# Triple Whale

> A unified analytics platform that consolidates ecommerce channel data and uses AI to optimize marketing decisions and operations.

- **Canonical URI:** https://www.vioscale.ai/software/triple-whale
- **Category:** Marketing Attribution
- **Homepage:** https://www.triplewhale.com
- **Also known as:** triple-whale
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-25T12:27:21.679Z

## Vioscale score

**67.2 / 100**, confidence 55% (medium). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 0.052 | 4.2 | ✓ |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 91.6 | 0.04877777777777778 | 4.5 | ✓ |
| integrations | 34.6 | 0.04066666666666666 | 1.4 | ✓ |
| security_posture | 45 | 0.073 | 3.3 | ✓ |
| pricing_transparency | 80 | 0.084 | 6.7 | ✓ |

## Pricing

_As of 2026-08-25, [verify at source](https://www.triplewhale.com/pricing). Independently observed._

Subscription · Free tier

> GMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Free | Free | ✓ | - |
| Foundation | GMV-based pricing; includes measurement and Moby AI | - | annual |
| Automate | Foundation + automations and specialist agents | - | annual |
| Enterprise | Contact sales | - | annual |

### Free

Free plan with no commitment

### Foundation

Core measurement and AI capabilities including attribution and reporting

- Multi-touch attribution powered by Triple Pixel
- First-click and last-click attribution models
- BI suite with custom dashboards
- SQL editor
- Customer segments
- Post-purchase survey
- Moby AI operator
- Unlimited users
- Multi-store integration

### Automate

Foundation capabilities plus proactive automation and specialist agents

- All Foundation features
- Automations for recurring tasks and triggers
- Moby Specialists for specific domains
- Expanded Moby usage allotment
- Automated monitoring and alerts
- Automated reporting

### Enterprise (Contact sales)

Complete platform with advanced measurement, security controls, and multi-brand capabilities

- All Automate features
- Compass unified measurement
- Marketing mix modeling
- Incrementality testing
- Multi-brand reporting
- SOC 2 Type II compliance
- Single sign-on (SSO)
- Comprehensive audit logs
- Custom security review

## About

Triple Whale integrates data from all sales and marketing channels into a single analytics hub, providing multi-touch attribution, real-time insights, and AI-powered automation to help ecommerce brands optimize spending and operational efficiency.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (15)

_Independently observed._

- Shopify
- BigCommerce
- WooCommerce
- Stripe
- Meta
- Google Ads
- TikTok
- Slack
- Klaviyo
- Okendo
- Taboola
- Outbrain
- Criteo
- Yotpo
- Amazon

## Capabilities

_The capabilities that matter for Marketing Attribution. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Multi touch attribution mta modeling | ✓ |
| Server side first party pixel tracking | ✓ |
| Post purchase survey zero party data | ✓ |
| Marketing mix modeling mmm | ✓ |
| B2B account level pipeline revenue attribution | ✗ |
| Daily ad spend cost ingestion API | ✓ |
| Meta google tiktok ads API sync | ✓ |
| Salesforce hubspot CRM revenue sync | ✗ |
| Shopify woocommerce ecommerce revenue sync | ✓ |
| SOC2 type ii | ✓ |
| ISO 27001 | ✗ |
| Pricing model | Per store revenue tier |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.model | freemium | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.price_level | low | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 60% (medium) |
| pricing.transparent | yes | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 60% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 15 | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 60% (medium) |

### market

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 75% (high) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.gdpr | yes | [link](https://www.triplewhale.com/pages/job-candidate-privacy-notice) | 2026-08-25 | 75% (high) |
| security.soc2 | yes | [link](https://www.triplewhale.com/pricing) | 2026-08-25 | 60% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/triple-whale). Independent, evidence-based software intelligence. Cite the canonical URI.*