Freshpaint vs Matomo
On the evidence we track, Matomo leads this comparison with a composite score of 53/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for event tracking. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Freshpaint
A healthcare marketing platform that combines privacy and compliance infrastructure with performance measurement, allowing organizations to track marketing effectiveness while maintaining HIPAA compliance and avoiding regulatory risk from data exposure.
Matomo
LeaderA privacy-focused analytics tool offered as an alternative to Google Analytics, allowing organizations to retain full control of their data by hosting it either in the cloud or on their own servers. Built-in compliance with GDPR and other privacy regulations is provided.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Freshpaint
Quote-based pricing with three tiers; entry tier requires sales contact
- ComplyContact sales
- Full governance and consent foundation
- Freshpaint AI for web data
- Web analytics and funnels
- Core integrations (excluding DSPs)
- Perform-
- Everything in Comply
- Ad performance tracking included
- Audiences and DSP activation included
- Enhanced multi-channel measurement
- Scale-
- Everything in Perform
- Priority support
- Dedicated Customer Success Manager
- Performance guidance from healthcare marketing experts
- Privacy guidance from healthcare compliance experts
Matomo
LeaderFrom €230/month. Free 21-day trial. Free self-hosted version.
- Personal€230/month
- Real-time reports
- 100+ Integrations
- Tracking & Data Collection
- HTTP Analytics API
- HTTP Tracking API
- +6 more
- Team€1209/month
- Real-time reports
- 100+ Integrations
- Tracking & Data Collection
- HTTP Analytics API
- HTTP Tracking API
- +6 more
- Enterprise€2834/month
- Real-time reports
- 100+ Integrations
- Tracking & Data Collection
- HTTP Analytics API
- HTTP Tracking API
- +10 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Google Ads
Freshpaint
- ActiveCampaign
- Amazon Redshift
- Azure
- Braze
- Criteo
- Customer.io
- Databricks
- Google Maps
- Google Search
- Meta
- Microsoft
- Podscribe
- Postgres
- S3
- Snapchat
- Snowflake
- StackAdapt
- TikTok
- The Trade Desk
- Twitter/X
- YouTube
- +8 more
Matomo
Leader- Google Analytics
- WordPress
- Google Tag Manager
- Slack
- Microsoft Teams
- Microsoft Bing Ads
- Yandex Ads
- OneLogin
- Okta
- Ping Identity
- ADFS
- Salesforce
Freshpaint or Matomo: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.