SpyFu
Competitive research and keyword analysis platform for SEO and paid advertising
- Also known as
- spyfu
What is SpyFu?
A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities.
SpyFu pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.
Basic
Entry-level SEO and PPC research
- data_exports
- 10k
- search_results
- 10k
- automated_reports
- 10
- weekly_tracked_keywords
- 5k
- live_site_tracking_projects
- 1
- 10k search results
- 10k data exports
- 1 live site tracking project
- 10+ years historical data
- RivalFlow (0 sites)
- ChatGPT integration (limited)
- 5k weekly keyword rankings
- 10 automated reports
- Google Ads templates
- GSC integration
- White labeled reporting
- API access
Pro + AI
Professional features with unlimited data and AI tools
- data_exports
- Unlimited
- search_results
- Unlimited
- automated_reports
- 100
- weekly_tracked_keywords
- 15k
- live_site_tracking_projects
- 10
- Unlimited search results and exports
- 10 live site tracking projects
- 10+ years historical data
- RivalFlow (1 site)
- ChatGPT integration (unlimited)
- 15k weekly keyword rankings
- 100 automated reports
- AI brand monitoring
- Paid keyword and ad copy generation
- Stream domain and URL ranking data
- Google Ads templates
- GSC integration
- White labeled reporting
- API access
Team/Agency
Enterprise solution with unlimited projects and 5 included user seats
- data_exports
- Unlimited
- search_results
- Unlimited
- automated_reports
- Unlimited
- weekly_tracked_keywords
- 50k
- live_site_tracking_projects
- Unlimited
- Unlimited search results and exports
- Unlimited live site tracking projects
- 10+ years historical data
- RivalFlow (5 sites)
- ChatGPT integration (unlimited)
- 50k weekly keyword rankings
- Unlimited automated reports
- AI brand monitoring
- Paid keyword and ad copy generation
- Weekly improvement ideas (Agency Flex use)
- Stream domain and URL ranking data
- 100 API credits included
- Google Ads templates
- GSC integration
- White labeled reporting
- API access
Add-ons
- Additional User Seats$15/seat/mo
What SpyFu does
The capabilities that matter for seo tools, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Pricing transparency
- Contact-sales
- Free tier / free tool
- -
- Pricing model
- -
- Backlink index
- ✓
- Keyword research database
- ✓
- Rank tracking
- ✓
- Technical site audit / crawler
- ✓
- Content optimisation (SERP-driven)
- ✓
- Competitor / SERP intelligence
- ✓
- Local / mobile SERP support
- -
- Countries / locales covered
- -
- Public API
- ✓
- Search Console / GA4 integration
- -
- Deployment
- Cloud
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (1)
Independently observed- ChatGPT
SpyFu FAQ
Common questions about SpyFu, answered from independent, dated evidence.
What is SpyFu?
A competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors. It is indexed under SEO Tools.
Source: https://www.spyfu.com
How much does SpyFu cost?
SpyFu is a paid product; published pricing starts at $29 per month. It is sold across 3 plans (Basic, Pro + AI and Team/Agency). There is no free tier. Prices are published openly on the vendor's own pricing page. Pricing changes often, so verify at source before relying on it.
Source: https://www.spyfu.com
What platforms does SpyFu support?
We have confirmed browser-based access to SpyFu. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://www.spyfu.com
Can SpyFu be self-hosted?
We have only confirmed a cloud / SaaS deployment for SpyFu, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://www.spyfu.com
SpyFu alternatives
Other seo tools we track, ranked by the same independent score.
- SistrixProfessional SEO platform for tracking rankings, auditing technical issues, and analyzing competitor performancemedium · 57%
- Moz ProSuite of SEO tools for improving search rankings, managing local listings, and tracking competitive performancemedium · 52%
- Ubersuggestmedium · 51%
- Google Search ConsoleMonitor and improve your website's visibility and performance in Google Search results.medium · 73%
- SerpstatUnified SEO platform combining keyword research, rank tracking, and competitive intelligencemedium · 51%
- SemrushSEO platform for tracking keyword rankings, analyzing competitors, and monitoring visibility across search and AI channelsmedium · 53%
Compare SpyFu
Side by side against other seo tools, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for SpyFu, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 75 | 0.08 | 6.3 | ✓ |
| Capabilities | 87 | 0.04 | 3.4 | ✓ |
| Price level | 50 | 0.05 | 2.6 | ✓ |
| Integrations | 9 | 0.05 | 0.4 | ✓ |
| Reliability | 0 | 0.06 | 0.0 | - |
| Security posture | 5 | 0.06 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 4 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Deployment: cloud · Public api: Yes · Site audit: Yes · Rank tracking: Yes · Backlink index: Yes · Competitor intel: Yes | mediumsource · 2026-09-21 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 1 | mediumsource · 2026-08-14 · 60% |
Pricing
Security
| Attribute | Value | Evidence |
|---|---|---|
| Disclosure policy | Yes | mediumsource · 2026-08-03 · 60% |
Is SpyFu the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank SpyFu against the rest of the seo tools we index, using the same dated evidence weighted your way.
Free to run, no account needed to start. How the evaluation works
Is this your product?
This profile was built from public sources without asking you. You can take the badge below and use it anywhere, and you can claim the profile to correct anything we got wrong. Both are free, and neither moves SpyFu up or down: nobody can buy rank here, including you.
Take the badge
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