Metricool
A unified social media management platform for planning, publishing, and analyzing content across multiple networks with team collaboration.
- Also known as
- metricool
What is Metricool?
Social media management tool that consolidates content planning, scheduling, publishing, and ad campaign management across Facebook, Google, and TikTok in a single dashboard, with built-in analytics, team approval workflows, and AI-powered content assistance.
Metricool pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free forever plan available. Paid plans available (Starter, Advanced).
Free
FreeConnect 1 brand with 1 profile per social network. Plan, publish, and manage messages.
- 1 brand / 1 profile per network
- Content calendar
- Auto-publish across networks
- Message management
- Link in bio creation
Starter
Contact salesAdvanced
Contact salesSupports multiple brands and includes Looker Studio Connector for combined reporting.
- Multiple brands
- Looker Studio Connector
Add-ons
- Zapier integration
What Metricool does
The capabilities that matter for social media management software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Pricing transparency
- Contact-sales
- Free tier
- ✓
- Pricing unit
- -
- Networks supported
- Meta, Pinterest, LinkedIn, X, Google
- TikTok / YouTube support
- ✓
- Post scheduling / queue
- ✓
- Content calendar
- ✓
- Unified inbox / engagement
- ✓
- Social listening / monitoring
- -
- Analytics & reporting
- Advanced
- Approval workflows / client workspaces
- ✓
- AI content generation
- ✓
- Link-in-bio / bundled extras
- ✓
- Mobile app
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (14)
Independently observed- Google Ads•
- Facebook Ads•
- Facebook⇄•
- Meta
- X
- Looker Studio
- TikTok•
- Instagram•
- YouTube•
- Google Business Profile•
- Zapier→
Metricool FAQ
Common questions about Metricool, answered from independent, dated evidence.
What is Metricool?
Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. It is indexed under Social Media Management Software.
Source: https://metricool.com
Is Metricool free?
Metricool offers a free tier, so you can start without paying. Paid plans are also available: Free, Starter and Advanced. Pricing changes often, so verify at source before relying on it.
Source: https://metricool.com
What platforms does Metricool support?
We have confirmed browser-based access to Metricool. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://metricool.com
Can Metricool be self-hosted?
We have only confirmed a cloud / SaaS deployment for Metricool, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://metricool.com
What does Metricool integrate with?
We have confirmed 11 integrations for Metricool, including Meta, Pinterest, LinkedIn, X, Google, Looker Studio, Facebook Ads and TikTok, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://metricool.com
Metricool alternatives
Other social media management software we track, ranked by the same independent score.
- BufferSocial media management workspace for scheduling, publishing, and analyzing content across multiple platformsmedium · 63%
- PlanolyA unified social media management platform for planning, scheduling, and organizing content across multiple channelslow · 48%
- PublerManage and schedule social media posts across multiple platforms from one unified dashboardmedium · 74%
- Agorapulsemedium · 70%
- LoomlyA social media management platform that lets marketing teams schedule content and monitor performance across multiple channels from one dashboardmedium · 72%
- SprinklrUnified customer experience platform powered by AI for managing interactions across multiple channelslow · 25%
Compare Metricool
Side by side against other social media management software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Metricool, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Price level | 80 | 0.10 | 8.4 | ✓ |
| Capabilities | 92 | 0.04 | 4.0 | ✓ |
| Reliability | 50 | 0.06 | 3.2 | ✓ |
| Pricing transparency | 25 | 0.09 | 2.4 | ✓ |
| Integrations | 22 | 0.05 | 1.1 | ✓ |
| Security posture | 0 | 0.04 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 5 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Analytics: advanced · Free tier: Yes · Ai content: Yes · Scheduling: Yes · Link in bio: Yes · Unified inbox: Yes | mediumsource · 2026-09-22 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 5 | mediumsource · 2026-09-22 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-03 · 60% |
Is Metricool the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Metricool against the rest of the social media management software we index, using the same dated evidence weighted your way.
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