# Lofty

> AI-powered operating system that automates lead generation, client management, and deal closure for real estate professionals

- **Canonical URI:** https://www.vioscale.ai/software/lofty
- **Category:** Real Estate CRM
- **Homepage:** https://www.lofty.com
- **Also known as:** lofty
- **Profile claimed by vendor:** no
- **Last updated:** 2026-08-24T09:58:40.922Z

## Vioscale score

**31.4 / 100**, confidence 25% (low). Computed 2026-09-01. _(updating — computed under an earlier model version or past its freshness window.)_

Composite of weighted, independently-sourced signals (no user reviews, no vendor payment).

| Signal | Score | Weight | Contribution | Evidence present |
|---|--:|--:|--:|:--:|
| price_level | 0 | 0.052 | 0 | - |
| reliability | 0 | 0.073 | 0 | - |
| capabilities | 86.7 | 0.04877777777777778 | 4.2 | ✓ |
| integrations | 29.9 | 0.04066666666666666 | 1.2 | ✓ |
| security_posture | 0 | 0.073 | 0 | - |
| pricing_transparency | 0 | 0.084 | 0 | ✓ |

## Pricing

_As of 2026-08-24, [verify at source](https://lofty.com/pricing). Independently observed._

Quote-based

> Custom per-company pricing. Tiered plans: Agent, Team, Broker, Enterprise. Multiple add-ons available. No free tier or trial.

| Plan | Price | Free | Commitment |
|---|---|:--:|---|
| Lofty Agent | Contact sales | - | min 1 seats |
| Lofty Team | Contact sales | - | - |
| Lofty Broker | Contact sales | - | - |
| Lofty Enterprise | Contact sales | - | - |

### Lofty Agent (Contact sales)

- IDX Website Fully Customizable
- Unlimited Basic CMAs
- Social Studio Basic
- Marketing Automation with Smart Plans
- Unlimited Agent Subdomains
- External Listing Widget
- AI-Powered CRM
- Unlimited Contacts
- Email — One-off, Mass & Auto
- Mass & Auto Texting
- Basic Dialer
- Campaign Segments
- Calendar Integrations
- Email Integrations
- Mobile App
- AI Task Prioritization
- Custom AI Agents
- Scheduled AI Tasks
- AI Agent Library
- AI Lead Scoring
- Help Center
- Phone & Chat Support

### Lofty Team (Contact sales)

- All Agent features plus:
- Advanced Lead Routing
- Team Management
- Reporting
- Single Sign-On
- LIVE Webinar Onboarding
- LIVE Training Classes
- 1:1 Onboarding & Training

### Lofty Broker (Contact sales)

- All Team features plus:
- White Label
- Customizable Org Structure
- Dedicated Customer Success Manager

### Add-ons

- **Lead Gen Service**
- **Power Dialer**
- **Additional Text Packages**
- **Hyperlocal SEO Website**
- **Website Design Services**
- **SEO Setup Services**
- **WordPress IDX Plugin**
- **Lofty Present CMA Builder**
- **Sales Agent**
- **Social Agent**
- **Homeowner Agent**
- **Digital Advertising**

## About

An integrated platform combining lead generation, CRM, IDX websites, and AI-driven automation to help real estate agents, teams, and brokers streamline operations and close more deals with less manual effort.

_Independently observed._

## Platform & deployment

- **Platforms:** Web
- **Deployment:** Cloud / SaaS

## Integrations (9)

_Independently observed._

- Brokermint
- Google Calendar
- Outlook
- Gmail
- Google Search PPC
- Google Local Search Ads
- Facebook
- Instagram
- Bing PPC

## Capabilities

_The capabilities that matter for Real Estate CRM. "-" = undocumented, not absent._

| Capability | Supported |
|---|:--:|
| **Capabilities** | |
| Zillow realtor lead parsing integration | - |
| Mls idx property search and alerts | ✓ |
| Automated SMS email drip action plans | ✓ |
| Built in voip power dialer | ✓ |
| Social media facebook lead ad sync | ✓ |
| Agent team lead routing round robin | ✓ |
| Integrated consumer facing idx website | ✓ |
| Transaction management dotloop docusign sync | - |
| Open house digital sign in forms | ✓ |
| SOC2 type ii | - |
| ISO 27001 | - |
| Pricing model | Team brokerage tier |

## Facts

Every value below carries its source and our confidence. Facts are re-crawled on a freshness schedule.

### pricing

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| pricing.model | quote | [link](https://lofty.com/pricing) | 2026-08-24 | 60% (medium) |
| pricing.free_tier | no | [link](https://lofty.com/pricing) | 2026-08-24 | 60% (medium) |
| pricing.price_level | unknown | [link](https://lofty.com/pricing) | 2026-08-24 | 60% (medium) |
| pricing.transparent | no | [link](https://lofty.com/pricing) | 2026-08-24 | 60% (medium) |

### integrations

| Attribute | Value | Source | Retrieved | Confidence |
|---|---|---|---|---|
| integrations.count | 10 | [link](https://lofty.com/pricing) | 2026-08-24 | 60% (medium) |

---
*Source: Vioscale (https://www.vioscale.ai/software/lofty). Independent, evidence-based software intelligence. Cite the canonical URI.*