Ruler Analytics vs Triple Whale
On the evidence we track, Triple Whale leads this comparison with a composite score of 65/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for marketing attribution. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Ruler Analytics
A unified platform that tracks customer touchpoints across marketing channels and attributes revenue impact using multi-touch attribution, marketing mix modeling, and first-party data integration.
Triple Whale
LeaderAn analytics and automation platform for e-commerce merchants that aggregates data from online stores, advertising platforms, and customer channels to measure marketing effectiveness and automate optimization actions across your business.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Ruler Analytics
From £269/mo (annual billing). 10% discount on annual deals. Agency partner rates available.
- Small£299/mo (monthly) or £269/mo (billed annually, 10% discount)
- Medium£499/mo (monthly) or £449/mo (billed annually, 10% discount)
- Large£999/mo (monthly) or £899/mo (billed annually, 10% discount)
- Advanced£1,499/mo (monthly) or £1,349/mo (billed annually, 10% discount)
Triple Whale
LeaderGMV-based tiered subscription (Foundation, Automate, Enterprise) with free tier; billed monthly or annually with 2-month discount on annual prepay; all paid plans include unlimited users and multi-store integration
- FreeFree
- FoundationGMV-based pricing; includes measurement and Moby AI
- Multi-touch attribution powered by Triple Pixel
- First-click and last-click attribution models
- BI suite with custom dashboards
- SQL editor
- Customer segments
- +4 more
- AutomateFoundation + automations and specialist agents
- All Foundation features
- Automations for recurring tasks and triggers
- Moby Specialists for specific domains
- Expanded Moby usage allotment
- Automated monitoring and alerts
- +1 more
- EnterpriseContact sales
- All Automate features
- Compass unified measurement
- Marketing mix modeling
- Incrementality testing
- Multi-brand reporting
- +4 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Shopify
- Woocommerce
- BigCommerce
- Stripe
- Google Ads
- TikTok Ads
- Microsoft Ads
- Pinterest Ads
- Google Analytics
- Outbrain
- Taboola
Ruler Analytics
- Salesforce
- Hubspot
- Pipedrive
- Dynamics 365
- Zoho
- Monday
- Recurly
- Chargebee
- Xero
- Facebook Ads
- LinkedIn Ads
- Twitter Ads
- Display & Video 360
- Intercom
- Drift
- Olark
- LiveChatInc
- StackAdapt
- Awin
- Snowflake
- Redshift
- BigQuery
- Tableau
- Looker Studio
- +13 more
Triple Whale
Leader- Meta
- TikTok
- Slack
- Klaviyo
- Okendo
- Criteo
- Yotpo
- Amazon
- Magento
- Salesforce Commerce Cloud
- Amazon Ads
- Walmart Connected Ads
- ChatGPT Ads
- Amazon Sales
- Walmart Marketplace
- TikTok Shop
- Google Search Console
- Recharge
- Skio
- Kno
- Google Sheets
- Google Cloud Storage
- Gorgias
Ruler Analytics or Triple Whale: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.