# Mixpanel - **Canonical URI:** https://www.vioscale.ai/software/mixpanel - **Category:** Product Analytics Software - **Vendor:** Mixpanel, Inc. - **Homepage:** https://mixpanel.com - **Also known as:** mix-panel - **Profile claimed by vendor:** no - **Last updated:** 2026-08-05T13:33:18.673Z ## Vioscale score **80.5 / 100**, confidence 64% (medium). Composite of weighted, independently-sourced signals (no user reviews, no vendor payment). | Signal | Score | Weight | Contribution | Evidence present | |---|--:|--:|--:|:--:| | price_level | 100 | 0.058 | 5.8 | ✓ | | reliability | 50 | 0.07 | 3.5 | ✓ | | capabilities | 96 | 0.187 | 18 | ✓ | | integrations | 42.1 | 0.105 | 4.4 | ✓ | | security_posture | 85 | 0.07 | 6 | ✓ | | pricing_transparency | 100 | 0.094 | 9.4 | ✓ | ## Pricing _As of 2026-08-05, [verify at source](https://mixpanel.com). Independently observed._ from $0/mo · Hybrid · Free tier · 14-day trial > Free tier up to 1M events/month. Growth from $0.28 per 1K events after free tier. Enterprise and Startup plans available. | Plan | Price | Free | Commitment | |---|---|:--:|---| | Free | Free | ✓ | - | | Growth | $0.28 per 1K events after 1M free monthly | - | - | | Enterprise | Contact sales | - | - | | Startup | Free first year for qualified startups | - | - | ### Free No credit card required **Included limits:** events: 1M/month, saved_reports: 5, session_replays: 10K/month - Up to 1M monthly events - 5 saved reports - 10K monthly session replays - Insights, funnels, retention & flows reports - 5 monitoring & alerts per project ### Growth Usage-based pricing with included free tier **Included limits:** events: 1M free, then $0.28 per 1K events, session_replays: 20K/month (customizable up to 500K) - 1M free monthly events - Unlimited saved reports - 20K free monthly session replays (customizable) - Cohorts - Cart analysis - Custom events - Campaign reporting - Multi-touch attribution - Formulas & saved metrics - Impact & statistical significance (add-on) - Anomaly detection (add-on) - Feature Flags (add-on) - Data warehouse connectors - Data pipelines (add-on) ### Enterprise (Contact sales) Unlimited events with advanced governance and 24/7 support **Included limits:** events: Unlimited, session_replays: 20K/month (customizable) - Unlimited monthly events - Advanced analytics - Comprehensive data governance - 24/7 premium support - SAML-based SSO & SCIM - Audit logs - Sensitive data classification & protection - HIPAA compliance tools - Customizable data retention - Dedicated account manager - Professional services ### Startup First year free for eligible early-stage companies **Included limits:** eligibility: Founded <5 years ago, ≤$8M total funding - First year free - Growth plan features ## About Mixpanel is a product intelligence platform helping teams make data-driven decisions through product analytics, experimentation, and session replay insights. _Independently observed._ ## Platform & deployment - **Platforms:** Web - **Deployment:** Cloud / SaaS ## Integrations (28) _Independently observed._ - Eppo - Fivetran - Conduit - Tenjin - BEEM - Marketo - Mailchimp - Segment - Google Analytics - Heap - Salesforce - Zendesk - Intercom - Asana - Trello - Jira - Xero - QuickBooks - Shopify - WooCommerce - Amazon - Freshbooks - Amplitude - Pendo - PostHog - Fullstory - Adobe Analytics - Statsig ## Capabilities _The capabilities that matter for Product Analytics Software. "-" = undocumented, not absent._ | Capability | Supported | |---|:--:| | **Core** | | | Analytics scope | Product analytics | | **Capture** | | | Autocapture (no-code event capture) | - | | **Analyses** | | | Funnels | ✓ | | Retention / cohort analysis | ✓ | | Paths / user journeys | ✓ | | **Experimentation** | | | A/B testing & experimentation | ✓ | | Feature flags built-in | ✓ | | **Analyses** | | | Session replay | ✓ | | **Data** | | | Warehouse-native / BYODB | ✓ | | **Deployment** | | | Self-hostable / OSS core | - | | **Pricing** | | | Free tier | ✓ | | **Compliance** | | | EU data residency option | ✓ | | **SDKs** | | | Server-side + mobile SDK coverage | - | ## FAQ ### What is Mixpanel and what does it do? Mixpanel is a product intelligence platform designed to help teams understand user behavior and make data-driven decisions. It combines product analytics, session replay, A/B testing, and behavioral cohorts into a single integrated platform, serving product managers, engineers, data analysts, and marketing teams. _Source: [https://mixpanel.com/](https://mixpanel.com/)._ ### What is Mixpanel's pricing model? Mixpanel uses event-based pricing where customers pay based on monthly event volume. The Free tier caps at 1M events monthly, the Growth tier charges per 1K events after an initial free allocation with volume discounts available, and the Enterprise tier offers unlimited events with custom pricing. _Source: [https://mixpanel.com/pricing/](https://mixpanel.com/pricing/)._ ### Does Mixpanel offer a free plan? Yes, Mixpanel offers a free plan that includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays with no credit card required. Additionally, a startup program provides the first year free for qualifying early-stage companies (founded within 5 years with under $8M in funding). _Source: [https://mixpanel.com/pricing/](https://mixpanel.com/pricing/)._ ### What are Mixpanel's core analytics features? Mixpanel's core capabilities include funnel analysis to track conversion paths, event tracking to monitor user interactions, real-time reporting for immediate insights, session replay for visual product behavior recording, metric hierarchies for organized analysis, and cohort creation for customer segmentation. The platform also includes A/B testing and multi-touch attribution reporting. _Source: [https://mixpanel.com/](https://mixpanel.com/)._ ### Who should use Mixpanel? Mixpanel is designed for organizations across multiple team roles including product managers, engineers, data analysts, and marketers. It serves companies of various sizes from startups to enterprises across industries such as SaaS, ecommerce, healthcare, media, finance, and AI-focused businesses. _Source: [https://mixpanel.com/](https://mixpanel.com/)._ ### How many integrations does Mixpanel support? Mixpanel integrates with over 100 external tools and services, enabling connection with existing marketing platforms and analytics tools within an organization's broader technology stack. _Source: [https://mixpanel.com/features/](https://mixpanel.com/features/)._ ### What is Mixpanel's approach to AI and machine learning? Mixpanel offers AI-powered capabilities including automated insights that monitor products continuously and surface findings proactively, plus integrations with AI assistants via Mixpanel MCP that connects with Claude, ChatGPT, and Cursor. The platform also includes AI data governance features for ensuring accuracy and reliability of insights. _Source: [https://mixpanel.com/](https://mixpanel.com/)._ ### Is Mixpanel cloud-hosted or self-hosted? Mixpanel is a cloud-hosted SaaS platform accessed via web browser. There is no traditional self-hosted or on-premises deployment option, making it a fully managed cloud solution for teams of any scale. _Source: [https://mixpanel.com/](https://mixpanel.com/)._ ## Facts Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule. ### security | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | security.soc2 | yes | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | | security.iso27001 | yes | [link](https://mixpanel.com/legal/mixpanel-security-overview/) | 2026-07-30 | 80% (high) | | security.gdpr | yes | [link](https://mixpanel.com/privacy) | 2026-08-05 | 75% (high) | | security.hipaa | yes | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | | security.disclosure_policy | yes | [link](https://mixpanel.com/.well-known/security.txt) | 2026-08-05 | 60% (medium) | ### pricing | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | pricing.model | freemium | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | | pricing.free_tier | yes | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | | pricing.transparent | yes | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | | pricing.starting_gbp | 0 | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | | pricing.price_level | free | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | ### reliability | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | reliability.status_page | yes | [link](https://status.mixpanel.com) | 2026-08-05 | 60% (medium) | ### release | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | release.cadence_days | 30 | [link](https://mixpanel.com/changelog/) | 2026-07-30 | 65% (medium) | ### content | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | content.faq | `[{"answer":"Mixpanel is a product intelligence platform designed to help teams understand user behavior and make data-driven decisions. It combines product analytics, session replay, A/B testing, and behavioral cohorts into a single integrated platform, serving product managers, engineers, data analysts, and marketing teams.","source":"https://mixpanel.com/","question":"What is Mixpanel and what does it do?","confidence":0.95},{"answer":"Mixpanel uses event-based pricing where customers pay based on monthly event volume. The Free tier caps at 1M events monthly, the Growth tier charges per 1K events after an initial free allocation with volume discounts available, and the Enterprise tier offers unlimited events with custom pricing.","source":"https://mixpanel.com/pricing/","question":"What is Mixpanel's pricing model?","confidence":0.93},{"answer":"Yes, Mixpanel offers a free plan that includes up to 1M monthly events, 5 saved reports, and 10K monthly session replays with no credit card required. Additionally, a startup program provides the first year free for qualifying early-stage companies (founded within 5 years with under $8M in funding).","source":"https://mixpanel.com/pricing/","question":"Does Mixpanel offer a free plan?","confidence":0.93},{"answer":"Mixpanel's core capabilities include funnel analysis to track conversion paths, event tracking to monitor user interactions, real-time reporting for immediate insights, session replay for visual product behavior recording, metric hierarchies for organized analysis, and cohort creation for customer segmentation. The platform also includes A/B testing and multi-touch attribution reporting.","source":"https://mixpanel.com/","question":"What are Mixpanel's core analytics features?","confidence":0.92},{"answer":"Mixpanel is designed for organizations across multiple team roles including product managers, engineers, data analysts, and marketers. It serves companies of various sizes from startups to enterprises across industries such as SaaS, ecommerce, healthcare, media, finance, and AI-focused businesses.","source":"https://mixpanel.com/","question":"Who should use Mixpanel?","confidence":0.93},{"answer":"Mixpanel integrates with over 100 external tools and services, enabling connection with existing marketing platforms and analytics tools within an organization's broader technology stack.","source":"https://mixpanel.com/features/","question":"How many integrations does Mixpanel support?","confidence":0.9},{"answer":"Mixpanel offers AI-powered capabilities including automated insights that monitor products continuously and surface findings proactively, plus integrations with AI assistants via Mixpanel MCP that connects with Claude, ChatGPT, and Cursor. The platform also includes AI data governance features for ensuring accuracy and reliability of insights.","source":"https://mixpanel.com/","question":"What is Mixpanel's approach to AI and machine learning?","confidence":0.88},{"answer":"Mixpanel is a cloud-hosted SaaS platform accessed via web browser. There is no traditional self-hosted or on-premises deployment option, making it a fully managed cloud solution for teams of any scale.","source":"https://mixpanel.com/","question":"Is Mixpanel cloud-hosted or self-hosted?","confidence":0.85}]` | [link](https://mixpanel.com/) | 2026-07-30 | 91% (high) | ### market | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | market.availability | `{"primaryMarkets":[],"availabilityScope":"global","availableCountries":[],"notAvailableCountries":[]}` | [link](https://mixpanel.com) | 2026-08-05 | 75% (high) | ### integrations | Attribute | Value | Source | Retrieved | Confidence | |---|---|---|---|---| | integrations.count | 28 | [link](https://mixpanel.com) | 2026-08-05 | 60% (medium) | --- *Source: Vioscale (https://www.vioscale.ai/software/mixpanel). Independent, evidence-based software intelligence. Cite the canonical URI.*