What is Kit?
Kit is an email marketing platform for creators offering email campaigns, landing pages, visual automations, and tools to monetize audiences through newsletters, digital products, and sponsorships.
Kit pricing
Plans, per-tier features and add-ons, dated and linked to live pricing. Pricing changes often; always verify at source before you rely on it.
Free plan available. Paid plans from $33/month (Creator) to $66/month (Pro). Annual billing provides 17% savings.
Newsletter
FreeFor creators just starting out
- email_subscribers
- 1,000
- 1 basic Visual Automation
- Unlimited landing pages & forms
- Unlimited email broadcasts
- Audience tagging & segmentation
- Sell digital products & subscriptions
Creator
For growing creators
- email_subscribers
- 1,000
- Unlimited Visual Automations
- Unlimited email sequences
- Kit MCP
- A/B test subject lines
- Survey subscribers with polls
- Remove Kit branding
- SMS marketing
- Apps & integrations
- RSS campaigns
- 24/7 email & chat support
Pro
For scaling creators
- email_subscribers
- 1,000
- Subscriber Signals
- Engagement analytics
- Unlimited users
- Insights dashboard
- Deliverability reporting
- Subscriber engagement scoring
- Collaborative editing
- A/B test subject lines & content
- Facebook custom audiences
- Newsletter referral system
- Edit links in sent broadcasts
- 24/7 priority email & chat support
What Kit does
The capabilities that matter for email marketing, normalised so it lines up with every alternative. “-” means we haven't confirmed it, not that it's missing.
- Free tier
- ✓
- Pricing unit
- -
- Visual automation / journey builder
- ✓
- A/B testing
- ✓
- SMS channel
- Included
- Push / mobile channel
- -
- Native e-commerce integration
- ✓
- Integration / marketplace breadth
- Kit App Store with creator-focused integrations including Patreon, Canva, and ot
- Landing pages / forms builder
- ✓
- Dedicated IP option
- -
- Deliverability / inbox tooling
- Advanced
- Segmentation depth
- Behavioural
- Self-hostable
- ✗
- EU / regional data residency
- -
Platform & deployment
Independently observed- Web
- Cloud / SaaS
Integrations (3)
Independently observed- Patreon
- Canva
Kit alternatives
Other email marketing we track, ranked by the same independent score.
- BrevoTurn Every Email SMS Order Interaction into a Lifetime Customermedium · 62%
- GetResponseConvert more customers. Keep them coming back.medium · 62%
- Campaign MonitorMaximize your email marketing potential.low · 48%
- ListmonkFree and open source self-hosted newsletter, mailing list manager, and transactional mailsmedium · 53%
- ConvertKit (Kit)The email-first operating system for serious creatorsmedium · 52%
- MailchimpEmail & SMS Marketing Platformmedium · 54%
The Vioscale score: one lens on the evidence
Not user reviews and not a paid placement: a confidence-weighted blend of the independent signals below (adoption, activity, security posture, and more), which you can sort and re-weight yourself. Vendors can correct their listing but can never move their rank, and stars are weighted low as a vanity metric. It is one way to read the evidence for Kit, not the verdict.
| Signal | Score | Weight | Contribution | Evidence |
|---|---|---|---|---|
| Capabilities | 75 | 26.00 | 1942.8 | ✓ |
| Pricing Transparency | 100 | 18.00 | 1800.0 | ✓ |
| Price Level | 50 | 20.00 | 1000.0 | ✓ |
| Reliability | 50 | 12.00 | 600.0 | ✓ |
| Security Posture | 75 | 8.00 | 600.0 | ✓ |
| Integrations | 17 | 16.00 | 277.0 | ✓ |
Computed . Re-weight it by intent, or see the full method.
All data & sourcesshow ↓
Every value we hold, with its source, retrieval date, and confidence. This is the evidence behind the score: don't trust it, verify it.
Features
| Attribute | Value | Evidence |
|---|---|---|
| Capabilities | {"free_tier":true,"ab_testing":true,"sms_channel":"included","segmentation":"behavioural","landing_pages":true,"self_hostable":false,"visual_automation":true,"integration_breadth":"Kit App Store with creator-focused integrations including Patreon, Canva, and ot","ecommerce_integration":true,"deliverability_tooling":"advanced"} | mediumsource · 2026-08-03 · 60% |
Integrations
| Attribute | Value | Evidence |
|---|---|---|
| Count | 3 | mediumsource · 2026-08-03 · 60% |
Pricing
Reliability
| Attribute | Value | Evidence |
|---|---|---|
| Status page | Yes | mediumsource · 2026-08-03 · 60% |