# Mailchimp

> Email & SMS Marketing Platform

- **Canonical URI:** https://www.vioscale.ai/software/mailchimp
- **Category:** Email Marketing
- **Homepage:** https://mailchimp.com
- **Also known as:** mailchimp
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-03T11:51:19.695Z

## Vioscale score

**62.3 / 100**, confidence 54% (medium).

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 80 | 20 | 1600 | ✓ |
| reliability | 50 | 12 | 600 | ✓ |
| capabilities | 74.7 | 26 | 1942.8 | ✓ |
| integrations | 71.3 | 16 | 1140.5 | ✓ |
| security_posture | 10 | 8 | 0 | - |
| pricing_transparency | 25 | 18 | 450 | ✓ |

## Pricing

_As of 2026-08-03, [verify at source](https://mailchimp.com). Independently observed._

Subscription · Free tier · 14-day trial

> Free tier available with 14-day risk-free trial. Contact-based pricing with 15% discount for 12 months available for 10,001+ contacts.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Free | Free | ✓ | - |
| Essentials | - | - | - |
| Standard | - | - | - |
| Premium | - | - | - |

## About

Mailchimp is an email and SMS marketing platform with automation, content creation, audience management, and analytics capabilities designed for businesses of all sizes.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (13)

_Independently observed._

- Shopify
- WooCommerce
- Canva
- Zapier
- Square
- Wix
- Squarespace
- Stripe
- Salesforce
- LinkedIn
- Wordpress
- Facebook
- Intuit QuickBooks

## Capabilities

_The capabilities that matter for Email Marketing. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Pricing** | |
| Free tier | ✓ |
| Pricing unit | Per contact / subscriber |
| **Automation** | |
| Visual automation / journey builder | ✓ |
| A/B testing | ✓ |
| **Channels** | |
| SMS channel | Included |
| Push / mobile channel | ✗ |
| **Integration** | |
| Native e-commerce integration | ✓ |
| **Content** | |
| Landing pages / forms builder | ✓ |
| **Deliverability** | |
| Dedicated IP option | - |
| Deliverability / inbox tooling | Basic |
| **Targeting** | |
| Segmentation depth | Behavioural |
| **Integration** | |
| Integration / marketplace breadth | 300+ integrations |
| **Deployment** | |
| Self-hostable | ✗ |
| **Compliance** | |
| EU / regional data residency | - |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 300 | [link](https://mailchimp.com) | 2026-08-03 | 60% (medium) |

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.free_tier | yes | [link](https://mailchimp.com) | 2026-08-03 | 48% (low) |
| pricing.model | freemium | [link](https://mailchimp.com) | 2026-08-03 | 80% (high) |
| pricing.price_level | low | [link](https://mailchimp.com) | 2026-08-03 | 60% (medium) |

### reliability

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| reliability.status_page | yes | [link](https://status.mailchimp.com) | 2026-08-03 | 60% (medium) |

### security

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| security.disclosure_policy | yes | [link](https://mailchimp.com/.well-known/security.txt) | 2026-08-03 | 60% (medium) |
| security.gdpr | yes | [link](https://mailchimp.com/security) | 2026-08-03 | 75% (high) |

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*Source: Vioscale (https://www.vioscale.ai/software/mailchimp). Independent, evidence-based software intelligence. Cite the canonical URI.*