Campaign Monitor vs Mailchimp
On the evidence we track, Mailchimp leads this comparison with a composite score of 75/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.
Capabilities
Feature-by-feature on the axes that matter for email marketing. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Campaign Monitor
Create and send targeted email campaigns using a drag-and-drop builder, configure automated workflows, and segment audiences. Includes A/B testing, real-time analytics, advanced deliverability monitoring, and an integrated website builder.
Mailchimp
LeaderA cloud-based marketing platform combining email and SMS messaging with AI-powered automation, behavioral segmentation, and analytics to help drive sales and customer engagement.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Campaign Monitor
Free tier with 500 contacts (30-day trial). Paid plans from Lite onwards with monthly and annual billing options. Enterprise has custom pricing.
- FreeFree
- Multiple users
- Two-factor authentication
- Segmentation tools
- Real-time reporting analytics
- Free image gallery
- +2 more
- Lite-
- Custom coded templates
- Drip campaigns
- Unlimited signup forms
- AI Writer
- Automated emails
- +2 more
- Essentials-
- Unlimited email sends
- Priority support
- All core features
- Unlimited AI-powered features
- Unlimited automated emails
- +3 more
- Premier-
- Premier support with phone
- Advanced engagement segments
- Send time optimization
- Email section locking
- Advanced link tracking
- +3 more
- EnterpriseContact sales
- Custom annual contract
- Dedicated account manager and customer success partner
- Multi-brand and multi-team management
- Proactive deliverability monitoring
- Quarterly business reviews
- +3 more
Mailchimp
LeaderFree tier available with 14-day trials. Premium starts at $297.50/month.
- FreeFree
- Standard-
- Email and SMS marketing
- Marketing automation flows
- Behavioral triggers
- Segmentation
- A/B testing
- +1 more
- PremiumContact sales
- Email and SMS marketing
- AI-generated content
- Advanced automation
- Behavioral targeting
- Dedicated onboarding
- +2 more
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Salesforce
- Shopify
Campaign Monitor
- Lexer
- Gift Up!
- Ematic Solutions
- GrowSurf
- WordPress
- Fresh Relevance
- Raiser's Edge NXT
- Join It
- Rungopher
- Stripo.email
- OptinMonster
- 8Seconds
- Movable Ink
- Google Analytics
Mailchimp
Leader- Wix
- WooCommerce
- HubSpot
- PrestaShop
- QuickBooks
- Zapier
- Facebook Lead Ads
Campaign Monitor or Mailchimp: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.