Matomo
Open-source web analytics platform emphasizing user privacy and complete data ownership
- Also known as
- matomo
Available worldwide
What is Matomo?
A privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided.
Matomo pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From €230/month. Free 21-day trial. Free self-hosted version.
Personal
Essential analytics for launching personal projects and understanding audience insights
- users
- 4
- hits_per_month
- 5M
- Real-time reports
- 100+ Integrations
- Tracking & Data Collection
- HTTP Analytics API
- HTTP Tracking API
- Timezone support
- Email support
- Google Analytics data importer
- GDPR Manager
- Data Warehouse Connector
- SAML integration
Team
Marketing analytics with enterprise-grade compliance features and collaborative capabilities
- users
- 20
- hits_per_month
- 30M
- Real-time reports
- 100+ Integrations
- Tracking & Data Collection
- HTTP Analytics API
- HTTP Tracking API
- Timezone support
- Email support
- Google Analytics data importer
- GDPR Manager
- Data Warehouse Connector
- SAML integration
Enterprise
Advanced platform featuring single sign-on authentication, customizable usage limits, and dedicated integration support
- users
- 50
- hits_per_month
- 100M
- Real-time reports
- 100+ Integrations
- Tracking & Data Collection
- HTTP Analytics API
- HTTP Tracking API
- Timezone support
- Email support
- Customer Success Manager
- Google Analytics data importer
- GDPR Manager
- Data Warehouse Connector
- SAML integration
- SSO Authentication (SAML/LDAP)
- Custom limits for users and hits/month
- Integration support consultations
What Matomo does
The capabilities that matter for event tracking, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Warehouse native
- -
- Server side tracking
- ✓
- Tracking plan governance
- -
- Consent management
- ✗
- Data residency EU
- ✓
- Real time streaming
- ✓
- HIPAA available
- ✓
- SOC2
- -
- Open source
- ✓
Platform & deployment
Independently observed- iOS
- macOS
- Web
- Linux
- Android
- Windows
- Cloud / SaaS
- Hybrid
- On-premise
- Self-hosted
Integrations (13)
Independently observed- Google Analytics←•
- WordPress•
- Google Tag Manager•
- Slack→
- Microsoft Teams→
- Google Ads•
- Microsoft Bing Ads•
- Yandex Ads•
- OneLogin•
- Okta•
- Ping Identity•
- ADFS•
- Salesforce•
Security & compliance
Independently observed- ISO 27001active
Matomo FAQ
Common questions about Matomo, answered from independent, dated evidence.
What is Matomo?
A community-driven analytics solution that allows organizations and individuals to collect, analyze, and visualize website and app data with full control and no third-party access. Designed to comply with privacy regulations. It is indexed under Event Tracking.
Source: https://matomo.org
Is Matomo free to use?
Matomo is open source, so it can be self-hosted and used at no licence cost. Pricing changes often, so verify at source before relying on it.
Source: https://matomo.org
What platforms does Matomo support?
Matomo supports the web, macOS, iOS and Android. Platforms we have not confirmed are simply not listed here rather than ruled out.
Source: https://matomo.org
Can Matomo be self-hosted?
Yes. Matomo can be deployed cloud / SaaS and self-hosted, so it does not have to run on the vendor's infrastructure.
Source: https://matomo.org
What security certifications does Matomo have?
We have independently confirmed ISO 27001, HIPAA and GDPR for Matomo. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Matomo not holding them. Always confirm compliance directly before you rely on it.
Source: https://matomo.org
Matomo alternatives
Other event tracking we track, ranked by the same independent score.
- JitsuAn open-source event tracking platform that works as a self-hosted Segment alternative for building real-time data pipelines.medium · 55%
- SnowplowBehavioral data collection and processing platformlow · 42%
- Avomedium · 52%
- SegmentAnalytics integration toolkit for multiple programming languages and platformslow · 10%
- Piwik PROAnalytics tracking library and integration SDKs for Tag Managerslow · 8%
- FreshpaintPrivacy-first marketing platform for healthcare that replaces third-party trackers with compliant, server-controlled infrastructurelow · 44%
Compare Matomo
Side by side against other event tracking, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Matomo, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 45 | 0.12 | 5.5 | ✓ |
| Pricing transparency | 100 | 0.05 | 5.4 | ✓ |
| Capabilities | 75 | 0.04 | 2.8 | ✓ |
| Integrations | 33 | 0.04 | 1.5 | ✓ |
| Price level | 25 | 0.04 | 1.0 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 5 items | mediumsource · 2026-09-10 · 58% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Open source, Hipaa available, Data residency eu, Real time streaming, Server side tracking | mediumsource · 2026-10-12 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 13 | mediumsource · 2026-10-12 · 60% |
Market
| Attribute | Value | Evidence |
|---|---|---|
| Availability | PrimaryMarkets: … · AvailabilityScope: global · AvailableCountries: … · NotAvailableCountries: … | highsource · 2026-10-12 · 75% |
Pricing
Security
| Attribute | Value | Evidence |
|---|---|---|
| Certifications | ISO 27001 | mediumsource · 2026-10-12 · 60% |
| Disclosure policy | Yes | mediumsource · 2026-10-12 · 60% |
| Trust center | https://matomo.org/security/ | mediumsource · 2026-10-12 · 60% |
| Iso27001 | Yes | highsource · 2026-10-12 · 75% |
| Gdpr | Yes | highsource · 2026-10-12 · 75% |
| Hipaa | Yes | highsource · 2026-10-12 · 75% |
Is Matomo the right choice for you?
Tell us the job, the constraints and what you weigh most, and we will rank Matomo against the rest of the event tracking we index, using the same dated evidence weighted your way.
Free to run, no account needed to start. How the evaluation works
Is this your product?
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