# Metricool

> Everything flows better when your content, data, and team are all in the same tab

- **Canonical URI:** https://www.vioscale.ai/software/metricool
- **Category:** Social Media Management Software
- **Homepage:** https://metricool.com
- **Also known as:** metricool
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-03T23:01:17.001Z

## Vioscale score

**66.7 / 100**, confidence 52% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 50 | 20 | 1000 | ✓ |
| reliability | 50 | 12 | 600 | ✓ |
| capabilities | 91.6 | 26 | 2382.4 | ✓ |
| integrations | 22.4 | 16 | 358.1 | ✓ |
| security_posture | 0 | 8 | 0 | - |
| pricing_transparency | 100 | 18 | 1800 | ✓ |

## Pricing

_As of 2026-08-03, [verify at source](https://metricool.com). Independently observed._

from $20/mo · Subscription · Free tier

> Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Free | Free | ✓ | min 1 seats |
| Starter | $20/month for up to 5 brands; $36/month for up to 10 brands | - | min 10 seats |
| Advanced | $53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands | - | min 50 seats |
| Custom | Contact sales | - | - |

### Free

**Included limits:** brands: 1, competitors: 5, posts_per_month: 20, analytics_history: 30 days

- Manage 1 brand
- Manage all social networks except LinkedIn and Twitter
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- 30 days of analytics history
- AI social media assistant
- Metricool MCP

### Starter

**Included limits:** posts: unlimited, brands: 10, competitors: 100

- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- X add-on access
- Advanced Analytics add-on access
- LinkedIn connection
- Limited Campaign Dashboards and Metricool Studio access
- PDF and PPT reports
- Multiple link-in-bio
- Unlimited analytics history
- Google Drive and Canva integration

### Advanced

**Included limits:** brands: 50

- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API access
- Everything in Free and Starter plans

### Custom (Contact sales)

- Custom number of brands
- White label
- Dedicated account manager
- Custom AI assistant credits

## About

Social media management platform for planning, scheduling, analyzing, and collaborating on content across multiple networks and brands.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (5)

_Independently observed._

- Google Drive
- Canva
- Zapier
- Make
- Looker Studio

## Capabilities

_The capabilities that matter for Social Media Management Software. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Pricing transparency | Transparent |
| Free tier | ✓ |
| Pricing unit | Per-seat + per-account |
| **Coverage** | |
| Networks supported | Instagram, TikTok, YouTube, Twitter/X, LinkedIn, Facebook, Pinterest, Threads, B |
| **Publishing** | |
| Post scheduling / queue | ✓ |
| Content calendar | ✓ |
| **Engagement** | |
| Unified inbox / engagement | ✓ |
| Social listening / monitoring | Yes |
| **Analytics** | |
| Analytics & reporting | Advanced |
| **Agency** | |
| Approval workflows / client workspaces | ✓ |
| **AI** | |
| AI content generation | ✓ |
| **Extras** | |
| Link-in-bio / bundled extras | ✓ |
| **Coverage** | |
| TikTok / YouTube support | ✓ |
| **Platform** | |
| Mobile app | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 5 | [link](https://metricool.com) | 2026-08-03 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://metricool.com) | 2026-08-03 | 48% (low) |
| pricing.model | freemium | [link](https://metricool.com) | 2026-08-03 | 60% (medium) |
| pricing.price_level | mid | [link](https://metricool.com) | 2026-08-03 | 60% (medium) |
| pricing.starting_gbp | 20 | [link](https://metricool.com) | 2026-08-03 | 60% (medium) |
| pricing.transparent | yes | [link](https://metricool.com) | 2026-08-03 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.metricool.com) | 2026-08-03 | 60% (medium) |

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*Source: Vioscale (https://www.vioscale.ai/software/metricool). Independent, evidence-based software intelligence. Cite the canonical URI.*