Comparison

Campaign Monitor vs Mailchimp

On the evidence we track, Mailchimp leads this comparison with a composite score of 75/100. Scores are only directly comparable because these tools share a category; the full breakdown and every source is below.

Machine formatsMarkdownJSONGraphQLMarkdown is open. JSON and GraphQL need a free key.
Campaign Monitor57
★Mailchimp75
Score
vioscaleAI score
Campaign Monitor57 / 100medium · 72%
Mailchimp75 / 100medium · 62%
Pricing
Free tier
Campaign Monitor✓
Mailchimp✓
Model
Campaign Monitorfreemium
Mailchimpfreemium
Price level
Campaign Monitorlow
Mailchimplow
Starting price
Campaign Monitor–
Mailchimp$13
Transparent
Campaign Monitor✗
Mailchimp✓
Integrations
Count
Campaign Monitor250
Mailchimp300
Security
Disclosure policy
Campaign Monitor✓
Mailchimp✓
Gdpr
Campaign Monitor✓
Mailchimp✓
Soc2
Campaign Monitor✓
Mailchimp–
Trust center
Reliability
Status page
Campaign Monitor✓
Mailchimp✓
Content
Faq
Campaign Monitor7 items
Mailchimp7 items

Capabilities

Feature-by-feature on the axes that matter for email marketing. “-” means undocumented, not absent.

Pricing
Free tier
Campaign Monitor✓
Mailchimp✓
Pricing unit
Campaign MonitorPer email volume
MailchimpPer email volume
Automation
Visual automation / journey builder
Campaign Monitor✓
Mailchimp✓
A/B testing
Campaign Monitor✓
Mailchimp✓
Channels
SMS channel
Campaign MonitorNone
MailchimpIncluded
Push / mobile channel
Campaign Monitor-
Mailchimp-
Integration
Native e-commerce integration
Campaign Monitor✓
Mailchimp✓
Integration / marketplace breadth
Campaign Monitor13+ integrations with e-commerce, publishing, non-profit, content, and CRM platf
MailchimpMultiple e-commerce and CRM platforms including Shopify, WooCommerce, PrestaShop
Content
Landing pages / forms builder
Campaign Monitor✓
Mailchimp✓
Deliverability
Dedicated IP option
Campaign Monitor-
Mailchimp-
Deliverability / inbox tooling
Campaign MonitorAdvanced
MailchimpBasic
Targeting
Segmentation depth
Campaign MonitorBehavioural
MailchimpBehavioural
Deployment
Self-hostable
Campaign Monitor✗
Mailchimp-
Compliance
EU / regional data residency
Campaign Monitor-
Mailchimp-

What each one is

The product in its own terms, so the numbers below have context.

Campaign Monitor

Create and send targeted email campaigns using a drag-and-drop builder, configure automated workflows, and segment audiences. Includes A/B testing, real-time analytics, advanced deliverability monitoring, and an integrated website builder.

Independently observed

Mailchimp

Leader

A cloud-based marketing platform combining email and SMS messaging with AI-powered automation, behavioral segmentation, and analytics to help drive sales and customer engagement.

Independently observed

Pricing

List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.

Campaign Monitor

SubscriptionFree tier30-day trial

Free tier with 500 contacts (30-day trial). Paid plans from Lite onwards with monthly and annual billing options. Enterprise has custom pricing.

  • FreeFree
    • Multiple users
    • Two-factor authentication
    • Segmentation tools
    • Real-time reporting analytics
    • Free image gallery
    • +2 more
  • Lite-
    • Custom coded templates
    • Drip campaigns
    • Unlimited signup forms
    • AI Writer
    • Automated emails
    • +2 more
  • Essentials-
    • Unlimited email sends
    • Priority support
    • All core features
    • Unlimited AI-powered features
    • Unlimited automated emails
    • +3 more
  • Premier-
    • Premier support with phone
    • Advanced engagement segments
    • Send time optimization
    • Email section locking
    • Advanced link tracking
    • +3 more
  • EnterpriseContact sales
    • Custom annual contract
    • Dedicated account manager and customer success partner
    • Multi-brand and multi-team management
    • Proactive deliverability monitoring
    • Quarterly business reviews
    • +3 more
as of verify ↗

Mailchimp

Leader
SubscriptionFree tier14-day trial

Free tier available with 14-day trials. Premium starts at $297.50/month.

  • FreeFree
  • Standard-
    • Email and SMS marketing
    • Marketing automation flows
    • Behavioral triggers
    • Segmentation
    • A/B testing
    • +1 more
  • PremiumContact sales
    • Email and SMS marketing
    • AI-generated content
    • Advanced automation
    • Behavioral targeting
    • Dedicated onboarding
    • +2 more
as of verify ↗

Platform & deployment

Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.

Platforms
Web
Campaign Monitor✓
Mailchimp✓
Deployment
Cloud / SaaS
Campaign Monitor✓
Mailchimp✓

Integrations

What each product connects to. Counts come from the vendor's own integration directory where one exists.

In common (2)
  • Salesforce
  • Shopify

Campaign Monitor

16 total - 14 not shared
  • Lexer
  • Gift Up!
  • Ematic Solutions
  • GrowSurf
  • WordPress
  • Fresh Relevance
  • Raiser's Edge NXT
  • Join It
  • Rungopher
  • Stripo.email
  • OptinMonster
  • 8Seconds
  • Movable Ink
  • Google Analytics
Independently observed

Mailchimp

Leader
9 total - 7 not shared
  • Wix
  • WooCommerce
  • HubSpot
  • PrestaShop
  • QuickBooks
  • Zapier
  • Facebook Lead Ads
Independently observed
Still deciding?

Campaign Monitor or Mailchimp: which one depends on you

A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.

Free to run, no account needed to start. How the evaluation works

Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.