Comparison

Moz Pro vs SpyFu

On the evidence we track, Moz Pro leads this comparison with a composite score of 71/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Moz Pro71
SpyFu56
Score
vioscaleAI score
Moz Pro71 / 100medium · 52%
SpyFu56 / 100low · 49%
Pricing
Free tier
Moz Pro✓
SpyFu✗
Model
Moz Profreemium
Price level
Moz Prolow
SpyFumid
Starting price
Moz Pro$20
SpyFu–
Transparent
Moz Pro✓
SpyFu✓
Integrations
Count
Moz Pro3
SpyFu1
Security
Disclosure policy
Moz Pro✓
SpyFu✓
Market
Content
Faq
Moz Pro6 items
SpyFu4 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
Moz ProTransparent
SpyFuContact-sales
Free tier / free tool
Moz Pro✓
SpyFu-
Pricing model
Moz ProFlat
SpyFu-
Data
Backlink index
Moz Pro✓
SpyFu✓
Keyword research database
Moz Pro✓
SpyFu✓
Capability
Rank tracking
Moz Pro✓
SpyFu✓
Technical site audit / crawler
Moz Pro✓
SpyFu✓
Content optimisation (SERP-driven)
Moz Pro✓
SpyFu✓
Competitor / SERP intelligence
Moz Pro✓
SpyFu✓
Coverage
Local / mobile SERP support
Moz Pro✓
SpyFu-
Countries / locales covered
Moz ProAll Google-supported languages globally
SpyFu-
Integration
Public API
Moz Pro✓
SpyFu✓
Search Console / GA4 integration
Moz Pro✗
SpyFu-
Deployment
Deployment
Moz ProCloud
SpyFuCloud

What each one is

The product in its own terms, so the numbers below have context.

Moz Pro

Leader

Provides keyword research, rank tracking, link research, technical SEO audits, and local search management capabilities. Helps businesses improve search visibility, track rankings, and manage online business listings.

Independently observed

SpyFu

A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Moz Pro

Leader
from $20/moHybridFree tier

From $20/month. Free tier available.

  • FreeFree
  • StarterFrom $20–$75/month depending on volume
  • GrowthFrom $125–$500/month depending on volume
  • AdvancedStarting at $2,000/month
  • EnterpriseContact sales
as of verify ↗

SpyFu

from $29/moSubscription

From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.

  • Basic$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.
    • 10k search results
    • 10k data exports
    • 1 live site tracking project
    • 10+ years historical data
    • RivalFlow (0 sites)
    • +7 more
  • Pro + AI$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.
    • Unlimited search results and exports
    • 10 live site tracking projects
    • 10+ years historical data
    • RivalFlow (1 site)
    • ChatGPT integration (unlimited)
    • +9 more
  • Team/Agency$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.
    • Unlimited search results and exports
    • Unlimited live site tracking projects
    • 10+ years historical data
    • RivalFlow (5 sites)
    • ChatGPT integration (unlimited)
    • +11 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Moz Pro✓
SpyFu✓
Deployment
Cloud / SaaS
Moz Pro✓
SpyFu✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Moz Pro

Leader
3 total
  • Google My Business
  • Google Business Profile
  • Google Data Studio
Independently observed

SpyFu

1 total
  • ChatGPT
Independently observed
Still deciding?

Moz Pro or SpyFu: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.