Metricool vs Planoly
On the evidence we track, Planoly leads this comparison with a composite score of 72/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for social media management software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Metricool
Social media management tool that consolidates content planning, scheduling, publishing, and ad campaign management across Facebook, Google, and TikTok in a single dashboard, with built-in analytics, team approval workflows, and AI-powered content assistance.
Planoly
LeaderA platform to plan, schedule, and publish social media content across multiple channels including Instagram, TikTok, YouTube, and others from a single dashboard, with built-in tools for content creation, link-in-bio storefronts, and analytics.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Metricool
Free forever plan available. Paid plans available (Starter, Advanced).
- FreeFree
- 1 brand / 1 profile per network
- Content calendar
- Auto-publish across networks
- Message management
- Link in bio creation
- StarterContact sales
- AdvancedContact sales
- Multiple brands
- Looker Studio Connector
Planoly
LeaderFrom $14/month. Free 14-day trial on all paid plans. Free tier available on mobile app (10 uploads/month).
- Starter$14/month or $168/year
- 1 Social Set
- Unlimited uploads
- 1 User
- Free Link in Bio
- Sell digital products and physical merchandise
- +1 more
- Growth$24/month or $288/year
- 2 Social Sets
- 2 Users
- Additional social sets available
- Pro$47/month or $444/year
- 6 Social Sets
- 6 Users
- Additional social sets available
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- X
- TikTok
- YouTube
Metricool
- Meta
- Looker Studio
- Google Ads
- Facebook Ads
- Google Business Profile
- Zapier
Planoly
Leader- Canva
- Dupe
- Threads
- X (Twitter)
- Amazon
- Claude
- ChatGPT
Metricool or Planoly: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.