Lofty vs Top Producer
No clear leader: Top Producer (41.0) and Lofty (39.7) are within the 5-point margin; treat as a tie. The attribute-by-attribute breakdown below, with a source and date on every value, is the honest way to compare them.
Capabilities
Feature-by-feature on the axes that matter for real estate crm. “-” means undocumented, not absent.
What each one is
The product in its own terms, so the numbers below have context.
Lofty
An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.
Top Producer
Software combining lead tracking, client management, property listing monitoring, prospect analysis, and transaction workflows for real estate agents, with built-in AI assistance and integration with common business tools.
Pricing
List pricing as published by each vendor, with the date we read it. Always verify at the source before you buy.
Lofty
Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.
- Lofty AgentContact sales
- IDX Website Fully Customizable
- Unlimited Basic CMAs
- Social Studio Basic
- Marketing Automation with Smart Plans
- Unlimited Agent Subdomains
- +17 more
- Lofty TeamContact sales
- All Agent features plus:
- Advanced Lead Routing
- Team Management
- Reporting
- Single Sign-On
- +3 more
- Lofty BrokerContact sales
- All Team features plus:
- White Label
- Customizable Org Structure
- Dedicated Customer Success Manager
- Lofty EnterpriseContact sales
Top Producer
From $179/user/month for individual agents; Pro + Leads from $479/month; team plans $399–$1,199/month. Billed monthly or annually with discounts.
- Pro$179/user/month
- Market Snapshot with branded MLS reports
- Automated SMS and email lead response
- Built-in transaction management
- MLS integration with 320+ boards
- Unlimited contacts and transactions
- +12 more
- Pro + Leads$479/month starting (cost varies based on lead volume)
- Everything in Pro
- Social Connect lead generation
- Facebook and Instagram lead acquisition
- Automated multi-touch lead nurture
- Leads in target market
- Pro + FarmingContact sales
- Everything in Pro
- AI-powered predictive analytics for farming
- Automated multi-channel marketing campaigns
- Automated postcard mailers
- Facebook advertising
- +1 more
- Pro Teams 5$399/month for up to 5 users
- All Pro CRM features
- Shared access to contacts
- Team communications and calendars
- Option to add Leads and Farming add-ons
- Pro Teams 10$699/month for up to 10 users
- All Pro CRM features
- Shared access to contacts
- Option to add Leads and Farming add-ons
- Pro Teams 25$1,199/month for up to 25 users
- All Pro CRM features
- Shared access to contacts
- Option to add Leads and Farming add-ons
Platform & deployment
Where each product runs and how it can be hosted. A dash means undocumented, not unsupported.
Integrations
What each product connects to. Counts come from the vendor's own integration directory where one exists.
- Outlook
- Gmail
Lofty
- Brokermint
- Google Calendar
- Google Search PPC
- Google Local Search Ads
- Bing PPC
Top Producer
- MLS
- Microsoft
- Apple
- Zapier
- Mailchimp
- iCloud
Lofty or Top Producer: which one depends on you
A composite score cannot know your constraints. Describe them and both get re-weighted against what you actually need, with the evidence behind every position.
Free to run, no account needed to start. How the evaluation works
Comparison generated from independently-sourced facts. Every value links to its source and retrieval date. See the method.