Loomly vs Metricool
No clear leader: Loomly (55.7) and Metricool (53.1) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for social media management software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Loomly
A platform for managing multiple social media accounts, scheduling posts across channels, and tracking analytics and engagement from a unified dashboard
Metricool
Social media management tool that consolidates content planning, scheduling, publishing, and ad campaign management across Facebook, Google, and TikTok in a single dashboard, with built-in analytics, team approval workflows, and AI-powered content assistance.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Loomly
From $49/month (Starter billed annually) to $249/month (Beyond billed annually). 15-day free trial.
- Starter$65/month (monthly billing) or $49/month when billed annually ($588/year)
- AI Assistant chat
- Scheduling
- Approval workflows and roles
- Advanced analytics
- Link shorteners
- Beyond$332/month (monthly billing) or $249/month when billed annually ($2,988/year)
- All Starter features
- Custom branding
- Custom roles & workflows
- Hashtag manager
- Calendar 2FA enforcement
- EnterpriseContact sales
- All Beyond features
- Priority support
- Friendly pricing at scale
Metricool
Free forever plan available. Paid plans available (Starter, Advanced).
- FreeFree
- 1 brand / 1 profile per network
- Content calendar
- Auto-publish across networks
- Message management
- Link in bio creation
- StarterContact sales
- AdvancedContact sales
- Multiple brands
- Looker Studio Connector
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- TikTok
- Zapier
Loomly
- X/Twitter
- Slack
- Microsoft Teams
- Google Drive
- Canva
- Unsplash
- Giphy
- Threads
Metricool
- Meta
- X
- Looker Studio
- Google Ads
- Facebook Ads
- YouTube
- Google Business Profile
Loomly or Metricool: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.