project and workspace support
- Data warehouse tooling (Snowflake, BigQuery, Databricks)
- Account-based attribution
- Custom lookback windows
- +3 more
Triple Whale
GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration
- FreeFree
- FoundationGMV-based pricing; includes measurement and Moby AI
- Multi-touch attribution powered by Triple Pixel
- First-click and last-click attribution models
- BI suite with custom dashboards
- SQL editor
- Customer segments
- +4 more
- AutomateFoundation + automations and specialist agents
- All Foundation features
- Automations for recurring tasks and triggers
- Moby Specialists for specific domains
- Expanded Moby usage allotment
- Automated monitoring and alerts
- +1 more
- EnterpriseContact sales
- All Automate features
- Compass unified measurement
- Marketing mix modeling
- Incrementality testing
- Multi-brand reporting
- +4 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Google Ads
- Meta
- TikTok
- Microsoft Ads
- Shopify
- Klaviyo
Attribution
- LinkedIn Ads
- Quora
- Salesforce
- HubSpot
- Pipedrive
- Twilio Segment
- RudderStack
- Marketo
- Heap
- WordPress
- Unbounce
- Recurly
- Zoho
- Snowflake
- BigQuery
- Databricks
Triple Whale
- BigCommerce
- WooCommerce
- Stripe
- Slack
- Okendo
- Taboola
- Outbrain
- Criteo
- Yotpo
- Amazon
- Magento
- Salesforce Commerce Cloud
- TikTok Ads
- Pinterest Ads
- Amazon Ads
- Walmart Connected Ads
- ChatGPT Ads
- Amazon Sales
- Walmart Marketplace
- TikTok Shop
- Google Search Console
- Google Analytics
- Recharge
- Skio
- +4 more
Attribution or Triple Whale: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.