Metricool
A unified social media management platform for planning, scheduling, and publishing content across multiple networks
- Also known as
- metricool
What is Metricool?
Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences.
Metricool pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free plan available indefinitely
Free
FreeOne brand with one profile per network, basic content planning and publishing capabilities
- 1 brand
- 1 profile per network
- content planning
- content publishing
- message management
Starter
Expanded capabilities beyond free tier
Advanced
Includes Starter features plus additional capacity for managing multiple brands and workflow optimization
- Looker Studio Connector
- multiple brands support
Add-ons
- Zapier
What Metricool does
The capabilities that matter for social media management software, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Pricing transparency
- Contact-sales
- Free tier
- ✓
- Pricing unit
- -
- Networks supported
- Meta, Pinterest, LinkedIn, X, Google
- TikTok / YouTube support
- ✓
- Post scheduling / queue
- ✓
- Content calendar
- ✓
- Unified inbox / engagement
- ✓
- Social listening / monitoring
- -
- Analytics & reporting
- Advanced
- Approval workflows / client workspaces
- ✓
- AI content generation
- ✓
- Link-in-bio / bundled extras
- ✓
- Mobile app
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (13)
Independently observed- Google Ads•
- Facebook Ads•
- Meta
- X
- Looker Studio
- TikTok•
- Instagram•
- YouTube•
- Google Business Profile•
- Zapier→
Metricool FAQ
Common questions about Metricool, answered from independent, dated evidence.
What is Metricool?
Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences. It is indexed under Social Media Management Software.
Source: https://metricool.com
Is Metricool free?
Metricool offers a free tier, so you can start without paying. Paid plans are also available: Free, Starter and Advanced. Pricing changes often, so verify at source before relying on it.
Source: https://metricool.com
What platforms does Metricool support?
We have confirmed browser-based access to Metricool. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Source: https://metricool.com
Can Metricool be self-hosted?
We have only confirmed a cloud / SaaS deployment for Metricool, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
Source: https://metricool.com
What does Metricool integrate with?
We have confirmed 11 integrations for Metricool, including Meta, Pinterest, LinkedIn, X, Google, Looker Studio, Facebook Ads and TikTok, plus 3 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
Source: https://metricool.com
Metricool alternatives
Other social media management software we track, ranked by the same independent score.
- BufferA social media management platform for scheduling, publishing, and coordinating content across multiple networksmedium · 64%
- PlanolySchedule and manage social media content across multiple platforms from a unified dashboardlow · 49%
- PublerA unified platform for scheduling, publishing, and analyzing social media content across multiple networkshigh · 75%
- AgorapulseA unified social media management platform for scheduling content, managing team collaboration, and measuring campaign impact across multiple networks.medium · 73%
- SocialPilotUnified platform for automating and scaling social media management across multiple accounts and networksmedium · 57%
- LoomlySocial media management platform that helps teams schedule, publish, and analyze content across multiple social networks from one dashboardhigh · 75%
Compare Metricool
Side by side against other social media management software, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Metricool, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Price level | 80 | 0.10 | 8.4 | ✓ |
| Capabilities | 92 | 0.04 | 4.0 | ✓ |
| Reliability | 50 | 0.06 | 3.2 | ✓ |
| Pricing transparency | 25 | 0.09 | 2.4 | ✓ |
| Integrations | 27 | 0.05 | 1.3 | ✓ |
| Security posture | 0 | 0.04 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 5 items | mediumsource · 2026-09-10 · 60% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Analytics: advanced · Free tier: Yes · Ai content: Yes · Scheduling: Yes · Link in bio: Yes · Unified inbox: Yes | mediumsource · 2026-09-04 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 8 | mediumsource · 2026-09-04 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-03 · 60% |
Is Metricool the right choice for you?
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