vioscaleAI
Comparison

Matomo vs Segment

No clear leader: Matomo (53.4) and Segment (50.3) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Matomo full profile →Segment full profile →
Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Matomo53
Segment50
Score
vioscaleAI score
Matomo53 / 100medium · 55%
Segment50 / 100low · 10%
Pricing
Free tier
Matomo✓
Segment✓
Model
Matomofreemium
Segmentfreemium
Price level
Matomohigh
Segment–
Starting price
Matomo€230
Segment–
Transparent
Matomo✓
Segment–
Integrations
Count
Matomo13
Segment750
Security
Certifications
MatomoISO 27001
Segment–
Disclosure policy
Matomo✓
Segment–
Gdpr
Matomo✓
Segment–
Hipaa
Matomo✓
Segment–
Iso27001
Matomo✓
Segment–
Trust center
Market
Availability
MatomoAvailable worldwide
Segment–
Content
Faq
Matomo5 items
Segment4 items

Capabilities

Feature-by-feature on the axes that matter for event tracking. “-” means undocumented, not absent.

Capabilities
Warehouse native
Matomo-
Segment-
Server side tracking
Matomo✓
Segment-
Tracking plan governance
Matomo-
Segment-
Consent management
Matomo✗
Segment-
Data residency EU
Matomo✓
Segment-
Real time streaming
Matomo✓
Segment-
HIPAA available
Matomo✓
Segment-
SOC2
Matomo-
Segment-
Open source
Matomo✓
Segment-

What each one is

The product in its own terms, so the numbers below have context.

Matomo

A privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided.

Independently observed

Segment

A developer platform providing analytics data collection libraries and APIs across JavaScript, Python, Go, Ruby, PHP, C#, Swift, and Kotlin, along with tools for building custom streaming destinations.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Matomo

from €230/moHybridFree tier21-day trial

From €230/month. Free 21-day trial. Free self-hosted version.

  • Personal€230/month
    • Real-time reports
    • 100+ Integrations
    • Tracking & Data Collection
    • HTTP Analytics API
    • HTTP Tracking API
    • +6 more
  • Team€1209/month
    • Real-time reports
    • 100+ Integrations
    • Tracking & Data Collection
    • HTTP Analytics API
    • HTTP Tracking API
    • +6 more
  • Enterprise€2834/month
    • Real-time reports
    • 100+ Integrations
    • Tracking & Data Collection
    • HTTP Analytics API
    • HTTP Tracking API
    • +10 more
as of verify ↗

Segment

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Matomo✓
Segment✓
iOS
Matomo✓
Segment✓
Android
Matomo✓
Segment✓
macOS
Matomo✓
Segment✓
Windows
Matomo✓
Segment✓
Linux
Matomo✓
Segment✓
CLI
Matomo✗
Segment✓
Deployment
Cloud / SaaS
Matomo✓
Segment✓
Self-hosted
Matomo✓
Segment✗
On-premise
Matomo✓
Segment✗
Hybrid
Matomo✓
Segment✗

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Matomo

13 total
  • Google Analytics
  • WordPress
  • Google Tag Manager
  • Slack
  • Microsoft Teams
  • Google Ads
  • Microsoft Bing Ads
  • Yandex Ads
  • OneLogin
  • Okta
  • Ping Identity
  • ADFS
  • Salesforce
Independently observed

Segment

Not documented yet.

Still deciding?

Matomo or Segment: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.