Avo
Ensure analytics events are correctly defined, implemented, and monitored across your organization
- Also known as
- avo
Available worldwide · Popular in: US
What is Avo?
A governance platform that helps product, engineering, and data teams collaboratively define tracking plans, enforce data standards, and catch implementation errors before they reach production.
Avo pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
From $250/month (Team, annual billing). Free tier available.
Free
Free- editors
- 2
- events_per_month
- 100k
- Tracking plan creation and edits
- Continuous tracking plan audit
- Collaborative schema management
Team
- events_per_month
- 1M
- Branched workflows
- Branch approval workflows
- Tracking plan audit customization
- Automated required reviews
- SSO
- Premium support
- Data observability and monitoring
- Issue management and regression monitoring
- Audit logs
Enterprise
Contact sales- Everything in Team plan
- Automated required reviews
- SSO
- Premium support
- Avo Organizations multi-workspace management
- Dedicated Implementation Manager
- Unified billing and access controls across workspaces
- Granular per-subsidiary access controls
- Extended support for multi-subsidiary governance
- Quarterly business reviews
- Early access to features and roadmap
Add-ons
- Avo Organizations (add-on)
- Additional Inspector volume
- Codegen slots (monthly active users)
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (9)
Independently observed- Adobe Experience Cloud
- Mixpanel Lexicon
- Amplitude Govern
- Segment Protocols
- Slack
- mParticle
- Google OAuth
- SAML SSO
- Webhooks
Avo alternatives
Other event tracking we track, ranked by the same independent score.
- JitsuCollect and route event data from any source directly into your data warehouse with real-time streaminglow · 43%
- SegmentA customer data platform that unifies and activates customer information across your entire technology stack.low · 13%
- MatomoAn open-source web analytics platform with complete data ownership and built-in privacylow · 13%
- SnowplowReal-time behavioral data layer that provides AI agents and analytics with contextual customer insightslow · 30%
- FreshpaintHealthcare marketing platform combining performance measurement with privacy compliancelow · 30%
- Piwik PROlow · 2%
Compare Avo
Side by side against other event tracking, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Avo, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Pricing transparency | 100 | 0.08 | 8.4 | ✓ |
| Security posture | 50 | 0.07 | 3.7 | ✓ |
| Price level | 25 | 0.05 | 1.3 | ✓ |
| Integrations | 29 | 0.04 | 1.2 | ✓ |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.