vioscaleAI
Comparison

Serpstat vs SpyFu

On the evidence we track, Serpstat leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Serpstat full profile →SpyFu full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
★Serpstat63
SpyFu56
Score
vioscaleAI score
Serpstat63 / 100medium · 51%
SpyFu56 / 100low · 49%
Pricing
Free tier
Serpstat✓
SpyFu✗
Model
Serpstatfreemium
SpyFucommercial
Price level
Serpstathigh
SpyFumid
Starting price
Serpstat$129
SpyFu–
Transparent
Serpstat✓
SpyFu✓
Integrations
Count
Serpstat6
SpyFu1
Security
Disclosure policy
Serpstat–
SpyFu✓
Gdpr
Serpstat✓
SpyFu–
Market
Availability
Content
Faq
Serpstat7 items
SpyFu4 items

Capabilities

Feature-by-feature on the axes that matter for seo tools. “-” means undocumented, not absent.

Pricing
Pricing transparency
SerpstatContact-sales
SpyFuContact-sales
Free tier / free tool
Serpstat✓
SpyFu-
Pricing model
SerpstatCredit-based
SpyFu-
Data
Backlink index
Serpstat✓
SpyFu✓
Keyword research database
Serpstat✓
SpyFu✓
Capability
Rank tracking
Serpstat✓
SpyFu✓
Technical site audit / crawler
Serpstat✓
SpyFu✓
Content optimisation (SERP-driven)
Serpstat✓
SpyFu✓
Competitor / SERP intelligence
Serpstat✓
SpyFu✓
Coverage
Local / mobile SERP support
Serpstat✓
SpyFu-
Countries / locales covered
Serpstat230 countries
SpyFu-
Integration
Public API
Serpstat✓
SpyFu✓
Search Console / GA4 integration
Serpstat✓
SpyFu-
Deployment
Deployment
SerpstatCloud
SpyFuCloud

What each one is

The product in its own terms, so the numbers below have context.

Serpstat

Leader

A comprehensive marketing tool that helps teams identify high-opportunity keywords, monitor search rankings across 230 countries on both mobile and desktop, audit technical site issues, and analyze competitor search performance in organic and paid channels.

Independently observed

SpyFu

A tool for researching competitor strategies and keywords in search engine marketing. Users can identify which keywords and ads competitors target, track their own keyword rankings, and analyze backlinks and content to discover ranking opportunities.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Serpstat

Leader
from $129/moSubscriptionFree tier7-day trial

From $129/month. Freemium tier (10 searches/day), 7-day paid trial. Credits carry to next billing period.

  • FreemiumFree
    • 10 searches per day for site, keyword, and backlink analysis
    • Limited tool access
  • Standard Paid Plans$129+/month with daily credit refresh and carryover
    • API access
    • Rank tracking
    • Keyword research
    • Site audit
    • AI content tools
    • +1 more
  • API PlanContact sales
    • Enhanced API request speeds
    • Increased request limits
    • Custom features
as of verify ↗

SpyFu

from $29/moSubscription

From $29/month (Basic, annual). 25% discount for annual billing. 30-day money-back guarantee.

  • Basic$29/month (annual) or $39/month (monthly). Save $120/year with annual billing.
    • 10k search results
    • 10k data exports
    • 1 live site tracking project
    • 10+ years historical data
    • RivalFlow (0 sites)
    • +7 more
  • Pro + AI$89/month (annual) or $59 first month then $119/month (monthly). Save $360/year with annual billing.
    • Unlimited search results and exports
    • 10 live site tracking projects
    • 10+ years historical data
    • RivalFlow (1 site)
    • ChatGPT integration (unlimited)
    • +9 more
  • Team/Agency$187/month (annual) or $249/month (monthly). 5 users included; save $744/year with annual billing.
    • Unlimited search results and exports
    • Unlimited live site tracking projects
    • 10+ years historical data
    • RivalFlow (5 sites)
    • ChatGPT integration (unlimited)
    • +11 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Serpstat✓
SpyFu✓
CLI
Serpstat✓
SpyFu✗
Deployment
Cloud / SaaS
Serpstat✓
SpyFu✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Serpstat

Leader
6 total
  • Google Analytics
  • Google Search Console
  • OWOX
  • Serpstat Browser Extension
  • Serpstat MCP
  • LLM Brand Monitor
Independently observed

SpyFu

1 total
  • ChatGPT
Independently observed
Still deciding?

Serpstat or SpyFu: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.