vioscale
Social Media Management SoftwareUnclaimed

Metricool

Everything flows better when your content, data, and team are all in the same tab

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Also known as
metricool

What is Metricool?

Social media management platform for planning, scheduling, analyzing, and collaborating on content across multiple networks and brands.

Independently observed

Metricool pricing

Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.

Pricing as of verify at live pricing ↗Independently observed
from $20/moSubscriptionFree tier

Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.

Free

Free
Free
min 1 seats
brands
1
competitors
5
posts_per_month
20
analytics_history
30 days
  • Manage 1 brand
  • Manage all social networks except LinkedIn and Twitter
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • 30 days of analytics history
  • AI social media assistant
  • Metricool MCP

Starter

$20/month for up to 5 brands; $36/month for up to 10 brands
min 10 seats
posts
unlimited
brands
10
competitors
100
  • Manage up to 10 brands
  • Unlimited content publishing
  • Analyze up to 100 competitors
  • X add-on access
  • Advanced Analytics add-on access
  • LinkedIn connection
  • Limited Campaign Dashboards and Metricool Studio access
  • PDF and PPT reports
  • Multiple link-in-bio
  • Unlimited analytics history
  • Google Drive and Canva integration

Advanced

$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands
min 50 seats
brands
50
  • Manage up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Complete Twitter/X analytics
  • Customizable report templates
  • Looker Studio connector
  • Metricool API access
  • Everything in Free and Starter plans

Custom

Contact sales
Contact sales
  • Custom number of brands
  • White label
  • Dedicated account manager
  • Custom AI assistant credits

What Metricool does

The capabilities that matter for social media management software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.

Pricing
Pricing transparency
Transparent
Free tier
✓
Pricing unit
Per-seat + per-account
Coverage
Networks supported
Instagram, TikTok, YouTube, Twitter/X, LinkedIn, Facebook, Pinterest, Threads, B
TikTok / YouTube support
✓
Publishing
Post scheduling / queue
✓
Content calendar
✓
Engagement
Unified inbox / engagement
✓
Social listening / monitoring
Yes
Analytics
Analytics & reporting
Advanced
Agency
Approval workflows / client workspaces
✓
AI
AI content generation
✓
Extras
Link-in-bio / bundled extras
✓
Platform
Mobile app
-
Independently observed

Platform & deployment

Independently observed
Platforms
  • Web
Deployment
  • Cloud / SaaS

Integrations (5)

Independently observed
  • Google Drive
  • Canva
  • Zapier
  • Make
  • Looker Studio

Metricool alternatives

Other social media management software we track, ranked by the same independent score.

Independent · unbought · dated

The Vioscale score: one lens on the evidence

Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Metricool, not the verdict.

Balanced composite 67 / 100
medium · 52%
Signal contributions to the composite score
SignalScoreWeightContributionEvidence
Capabilities9226.002382.4✓
Pricing Transparency10018.001800.0✓
Price Level5020.001000.0✓
Reliability5012.00600.0✓
Integrations2216.00358.1✓
Security Posture08.000.0-

Computed . Re-weight it by intent, or see the full method.

All data & sourcesshow ↓

Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.

Features

AttributeValueEvidence
Capabilities{"analytics":"advanced","free_tier":true,"ai_content":true,"scheduling":true,"link_in_bio":true,"pricing_unit":"per_seat_account","unified_inbox":true,"tiktok_youtube":true,"content_calendar":true,"social_listening":"yes","approval_workflows":true,"networks_supported":"Instagram, TikTok, YouTube, Twitter/X, LinkedIn, Facebook, Pinterest, Threads, B","pricing_transparency":"transparent"}mediumsource · 2026-08-03 · 60%

Integrations

AttributeValueEvidence
Count5mediumsource · 2026-08-03 · 60%

Pricing

AttributeValueEvidence
Free tierYeslowsource · 2026-08-03 · 48%
Modelfreemiummediumsource · 2026-08-03 · 60%
Price levelmidmediumsource · 2026-08-03 · 60%
Starting gbp20mediumsource · 2026-08-03 · 60%
TransparentYesmediumsource · 2026-08-03 · 60%

Reliability

AttributeValueEvidence
Status pageYesmediumsource · 2026-08-03 · 60%