Semrush vs SpyFu
On the evidence we track, SpyFu leads this comparison with a composite score of 56/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Semrush
An all-in-one marketing platform that combines SEO, paid advertising campaign management, competitor research, content optimization, and AI visibility tracking to help brands increase their presence across organic search, AI answers, and digital advertising channels.
SpyFu
LeaderA competitor intelligence platform that reveals the keywords and ads competitors target for SEO and Google Ads, provides AI-driven content optimization recommendations, and tracks ranking performance against competitors.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Semrush
Semrush modules start from $99/month for Advertising Toolkit with 7-day free trial. Pricing varies by module; Enterprise pricing requires contacting sales.
- Advertising Toolkit Base$99/month
- Ads Launch Assistant - Create, launch, and manage Google and Meta ads
- Ads AI Agent - Personalized AI recommendations via chatbot
- Advertising Research - Analyze competitor paid search campaigns and ad strategies
- PLA Research - Monitor Google Shopping product listing ads and competitor performance
- 100 AI-generated Google ad copies per month
- +1 more
- Advertising Toolkit Pro$220/month
- All Base plan features
- AdClarity - Advanced competitor research for display, video, and social advertising
- Access to 30+ global markets for international ad intelligence
- Up to 50 monthly reports across display, video, or social channels
- Competitive views of up to 10 advertisers or publishers simultaneously
- +3 more
SpyFu
LeaderFrom $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.
- Basic$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.
- 10k search results
- 10k data exports
- 1 live site tracking project
- 10+ years historical data
- RivalFlow (0 sites)
- +7 more
- Pro + AI$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.
- Unlimited search results and exports
- 10 live site tracking projects
- 10+ years historical data
- RivalFlow (1 site)
- ChatGPT integration (unlimited)
- +9 more
- Team/Agency$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.
- Unlimited search results and exports
- Unlimited live site tracking projects
- 10+ years historical data
- RivalFlow (5 sites)
- ChatGPT integration (unlimited)
- +11 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- ChatGPT
Semrush
- Google Ads
- Google Shopping
- Meta Ads
- Microsoft Ads
- LinkedIn Ads
- TikTok Ads
- TikTok Organic
- CallRail
- HubSpot
- Mailchimp
- Matomo
- Google AI Overviews
- Gemini
- Perplexity
SpyFu
Leader- ChatGPT
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.