Metricool

A unified social media management platform for planning, publishing, and analyzing content across multiple networks with team collaboration.

Also known as
metricool

What is Metricool?

Social media management tool that consolidates content planning, scheduling, publishing, and ad campaign management across Facebook, Google, and TikTok in a single dashboard, with built-in analytics, team approval workflows, and AI-powered content assistance.

Independently observed

Metricool pricing

Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.

Pricing as of verify at live pricing ↗Independently observed
freemiumFree tier

Free forever plan available. Paid plans available (Starter, Advanced).

Free

Free
Free

Connect 1 brand with 1 profile per social network. Plan, publish, and manage messages.

  • 1 brand / 1 profile per network
  • Content calendar
  • Auto-publish across networks
  • Message management
  • Link in bio creation

Starter

Contact sales
Contact sales

Advanced

Contact sales
Contact sales

Supports multiple brands and includes Looker Studio Connector for combined reporting.

  • Multiple brands
  • Looker Studio Connector

Add-ons

  • Zapier integration

What Metricool does

The capabilities that matter for social media management software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.

Pricing
Pricing transparency
Contact-sales
Free tier
✓
Pricing unit
-
Coverage
Networks supported
Meta, Pinterest, LinkedIn, X, Google
TikTok / YouTube support
✓
Publishing
Post scheduling / queue
✓
Content calendar
✓
Engagement
Unified inbox / engagement
✓
Social listening / monitoring
-
Analytics
Analytics & reporting
Advanced
Agency
Approval workflows / client workspaces
✓
AI
AI content generation
✓
Extras
Link-in-bio / bundled extras
✓
Platform
Mobile app
-
Independently observed

Platform & deployment

Independently observed
Platforms
  • Web
Deployment
  • Cloud / SaaS

Integrations (14)

Independently observed
ads
  • Google Ads•
  • Facebook Ads•
social
  • Facebook⇄•
  • Meta
  • Pinterest
  • LinkedIn
  • X
  • Google
  • Looker Studio
  • TikTok•
  • Instagram•
  • YouTube•
  • Google Business Profile•
  • Zapier→

Metricool FAQ

Common questions about Metricool, answered from independent, dated evidence.

What is Metricool?

Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. It is indexed under Social Media Management Software.

Source: https://metricool.com

Is Metricool free?

Metricool offers a free tier, so you can start without paying. Paid plans are also available: Free, Starter and Advanced. Pricing changes often, so verify at source before relying on it.

Source: https://metricool.com

What platforms does Metricool support?

We have confirmed browser-based access to Metricool. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.

Source: https://metricool.com

Can Metricool be self-hosted?

We have only confirmed a cloud / SaaS deployment for Metricool, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.

Source: https://metricool.com

What does Metricool integrate with?

We have confirmed 11 integrations for Metricool, including Meta, Pinterest, LinkedIn, X, Google, Looker Studio, Facebook Ads and TikTok, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.

Source: https://metricool.com

Metricool alternatives

Other social media management software we track, ranked by the same independent score.

All Metricool alternatives, ranked →

Compare Metricool

Side by side against other social media management software, attribute by attribute, with a source on every value.

Independent · unbought · dated

The vioscaleAI score: one lens on the evidence

Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Metricool, not the verdict.

Balanced composite 53 / 100
medium · 63%
Signal contributions to the composite score
SignalScoreWeightContributionEvidence
Price level800.108.4✓
Capabilities920.044.0✓
Reliability500.063.2✓
Pricing transparency250.092.4✓
Integrations220.051.1✓
Security posture00.040.0-

Computed . Re-weight it by intent, or see the full method.

All data & sourcesshow ↓

Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.

Content

AttributeValueEvidence
Faq5 itemsmediumsource · 2026-09-10 · 60%

Features

AttributeValueEvidence
CapabilitiesAnalytics: advanced · Free tier: Yes · Ai content: Yes · Scheduling: Yes · Link in bio: Yes · Unified inbox: Yesmediumsource · 2026-09-22 · 60%

Integrations

AttributeValueEvidence
Count5mediumsource · 2026-09-22 · 60%

Pricing

AttributeValueEvidence
Free tierYesmediumsource · 2026-09-22 · 60%
Modelfreemiummediumsource · 2026-09-22 · 60%
Price levellowmediumsource · 2026-09-22 · 60%
TransparentNomediumsource · 2026-09-22 · 60%

Reliability

AttributeValueEvidence
Status pageYesmediumsource · 2026-08-03 · 60%
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