Freshpaint
Privacy-first marketing platform for healthcare that replaces third-party trackers with compliant, server-controlled infrastructure
- Also known as
- freshpaint
What is Freshpaint?
A healthcare marketing platform that combines privacy and compliance infrastructure with performance measurement, allowing organizations to track marketing effectiveness while maintaining HIPAA compliance and avoiding regulatory risk from data exposure.
Freshpaint pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Quote-based pricing with three tiers; entry tier requires sales contact
Comply
Contact salesFoundation tier for building a compliant data foundation
- Full governance and consent foundation
- Freshpaint AI for web data
- Web analytics and funnels
- Core integrations (excluding DSPs)
Perform
Growth tier with expanded activation and measurement
- Everything in Comply
- Ad performance tracking included
- Audiences and DSP activation included
- Enhanced multi-channel measurement
Scale
Enterprise tier with full platform access and dedicated support
- Everything in Perform
- Priority support
- Dedicated Customer Success Manager
- Performance guidance from healthcare marketing experts
- Privacy guidance from healthcare compliance experts
Add-ons
- Audiences
- DSPs
- Data Warehouse
What Freshpaint does
The capabilities that matter for event tracking, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Warehouse native
- ✓
- Server side tracking
- ✓
- Tracking plan governance
- ✓
- Consent management
- ✓
- Data residency EU
- -
- Real time streaming
- -
- HIPAA available
- ✓
- SOC2
- -
- Open source
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
- Self-hosted
Integrations (33)
Independently observed- Iterable⇄•
- Mixpanel→•
- Facebook→•
- Snap→•
- Google→•
- X→•
- ActiveCampaign
- Amazon Redshift
- Azure
- Braze
- Criteo
- Customer.io
- Databricks
- Google Ads
- Google Maps
- Google Search
- Meta
- Microsoft
- Podscribe
- Postgres
- S3
- Snapchat
- Snowflake
- StackAdapt
- TikTok
- The Trade Desk
- Twitter/X
- YouTube
- BigQuery→•
- Redshift→•
Security & compliance
Independently observed- BAA (Business Associate Agreement)active
Freshpaint FAQ
Common questions about Freshpaint, answered from independent, dated evidence.
What is Freshpaint?
Freshpaint helps healthcare marketers measure campaign performance, track patient outcomes, and stay compliant with regulations like HIPAA—all while maintaining data privacy. The platform integrates data from EHRs, ad platforms, and analytics tools to enable attribution, audience building, and compliance-safe activation across marketing channels. It is indexed under Event Tracking.
How much does Freshpaint cost?
Freshpaint does not publish its prices. Pricing is quoted on request, across 3 plans (Comply, Perform and Scale), so the figure depends on your seat count and requirements. We record this as a pricing-transparency signal rather than guessing a number. Pricing changes often, so verify at source before relying on it.
What platforms does Freshpaint support?
We have confirmed browser-based access to Freshpaint. That is the extent of what we could verify from public sources, so it may well offer desktop or mobile clients we have not indexed.
Can Freshpaint be self-hosted?
We have only confirmed a cloud / SaaS deployment for Freshpaint, so it appears to be vendor-hosted. If a self-hosted option exists we have not found it documented publicly.
What does Freshpaint integrate with?
We have confirmed 29 integrations for Freshpaint, including ActiveCampaign, Amazon Redshift, Azure, Braze, Criteo, Customer.io, Databricks and Google Ads, plus 21 more. This is what we could verify from public sources, so the vendor may support others we have not indexed.
What security certifications does Freshpaint have?
We have independently confirmed HIPAA and GDPR for Freshpaint. Certifications we do not list are ones we have not been able to verify from public sources, which is not the same as Freshpaint not holding them. Always confirm compliance directly before you rely on it.
Source: https://www.freshpaint.io/blog/ask-a-healthcare-lawyer-hipaa-compliance-for-healthcare-marketers
Freshpaint alternatives
Other event tracking we track, ranked by the same independent score.
- JitsuAn open-source event tracking platform that works as a self-hosted Segment alternative for building real-time data pipelines.medium · 55%
- SnowplowBehavioral data collection and processing platformlow · 42%
- MatomoOpen-source web analytics platform emphasizing user privacy and complete data ownershipmedium · 55%
- Avomedium · 52%
- SegmentAnalytics integration toolkit for multiple programming languages and platformslow · 10%
- Piwik PROAnalytics tracking library and integration SDKs for Tag Managerslow · 8%
Compare Freshpaint
Side by side against other event tracking, attribute by attribute, with a source on every value.
The vioscaleAI score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Freshpaint, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 75 | 0.04 | 2.8 | ✓ |
| Integrations | 58 | 0.04 | 2.6 | ✓ |
| Security posture | 15 | 0.12 | 1.8 | ✓ |
| Price level | 0 | 0.04 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Pricing transparency | 0 | 0.05 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Content
| Attribute | Value | Evidence |
|---|---|---|
| Faq | 6 items | mediumsource · 2026-09-10 · 62% |
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | Hipaa available, Warehouse native, Consent management, Server side tracking, Tracking plan governance | mediumsource · 2026-09-28 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 100 | mediumsource · 2026-08-19 · 60% |
Pricing
Security
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