Agorapulse vs Metricool
No clear leader: Metricool (64.4) and Agorapulse (63.6) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for social media management software. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Agorapulse
Social media management software that enables businesses and teams to schedule posts, manage messages and comments, collaborate on content creation, and analyze performance metrics from a single dashboard.
Metricool
Metricool is a social media management platform that centralizes content planning, analytics, and team workflows across multiple networks. Users can schedule posts with a drag-and-drop calendar, access AI-powered insights and automated reports, manage unified inboxes for comments and messages, and create link-in-bio experiences.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Agorapulse
From $79/user/mo (annual) or $99/user/mo (monthly). Free 30-day trial, no credit card required.
- Standard$99/user/mo (monthly) or $79/user/mo (annual commit)
- Unlimited post scheduling
- Unified inbox for messages and organic comments
- Basic audience and content reports
- Multi-network publishing
- Unified content calendar
- +5 more
- Professional$149/user/mo (monthly) or $119/user/mo (annual commit)
- Everything in Standard
- Link-in-bio tool (PulseLink)
- Ad comments monitoring and replies
- Post and inbox assignments
- Team performance reports
- +2 more
- Advanced$199/user/mo (monthly) or $149/user/mo (annual commit)
- Everything in Professional
- Labels and saved replies
- Automated moderation rules
- Bulk actions
- Advanced analytics reports
- +4 more
- CustomContact sales
- Everything in Advanced
- Unlimited social profiles
- AI-powered reply suggestions
- Single sign-on (SSO)
- Custom user roles
- +6 more
Metricool
Free plan available. Starter from $20/month; Advanced from $53/month. Annual discount up to 24%.
- FreeFree
- Manage 1 brand
- Manage all social networks except LinkedIn and Twitter
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- 30 days of analytics history
- +2 more
- Starter$20/month for up to 5 brands; $36/month for up to 10 brands
- Manage up to 10 brands
- Unlimited content publishing
- Analyze up to 100 competitors
- X add-on access
- Advanced Analytics add-on access
- +6 more
- Advanced$53/month for up to 15 brands; $85/month for up to 25 brands; $159/month for 50 brands
- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- +4 more
- CustomContact sales
- Custom number of brands
- White label
- Dedicated account manager
- Custom AI assistant credits
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Looker Studio
Agorapulse
- X (Twitter)
- Threads
- TikTok
- YouTube
- Bluesky
- Google Business Profile
- Google Analytics
- Salesforce
- HubSpot
- Slack
- Microsoft Teams
- Google Drive
- Canva
- Bitly
- Tenor
- Zapier
- Facebook Messenger
- ChatGPT
- Claude
- Instagram Shopping
Metricool
- Meta
- X
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.