What is Mailchimp?
Mailchimp is an email and SMS marketing platform with automation, content creation, audience management, and analytics capabilities designed for businesses of all sizes.
Mailchimp pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free tier available with 14-day risk-free trial. Contact-based pricing with 15% discount for 12 months available for 10,001+ contacts.
Free
FreeEssentials
Standard
Premium
What Mailchimp does
The capabilities that matter for email marketing, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Free tier
- ✓
- Pricing unit
- Per contact / subscriber
- Visual automation / journey builder
- ✓
- A/B testing
- ✓
- SMS channel
- Included
- Push / mobile channel
- ✗
- Native e-commerce integration
- ✓
- Integration / marketplace breadth
- 300+ integrations
- Landing pages / forms builder
- ✓
- Dedicated IP option
- -
- Deliverability / inbox tooling
- Basic
- Segmentation depth
- Behavioural
- Self-hostable
- ✗
- EU / regional data residency
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (13)
Independently observed- Shopify
- WooCommerce
- Canva
- Zapier
- Square
- Wix
- Squarespace
- Stripe
- Salesforce
- Wordpress
- Intuit QuickBooks
Mailchimp alternatives
Other email marketing we track, ranked by the same independent score.
- BrevoTurn Every Email SMS Order Interaction into a Lifetime Customermedium · 62%
- GetResponseConvert more customers. Keep them coming back.medium · 62%
- Campaign MonitorMaximize your email marketing potential.low · 48%
- ListmonkFree and open source self-hosted newsletter, mailing list manager, and transactional mailsmedium · 53%
- ConvertKit (Kit)The email-first operating system for serious creatorsmedium · 52%
- KitThe email-first operating system for serious creatorsmedium · 63%
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Mailchimp, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 75 | 26.00 | 1942.8 | ✓ |
| Price Level | 80 | 20.00 | 1600.0 | ✓ |
| Integrations | 71 | 16.00 | 1140.5 | ✓ |
| Reliability | 50 | 12.00 | 600.0 | ✓ |
| Pricing Transparency | 25 | 18.00 | 450.0 | ✓ |
| Security Posture | 10 | 8.00 | 0.0 | - |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"free_tier":true,"ab_testing":true,"sms_channel":"included","pricing_unit":"per_contact","push_channel":false,"segmentation":"behavioural","landing_pages":true,"self_hostable":false,"visual_automation":true,"integration_breadth":"300+ integrations","ecommerce_integration":true,"deliverability_tooling":"basic"} | mediumsource · 2026-08-03 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 300 | mediumsource · 2026-08-03 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-03 · 60% |