Snowplow
Real-time behavioral data layer that provides AI agents and analytics with contextual customer insights
- Also known as
- snowplow
Available worldwide · Popular in: US, GB, EU
What is Snowplow?
A platform for collecting, processing, and delivering real-time first-party behavioral data from customers across web, mobile, and server environments to data warehouses, streaming platforms, and business applications. Emphasizes data ownership, privacy compliance, and AI-ready data quality.
Snowplow pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
14-day free trial available; production pricing on quote basis
Free Trial
Free14-day trial with full product functionality
Self-Hosted Pipeline
Contact salesSelf-managed deployment option for previous open-source users
Snowplow Platform
Contact salesFully managed, scalable solution with enterprise features
- 35+ first-party trackers and webhooks
- In-stream enrichments
- Event compression
- 24/7 customer support
- Data model packs
- Managed auto-scaling
- Data quality monitoring
- Event forwarding
- Pipeline observability
- SLA guarantees
- Global availability
- Advanced governance and security
Platform & deployment
Independently observed- CLI
- iOS
- Web
- Android
- Cloud / SaaS
- Hybrid
- Self-hosted
Integrations (17)
Independently observed- Snowflake
- BigQuery
- Redshift
- Databricks
- Kafka
- Kinesis
- Pub/Sub
- ClickHouse
- Google Ads
- Python
- Java
- Go
- Ruby
- Scala
- .NET
- MaxMind GeoIP
- Webhook destinations
Snowplow alternatives
Other event tracking we track, ranked by the same independent score.
- JitsuCollect and route event data from any source directly into your data warehouse with real-time streaminglow · 43%
- AvoEnsure analytics events are correctly defined, implemented, and monitored across your organizationlow · 42%
- SegmentA customer data platform that unifies and activates customer information across your entire technology stack.low · 13%
- MatomoAn open-source web analytics platform with complete data ownership and built-in privacylow · 13%
- FreshpaintHealthcare marketing platform combining performance measurement with privacy compliancelow · 30%
- Piwik PROlow · 2%
Compare Snowplow
Side by side against other event tracking, attribute by attribute, with a source on every value.
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Snowplow, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Security posture | 80 | 0.07 | 5.8 | ✓ |
| Integrations | 36 | 0.04 | 1.5 | ✓ |
| Price level | 0 | 0.05 | 0.0 | - |
| Reliability | 0 | 0.07 | 0.0 | - |
| Capabilities | 0 | 0.05 | 0.0 | - |
| Pricing transparency | 0 | 0.08 | 0.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.