Semrush vs SpyFu
No clear leader: Semrush (57.5) and SpyFu (55.5) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Semrush
Comprehensive SEO and visibility platform that helps businesses understand competitor strategies, track keyword performance, audit technical issues, and monitor how their brand appears in search results and AI-generated answers.
SpyFu
A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Semrush
From $139.95/month. 7-day free trial.
- SEO Toolkit Pro$139.95/mo
- Keyword research
- Competitor analysis
- Rank tracking
- Technical site audit
- Backlink analysis
- SEO Toolkit Guru$249.95/mo
- Everything in Pro
- SEO Writing Assistant
- Topic Research
- Historical Data
- Multi-targeting in Position Tracking
- +1 more
- SEO Toolkit Business$499.95/mo
- Everything in Guru
- SEO Share of Voice tracking
- API Access
SpyFu
From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.
- Basic$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.
- 10k search results
- 10k data exports
- 1 live site tracking project
- 10+ years historical data
- RivalFlow (0 sites)
- +7 more
- Pro + AI$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.
- Unlimited search results and exports
- 10 live site tracking projects
- 10+ years historical data
- RivalFlow (1 site)
- ChatGPT integration (unlimited)
- +9 more
- Team/Agency$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.
- Unlimited search results and exports
- Unlimited live site tracking projects
- 10+ years historical data
- RivalFlow (5 sites)
- ChatGPT integration (unlimited)
- +11 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- ChatGPT
Semrush
- Google Ads
- Google Shopping
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- TikTok Organic
- CallRail
- HubSpot
- Mailchimp
- Matomo
- Google AI Overviews
- Gemini
- Perplexity
- Facebook Ads
- Google Analytics
- Google Search Console
- TikTok
- Looker Studio
- Lovable
- Claude
- Adobe
SpyFu
- ChatGPT
Semrush or SpyFu: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.