SEO ToolsUnclaimed

SpyFu

Competitor Keyword Research Tools for Google Ads PPC & SEO

Also known as
spyfu

What is SpyFu?

SEO and PPC competitor intelligence platform offering keyword research, rank tracking, backlink analysis, and AI-powered insights integrated with ChatGPT.

Independently observed

SpyFu pricing

Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.

Pricing as of verify at live pricing ↗Independently observed
from $29/moSubscription

From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.

Basic

$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.
monthly · min 1 seats

Entry-level SEO and PPC research

data_exports
10k
search_results
10k
automated_reports
10
weekly_tracked_keywords
5k
live_site_tracking_projects
1
  • 10k search results
  • 10k data exports
  • 1 live site tracking project
  • 10+ years historical data
  • RivalFlow (0 sites)
  • ChatGPT integration (limited)
  • 5k weekly keyword rankings
  • 10 automated reports
  • Google Ads templates
  • GSC integration
  • White labeled reporting
  • API access

Pro + AI

$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.
monthly · min 1 seats

Professional features with unlimited data and AI tools

data_exports
Unlimited
search_results
Unlimited
automated_reports
100
weekly_tracked_keywords
15k
live_site_tracking_projects
10
  • Unlimited search results and exports
  • 10 live site tracking projects
  • 10+ years historical data
  • RivalFlow (1 site)
  • ChatGPT integration (unlimited)
  • 15k weekly keyword rankings
  • 100 automated reports
  • AI brand monitoring
  • Paid keyword and ad copy generation
  • Stream domain and URL ranking data
  • Google Ads templates
  • GSC integration
  • White labeled reporting
  • API access

Team/Agency

$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.
monthly · min 5 seats

Enterprise solution with unlimited projects and 5 included user seats

data_exports
Unlimited
search_results
Unlimited
automated_reports
Unlimited
weekly_tracked_keywords
50k
live_site_tracking_projects
Unlimited
  • Unlimited search results and exports
  • Unlimited live site tracking projects
  • 10+ years historical data
  • RivalFlow (5 sites)
  • ChatGPT integration (unlimited)
  • 50k weekly keyword rankings
  • Unlimited automated reports
  • AI brand monitoring
  • Paid keyword and ad copy generation
  • Weekly improvement ideas (Agency Flex use)
  • Stream domain and URL ranking data
  • 100 API credits included
  • Google Ads templates
  • GSC integration
  • White labeled reporting
  • API access

Add-ons

  • Additional User Seats$15/seat/mo

What SpyFu does

The capabilities that matter for seo tools, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.

Pricing
Pricing transparency
Transparent
Free tier / free tool
Pricing model
Flat
Data
Backlink index
Keyword research database
Capability
Rank tracking
Technical site audit / crawler
Content optimisation (SERP-driven)
Competitor / SERP intelligence
Coverage
Local / mobile SERP support
Countries / locales covered
-
Integration
Public API
Search Console / GA4 integration
Deployment
Deployment
Cloud
Independently observed

Platform & deployment

Independently observed
Platforms
  • Web
Deployment
  • Cloud / SaaS

Integrations (3)

Independently observed
  • ChatGPT
  • Google Search Console
  • Google Ads

SpyFu alternatives

Other seo tools we track, ranked by the same independent score.

Independent · unbought · dated

The Vioscale score: one lens on the evidence

Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for SpyFu, not the verdict.

Balanced composite 63 / 100
low · 40%
Signal contributions to the composite score
SignalScoreWeightContributionEvidence
Capabilities8732.002775.0
Pricing Transparency7516.001200.0
Price Level5010.00500.0
Integrations1718.00311.7
Reliability012.000.0-
Security Posture512.000.0-

Computed . Re-weight it by intent, or see the full method.

All data & sourcesshow ↓

Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.

Features

AttributeValueEvidence
Capabilities{"free_tier":false,"deployment":"cloud","public_api":true,"site_audit":false,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"local_mobile_serp":false,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"transparent"}mediumsource · 2026-08-03 · 60%

Integrations

AttributeValueEvidence
Count3mediumsource · 2026-08-03 · 60%

Pricing

AttributeValueEvidence
Free tierNomediumsource · 2026-08-03 · 60%
Modelcommercialmediumsource · 2026-08-03 · 60%
Price levelmidmediumsource · 2026-08-03 · 60%
Starting gbp29mediumsource · 2026-08-03 · 60%
TransparentYesmediumsource · 2026-08-03 · 60%

Security

AttributeValueEvidence
Disclosure policyYesmediumsource · 2026-08-03 · 60%