Semrush
The leading platform that unifies SEO authority and AI visibility
- Also known as
- semrush
What is Semrush?
Semrush helps you build and measure brand visibility across every digital channel, combining SEO tools, AI visibility tracking, and competitive intelligence.
Semrush pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $117.33/mo billed annually. Free tier and 7-day trial available.
SEO
For freelancers and small businesses looking to grow their online visibility with SEO
- websites
- 5
- keywords_tracked
- 500/day
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Starter
For small teams and agencies growing across organic search and AI
- websites
- 5
- ai_domains
- 1
- ai_prompts
- 50/day
- ai_reports
- 300/day
- keywords_tracked
- 500/day
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
For growing teams and agencies scaling SEO and AI visibility across multiple markets, locations, or websites
- websites
- 15
- ai_prompts
- 100/day
- keywords_tracked
- 1500/day
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
- 100 prompts to track daily
- Advanced AI Visibility tools
Advanced
For organizations and agencies scaling SEO and AI visibility with deeper insights, API access, and automation
- websites
- 40
- ai_prompts
- 200/day
- keywords_tracked
- 5000/day
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
- 200 prompts to track daily
- All Pro+ features
Add-ons
- Additional Users$45/mo
- Lead Generation$90/mo
- Base Report$10/mo
- Pro Report$20/mo
What Semrush does
The capabilities that matter for seo tools, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Pricing transparency
- Transparent
- Free tier / free tool
- ✓
- Pricing model
- Flat
- Backlink index
- ✓
- Keyword research database
- ✓
- Rank tracking
- ✓
- Technical site audit / crawler
- ✓
- Content optimisation (SERP-driven)
- ✓
- Competitor / SERP intelligence
- ✓
- Local / mobile SERP support
- ✓
- Countries / locales covered
- -
- Public API
- ✓
- Search Console / GA4 integration
- ✓
- Deployment
- Cloud
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (2)
Independently observed- Google Analytics
- Google Search Console
Semrush alternatives
Other seo tools we track, ranked by the same independent score.
- SistrixYour unfair advantage: better rankings, more visibility & effective content with SISTRIXlow · 35%
- Ubersuggestlow · 40%
- SE RankingGrow your visibility with AI SEOlow · 49%
- Moz ProYour all-in-one suite of SEO essentials.low · 40%
- Majesticlow · 40%
- SpyFuCompetitor Keyword Research Tools for Google Ads PPC & SEOlow · 40%
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Semrush, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 100 | 32.00 | 3200.0 | ✓ |
| Pricing Transparency | 100 | 16.00 | 1600.0 | ✓ |
| Integrations | 38 | 18.00 | 684.4 | ✓ |
| Price Level | 25 | 10.00 | 250.0 | ✓ |
| Reliability | 0 | 12.00 | 0.0 | - |
| Security Posture | 0 | 12.00 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"free_tier":true,"deployment":"cloud","public_api":true,"site_audit":true,"pricing_model":"flat","rank_tracking":true,"backlink_index":true,"competitor_intel":true,"keyword_research":true,"local_mobile_serp":true,"gsc_ga4_integration":true,"content_optimization":true,"pricing_transparency":"transparent"} | mediumsource · 2026-08-01 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 20 | mediumsource · 2026-08-01 · 60% |