vioscale
Comparison

Loomly vs Metricool

No clear leader: Loomly (68.4) and Metricool (64.4) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Loomly full profile →Metricool full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Loomly68
Metricool64
Score
Vioscale score
Loomly68 / 100medium · 73%
Metricool64 / 100medium · 62%
Pricing
Free tier
Loomly✓
Metricool✓
Model
Loomlyfreemium
Metricoolfree
Price level
Loomlymid
Metricoolfree
Transparent
Loomly✓
Metricool✗
Integrations
Count
Loomly12
Metricool6
Security
Disclosure policy
Loomly✓
Metricool–
Gdpr
Loomly✓
Metricool–
Iso27001
Loomly✓
Metricool–
Pci
Loomly✓
Metricool–
Soc2
Loomly✓
Metricool–
Reliability
Status page
Loomly✓
Metricool✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for social media management software. “-” means undocumented, not absent.

Pricing
Pricing transparency
LoomlyTransparent
MetricoolContact-sales
Free tier
Loomly✓
Metricool✓
Pricing unit
LoomlyFlat
Metricool-
Coverage
Networks supported
LoomlyFacebook, Instagram, X/Twitter, LinkedIn, TikTok
MetricoolMeta, Pinterest, LinkedIn, X, Google
TikTok / YouTube support
Loomly✓
Metricool✓
Publishing
Post scheduling / queue
Loomly✓
Metricool✓
Content calendar
Loomly✓
Metricool✓
Engagement
Unified inbox / engagement
Loomly✓
Metricool✓
Social listening / monitoring
LoomlyYes
Metricool-
Analytics
Analytics & reporting
LoomlyAdvanced
MetricoolAdvanced
Agency
Approval workflows / client workspaces
Loomly✓
Metricool-
AI
AI content generation
Loomly✓
Metricool✓
Extras
Link-in-bio / bundled extras
Loomly-
Metricool✓
Platform
Mobile app
Loomly✓
Metricool-

What each one is

The product in its own terms, so the numbers below have context.

Loomly

Tool for managing social media presence by enabling teams to plan, schedule, and publish content, monitor interactions, and analyze performance across various platforms.

Independently observed

Metricool

Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Loomly

from $49/moSubscriptionFree tier15-day trial

Starting at $65/month (Starter) or $49/month annually. Beyond tier at $332/month or $249/month annually. Free tier and 15-day trial available. 25% discount for annual commitment.

  • Starter$65/month (billed monthly) or $49/month (billed annually with 25% discount)
    • AI Assistant chat
    • Scheduling and publishing
    • Approval workflows
    • Advanced analytics
    • Link shorteners
    • +15 more
  • Beyond$332/month (billed monthly) or $249/month (billed annually with 25% discount)
    • All Starter features
    • Custom branding and branded subdomain
    • Custom roles and workflows
    • Hashtag manager
    • Calendar 2FA enforcement
    • +6 more
  • EnterpriseContact sales
    • All Beyond features
    • Priority support
    • Custom pricing for scale
as of verify ↗

Metricool

from $20/moSubscriptionFree tier

Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.

  • FreeFree
    • Manage 1 brand
    • Manage all social networks except LinkedIn and Twitter
    • Schedule up to 20 posts per month
    • Analyze 5 competitor profiles
    • 30 days of analytics history
    • +2 more
  • Starter$20/month for up to 5 brands; $36/month for up to 10 brands
    • Manage up to 10 brands
    • Unlimited content publishing
    • Analyze up to 100 competitors
    • X add-on access
    • Advanced Analytics add-on access
    • +6 more
  • Advanced$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands
    • Manage up to 50 brands
    • Team and client management
    • Role management
    • Post approval system
    • Complete Twitter/X analytics
    • +4 more
  • CustomContact sales
    • Custom number of brands
    • White label
    • Dedicated account manager
    • Custom AI assistant credits
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Loomly✓
Metricool✓
iOS
Loomly✓
Metricool✗
Android
Loomly✓
Metricool✗
Deployment
Cloud / SaaS
Loomly✓
Metricool✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • LinkedIn

Loomly

12 total - 11 not shared
  • Facebook
  • Instagram
  • X/Twitter
  • TikTok
  • Slack
  • Microsoft Teams
  • Zapier
  • Google Drive
  • Canva
  • Unsplash
  • Giphy
Independently observed

Metricool

6 total - 5 not shared
  • Meta
  • Pinterest
  • X
  • Google
  • Looker Studio
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.