vioscale
Comparison

Mailchimp vs Omnisend

On the evidence we track, Omnisend leads this comparison with a composite score of 63/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Mailchimp full profile →Omnisend full profile →
Machine formatsJSONMarkdownGraphQLor send Accept: application/json
Mailchimp49
★Omnisend63
Score
Vioscale score
Mailchimp49 / 100medium · 61%
Omnisend63 / 100medium · 61%
Pricing
Free tier
Mailchimp✓
Omnisend✓
Model
Mailchimpfreemium
Omnisendfreemium
Price level
Mailchimplow
Omnisendmid
Transparent
Mailchimp–
Omnisend✓
Integrations
Count
Mailchimp5
Omnisend5
Security
Disclosure policy
Mailchimp✓
Omnisend✓
Gdpr
Mailchimp✓
Omnisend✓
Reliability
Status page
Mailchimp✓
Omnisend✓
Market
Availability

Capabilities

Feature-by-feature on the axes that matter for email marketing. “-” means undocumented, not absent.

Pricing
Free tier
Mailchimp-
Omnisend✓
Pricing unit
Mailchimp-
OmnisendPer contact / subscriber
Automation
Visual automation / journey builder
Mailchimp✓
Omnisend✓
A/B testing
Mailchimp-
Omnisend-
Channels
SMS channel
MailchimpIncluded
OmnisendIncluded
Push / mobile channel
Mailchimp-
Omnisend✓
Integration
Native e-commerce integration
Mailchimp✓
Omnisend✓
Integration / marketplace breadth
MailchimpMultiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop
OmnisendPlatform integrations with Shopify, Facebook, Google; audience sync for ads reta
Content
Landing pages / forms builder
Mailchimp✓
Omnisend✓
Deliverability
Dedicated IP option
Mailchimp-
Omnisend-
Deliverability / inbox tooling
Mailchimp-
OmnisendBasic
Targeting
Segmentation depth
MailchimpBehavioural
OmnisendBehavioural
Deployment
Self-hostable
Mailchimp-
Omnisend✗
Compliance
EU / regional data residency
Mailchimp-
Omnisend✓

What each one is

The product in its own terms, so the numbers below have context.

Mailchimp

Email and SMS marketing platform with behavioral automation, segmentation, and e-commerce integration capabilities.

Independently observed

Omnisend

Leader

Email, SMS, and push notification marketing platform for ecommerce brands, featuring AI-assisted copywriting, workflows, segmentation, and forms.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Mailchimp

SubscriptionFree tier14-day trial

Free tier available with 14-day risk-free trial. Contact-based pricing with 15% discount for 12 months available for 10,001+ contacts.

  • FreeFree
  • Essentials-
  • Standard-
  • Premium-
as of verify ↗

Omnisend

Leader
from $16/moSubscriptionFree tier

Free tier (250 contacts, 500 emails/month). Paid plans from $16/month. SMS pricing based on credits subscription. Up to 35% savings vs Klaviyo.

  • FreeFree
    • Email campaigns
    • SMS
    • Push notifications
    • Forms and popups
    • Workflows
    • +3 more
  • Tier 1$16/month
  • Tier 2 / Standard$59/month
  • Pro$400+/month
    • Free SMS credits
    • Priority support
    • Dedicated customer success manager
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Mailchimp✓
Omnisend✓
Deployment
Cloud / SaaS
Mailchimp✓
Omnisend✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (1)
  • Shopify

Mailchimp

5 total - 4 not shared
  • Wix
  • WooCommerce
  • HubSpot
  • PrestaShop
Independently observed

Omnisend

Leader
5 total - 4 not shared
  • Facebook
  • Google
  • Facebook Custom Audiences
  • Google Customer Match
Independently observed

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.