vioscale
Comparison

Freshpaint vs Matomo

No leader: the top candidate Matomo has only 0.13 confidence (low), below the 0.35 needed to declare a winner. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.

Freshpaint full profile →Matomo full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Freshpaint16
Matomo42
Score
Vioscale score
Freshpaint16 / 100low · 30%updating
Matomo42 / 100low · 13%updating
Pricing
Free tier
Freshpaint✗
Matomo–
Model
Freshpaintquote
Matomocommercial
Price level
Freshpaintunknown
Matomo–
Transparent
Freshpaint✗
Matomo–
Integrations
Count
Freshpaint100
Matomo–
Security
Gdpr
Freshpaint–
Matomo✓
Hipaa
Freshpaint✓
Matomo✓
Iso27001
Freshpaint–
Matomo✓

Capabilities

Feature-by-feature on the axes that matter for event tracking. “-” means undocumented, not absent.

Capabilities
Warehouse native
Freshpaint-
Matomo-
Server side tracking
Freshpaint-
Matomo-
Tracking plan governance
Freshpaint-
Matomo-
Consent management
Freshpaint-
Matomo-
Data residency EU
Freshpaint-
Matomo-
Real time streaming
Freshpaint-
Matomo-
HIPAA available
Freshpaint-
Matomo✓
SOC2
Freshpaint-
Matomo-
Open source
Freshpaint-
Matomo✓

What each one is

The product in its own terms, so the numbers below have context.

Freshpaint

Freshpaint helps healthcare marketers measure campaign performance, track patient outcomes, and stay compliant with regulations like HIPAA—all while maintaining data privacy. The platform integrates data from EHRs, ad platforms, and analytics tools to enable attribution, audience building, and compliance-safe activation across marketing channels.

Independently observed

Matomo

Matomo is an open-source analytics platform that gives users full control over their data and respects privacy regulations like GDPR and HIPAA. Data remains on your infrastructure with no third-party access, offering a transparent alternative to commercial analytics services.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Freshpaint

Quote-based

Quote-based pricing. Three tiers (Comply, Perform, Scale) from compliance foundation to enterprise activation and support.

  • ComplyContact sales
    • Full governance and consent foundation
    • Freshpaint AI for web data
    • Web analytics, funnels, and surveys
    • Core integrations (excluding DSPs)
  • PerformContact sales
    • Everything in Comply
    • Audiences and DSP activation
    • Freshpaint AI for web and campaign workflows
    • Insights for attribution, journeys, and recommendations
  • ScaleContact sales
    • Everything in Perform
    • Full access to Freshpaint AI
    • Priority support and dedicated Customer Success Manager
    • Performance guidance from healthcare marketing experts
    • Privacy guidance from healthcare compliance experts
as of verify ↗

Matomo

Pricing not documented yet.

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Freshpaint✓
Matomo✓
iOS
Freshpaint✗
Matomo✓
Android
Freshpaint✗
Matomo✓
macOS
Freshpaint✗
Matomo✓
Deployment
Cloud / SaaS
Freshpaint✓
Matomo✓
Self-hosted
Freshpaint✗
Matomo✓
On-premise
Freshpaint✗
Matomo✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

Freshpaint

25 total
  • ActiveCampaign
  • Amazon Redshift
  • Azure
  • Braze
  • Criteo
  • Customer.io
  • Databricks
  • Google Ads
  • Google Maps
  • Google Search
  • LinkedIn
  • Meta
  • Microsoft
  • Pinterest
  • Podscribe
  • Postgres
  • Reddit
  • S3
  • Snapchat
  • Snowflake
  • StackAdapt
  • TikTok
  • The Trade Desk
  • Twitter/X
  • +1 more
Independently observed

Matomo

Not documented yet.

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.